Category · 4 posts
Category: Programmatic
Header bidding, server-side auctions, SSPs, DSPs, and the plumbing that decides which ad shows up on the page.
January 21, 2026
Prebid 7: an upgrade checklist
If you are still on 6.x, this is the path I would take to get current without breaking yield.
1 min
January 9, 2026
Why latency budgets are eating your yield
Every 100ms of auction delay costs you measurably. Here is the data, pulled from real publisher sessions.
1 min
December 17, 2025
Server-side header bidding: a 2026 reality check
TAM, OpenWrap, Prebid Server — what works, what does not, and the migration math nobody shows you.
2 min
October 22, 2025
The header bidding wrapper war is over. Prebid won.
Five years of fragmentation collapsed into one open-source standard. Here is what changed.
2 min