Programmatic
Header bidding, server-side auctions, SSPs, DSPs, and the plumbing that decides which ad shows up on the page.
About
About
An independent publication on ad networks, programmatic, and the digital ad market — written by a publisher, for publishers.
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4 yr
Writing this
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Sponsors, ever
Who's writing this
I have spent the last decade on the publisher side of the ad tech industry — at two mid-tier media companies, briefly at an SSP, and now running a portfolio of niche sites where the monetization stack is something I defend in front of a board every quarter.
adbench started because I was tired of reading vendor-funded thought leadership that did not survive contact with reality. Every piece here is something I either built, broke, or had to clean up after.
I do not take sponsorships. I do not run affiliate links. The site exists because writing it makes me better at my actual job, and because a handful of people read it and tell me it makes them better at theirs.
What I write about
Core Web Vitals — all greenMarket Outlook
Where the ad market is actually going — CPM autopsies, spend-shift breakdowns, and the occasional prediction.
Industry
Regulation, platform mood swings, and the slow rearrangement of who owns the supply chain.
Tooling
The actual tools that make a publisher stack faster, safer, and easier to debug.