Category · 4 posts
Category: Industry
Regulation, platform mood swings, and the slow rearrangement of who owns the supply chain.
April 9, 2026
What a fair auction actually means in 2026
First-price did not mean what it used to. A taxonomy of the games being played.
1 min
March 27, 2026
The case against ads.txt as it currently exists
ads.txt solved a real problem and quietly created two new ones. Time for an honest look.
1 min
March 14, 2026
A year-end audit of every prediction I made
I keep a public scorecard. Here is where I was right, wrong, and merely lucky.
1 min
November 28, 2025
Inside Google’s PMAX rollback
After three years of mandatory adoption, Google quietly let advertisers opt out.
1 min