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About

About

Honest, independent analysis of the ad-tech business — ad networks, services, and where the market is really headed.

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Who's writing this

I’m Andrew, and I’ve spent the last decade on the buying side of ad tech — running performance campaigns for crypto, fintech, and consumer products, with years of budgets routed through the ad networks and platforms this site covers. I’ve been the person the sales deck is aimed at, the person who signs the insertion order, and the person who has to explain afterwards where the money actually went. That seat teaches you exactly which questions a network hopes you won’t ask.

adbench exists because clear, honest analysis of this industry is harder to find than it should be. A lot of what gets published about ad networks and ad-tech services is marketing wearing a journalist’s jacket. I wanted a place that simply tells you what is working, what is not, and why — network reviews, reads on the market, and insight from inside it — written by someone who has had to make these calls with real budgets on the line.

The method is simple and non-negotiable. Every damaging claim is verified at the primary source before it goes live: terms of service read end to end, company registries pulled, review scores and prices re-checked the day of writing — and when a number cannot be verified, we say so instead of repeating it. No network pays for placement here, no affiliate link sits behind a rating, and a review changes when the facts do. If that is useful to you, you are in the right place.

What I write about

Core Web Vitals — all green
Industry

Industry

Regulation, platform mood swings, and the slow rearrangement of who owns the supply chain.

Programmatic

Programmatic

Header bidding, server-side auctions, SSPs, DSPs, and the plumbing that decides which ad shows up on the page.

Tooling

Tooling

The actual tools that make a publisher stack faster, safer, and easier to debug.

Market Outlook

Market Outlook

Where the ad market is actually going — CPM autopsies, spend-shift breakdowns, and the occasional prediction.

PR & Agencies

PR & Agencies

Independent reviews of the crypto PR wires, distribution desks and marketing agencies that sell coverage rather than impressions.