Crypto ad CPM and CPC rates in 2026: what fourteen networks say a thousand impressions and a click cost, from $0.04 to $40

Ask fourteen crypto ad networks what a thousand impressions cost and you get nine numbers, four shrugs and one website that does not answer. The nine numbers are not the same kind of number either: one is a floor nobody sells at, one is an average over a network that does not sell impressions at all, two are case studies, and one network prints two figures for the same vertical on the same page. On 16 October 2026 we read every rate page, FAQ, bidding guide, calculator and case study the fourteen publish, and put the prices side by side with the page each one comes from. Where a network publishes a cost per click we did the same. The short version: published CPMs run from a four-cent average at A-ADS to forty dollars for wallet-targeted placements at HypeLab, the crowded middle sits between €6 and $10, and a click has a floor of a quarter at two networks and a case-study price of about a dollar at three others. At the other end of the scale, Adsterra publishes bid floors that start at $0.004 a click; our Adsterra, PropellerAds and Monetag comparison explains why those prices and these are not the same product.

Fourteen networks, four ways of charging

A CPM comparison only works if the networks are selling the same thing, and they are not. Four pricing models hide behind the word “CPM” in this market. The first is a bid against publisher floors: you type a price per thousand, and you buy from every site whose minimum you clear. That is Bitmedia, Cointraffic, and, since this month, Mintfunnel, whose pricing page now reads “From $0.25 per click, or $1.00 per 1,000 viewable impressions”, with the two competing “in one second-price auction, ranked by effective CPM”. The second is a published reference price: Coinzilla runs CPM bidding but its FAQ states two package prices outright, Slise agrees a CPM per contract and advertises a ceiling, and Blockchain-Ads quotes a starting point and sends you to a media kit for the rest.

The third model is not CPM at all. A-ADS’s help centre: “AADS is neither a pay-per-click (PPC) nor a pay-per-impression (CPM) advertising network. Your campaign receives a share of available impressions based on your daily budget”, and its advertiser FAQ adds “Our primary model is CPD (cost per day)”. The “$0.04 Average CPM” on its advertise page is a result, not a price. The fourth model is silence: DOT Ads, CoinAdMedia, Coin.Network and Adshares publish no price per thousand or per click anywhere we could find, and the figure third-party lists still attach to Coin.Network, $6 CPM, came from a product page that has been gone since August 2026. Keep the four models in mind while reading the table; a floor at an auction network and an average at a cost-per-day network are not rivals, they are different products.

The rate table, side by side

Every figure below was read on 16 October 2026 on the page named in the last column. Ratings are ours, from the linked reviews. “Floor” means the lowest bid the platform accepts, not a price anyone necessarily sells at; “case study” means the network’s own account of one campaign.

Network	Our rating	Model	Published CPM	Published CPC	Where it is written
Coinzilla	9/10	CPM bidding; the FAQ quotes two reference prices	€0.2 brand awareness; €3 premium	None; “CPM payment model for both banner and native ads”	Advertiser FAQ; publisher FAQ
Cointraffic	7.5/10	CPM bidding; fixed placements on the marketplace	Display from ~€6, typically €8–€9, up to ~€11; native from ~€6, typically €6–€8; pop-under from €1, typically €1–€3. Product pages: “€2-8 CPM” display, “€1-5 CPM” pop-under	FAQ: “exclusively with CPM only”. Native page: “€0.50-€3.00”, €1.50 worked example	Advertiser FAQ cost page; display, pop-under and native product pages
A-ADS	7/10	Cost per day, share of spend	“$0.04 Average CPM” network-wide; statistics page: crypto $0.35 on 16 October 2026, $0.45 on 24 October, $0.30 on 29 October; business and finance $0.38–$0.55; blogs $0.02–$0.05	None; “neither PPC nor CPM”	Advertise page; statistics page; help centre
HypeLab	7/10	CPM, self-serve from 100 USD	“$3-$15” standard; “$20-$40” wallet-targeted premium; ~$2.50 in its own budget calculator	None published	Benchmarks blog post; budget calculator
Bitmedia	6.5/10	Auction, CPC or CPM, against publisher floors	Floor $0.30; 2025 table of bids $0.31–$1.60 by country; “premium traffic valued at $8 CPM”	Floor $0.25; 2025 table $0.21–$0.59 by country	FAQ; bidding-strategy guide; blog
Mintfunnel	5.5/10	Second-price auction, CPC or CPM	Floor $1.00 (new in October 2026); estimator average $10.00	Floor $0.25; estimator $0.48	Pricing page
Slise	5.5/10	CPM agreed per contract	“discounted CPM rates under $10”; “$6-7” in the COINSBEE case study	$1.15 and $1.30 in case studies	Launch-offer page; case studies
DOT Ads	5/10	Self-serve, price inside the dashboard	None	None	Advertisers page carries no figure
Coin.Network	5/10	Managed or self-serve ($5k minimum; the self-serve checkout failed when tested)	None; the “$6 CPM” product page has been a 404 since August 2026	None	Homepage only; advertisers and pricing pages 404
Blockchain-Ads	4.5/10	CPM or CPC via a DSP; self-serve after a qualification call ($10,000 deposits); managed from $30k a month	“starting around $7”; “the average cost can be found in the blockchain-ads media kit”	None; “Campaigns optimize toward your target CPA”	FAQ
CoinAdMedia	4.5/10	Self-serve, $100 deposit, $50 a day	None per thousand; monthly prices per site on the marketplace	None	Advertisers page
AdsNetwork	4/10	CPC and CPM, $5,000 minimum	Crypto vertical: $13.95 and $14.97 on the same statistics page	$0.96 (Stake) and $1.02 (CARV) in case studies	Advertisers page; stats page; case studies
TrafficSigma	3.5/10	CPC push and pops; CPM Telegram formats	September: $6–8 playable, $6–14 video, $1–2 banners	September: from $0.005; US push $0.065	Website not reachable at the time of writing
Adshares	3/10	Protocol; 25.75% demand and 25% supply fees	None; pricing page 404	None	Our September review, from the ad servers’ own status endpoints

Two housekeeping notes on the table. Cointraffic’s casino product page still reports “recent casino campaigns averaged €3.56 CPM on crypto-native mobile formats and €7.62 CPM on premium Tier-1 placements”, the only past-campaign average any of the fourteen publishes for display; it is covered in our iGaming networks guide. And the TrafficSigma figures are from our 9 September review; the site has been unreachable since 1 October and we cannot say whether they still stand.

A thousand impressions: from four cents to forty dollars

Start at the bottom. A-ADS prints “$0.04 Average CPM” next to “6.7B Impressions” and “2010 Publishers worldwide” on its advertise page (6.4B and 2005 by 3 November 2026), and its statistics page breaks the same average down by category: on 16 October 2026, $0.04 across all traffic, $0.35 for the 234 crypto sites, $0.46 for business and finance, $0.05 for blogs, $0.01 for community sites; on 29 October, $0.04, $0.30 for 228 crypto sites, $0.38, $0.02 and $0.02; on 3 November, $0.04, $0.47 for 201 crypto sites, $0.52, $0.02 and $0.02. Those are averages over a network that pools daily budgets and “distributes impressions proportionally based on each advertiser’s share of the total spend”, so you do not bid them; you fund a day and find out. The help centre’s own worked example, a $10 budget over 10,000 impressions, “= $1 CPM”, is twenty-five times the advertised average, which is the right way to read the four cents: it is what the long tail delivers, not what a crypto placement costs. Our A-ADS vs Coinzilla comparison runs the arithmetic both ways.

Coinzilla is the one network that states two prices and stops. Its advertiser FAQ: “the brand awareness traffic having a CPM of €0.2 CPM Premium one of €3”. The awareness package is remnant inventory across its publishers, the premium package is the front pages of the crypto press, and €3 is the number to compare with everyone else’s “premium”. Cointraffic publishes more than anyone and contradicts itself in the process. The advertiser FAQ’s cost page, repeated in its pricing guide and its casino FAQ, says display runs “from ~€6 CPM, typically €8–€9, up to ~€11 on premium Tier-1 placements”, native “from ~€6 CPM, typically €6–€8”, pop-under “from €1 CPM, typically €1–€3”. The display product page, read the same morning, says “Typical rates: €2-8 CPM depending on targeting precision and publisher quality”, and the pop-under page says “€1-5 CPM pricing”. A 2025 blog post for gambling advertisers widens it again to “between €5 and €25”. We read the FAQ as the price the sales desk quotes and the product page as the range the auction actually clears; our Cointraffic pricing guide has all three sets of numbers and the €3,000 door in front of them.

The dollar-priced middle sits in the same band. Blockchain-Ads’s FAQ says media “is priced on CPM, cost per 1,000 impressions, starting around $7”, and in the next answer that “the average cost can be found in the blockchain-ads media kit”, where it is not; the $7 is attached to a $10,000 minimum deposit, so it is not a price a small advertiser will ever pay. Slise’s launch-offer page promises “discounted CPM rates under $10, which is cheaper than many Web2 media publishers, and significantly below the typical $30-40 that other Web3 platforms charge”, and its COINSBEE case study puts a point on it: “Slise’s competitive CPM of $6-7”. Mintfunnel’s pricing page now carries a $1.00 CPM floor and a campaign estimator whose default output reads “CPM $10.00” with the caveat that “Estimates are based on platform averages”. AdsNetwork’s statistics page gives its crypto vertical a CPM of $13.95 in one panel and $14.97 in another, on the same page, the same two figures it showed when we reviewed it in September; the page still disagrees with itself.

The top of the range belongs to targeting rather than placement. HypeLab’s 2026 benchmarks post: “Standard inventory runs $3-$15; wallet-targeted premium placements reach $20-$40 CPM depending on vertical.” That $20–$40 is the only published price for reaching a user by what is in their wallet, and the mechanics of why it costs that much are in our wallet-level targeting guide. The same site’s budget calculator models HypeLab at “~$2.50” per thousand “from internal campaign averages”, against $5.00 for Coinzilla and $3.00 for Bitmedia; its footnotes source the Coinzilla figure to a Coinzilla blog range of “€3–10 for premium sites, €0.20+ for remnant” and the Bitmedia figure to a third-party review, so treat that comparison as HypeLab’s marketing rather than a rate card. Bitmedia’s own ceiling appears only as an aside in its bidding guide, which describes Smart Bid as a way of “still gaining access to premium traffic valued at $8 CPM”, and warns that at a $0.30 bid “Publishers charging $3, $10, or higher CPM won’t even be accessible”.

A click: floors at a quarter, case studies above a dollar

Only two networks publish a click price you can type into a dashboard. Bitmedia’s FAQ answers “How much do the ads cost?” in one sentence: “The minimum bid starts from 0.25$ (CPC campaign) and 0.30$ (CPM campaign). The higher the bid is the better visibility your ad has.” Mintfunnel’s pricing page: “You choose how each campaign is billed: per click (CPC) from $0.25, or per 1,000 viewable impressions (CPM) from $1.00”, with its estimator defaulting to a $0.48 cost per click. Bitmedia also published what the floor turns into, in a 2025 blog table of “CPM / CPC Bids” by country “according to internal Bitmedia.io data”: United States $1.45 / $0.21, Hong Kong $1.60 / $0.39, Spain $1.02 / $0.36, France $0.96 / $0.39, Ukraine $0.84 / $0.42, Pakistan $0.85 / $0.48, Germany $0.82 / $0.59. Read the two columns together and the lesson is that the CPC column does not follow the CPM column: the United States is the dearest geo per thousand and the cheapest per click, Germany the reverse. Our Bitmedia pricing guide has the whole table and the daily floors that switch on above the bids.

Everyone else’s click price is a case study or a contradiction. Slise reports “Average Cost per Click — $1.15” for COINSBEE and “$1.30” for QuickNode, with click-through rates of 0.58% and 0.46%, against an “industry average of 0.1%” it cites without a source. AdsNetwork reports “CPC improved from $1.74 to $0.96” for Stake and “98,240 clicks at an average $1.02 CPC and a 0.45% CTR” for CARV; the CARV arithmetic reconciles with its stated spend, the Stake arithmetic does not, as our AdsNetwork review shows. Cointraffic’s publisher FAQ, asked about CPC, referral or affiliate deals, says “Unfortunately, not. Cointraffic works exclusively with CPM only”, yet its native product page says “Pricing operates on two models: CPC (cost-per-click) typically ranges €0.50-€3.00 depending on targeting, or CPM”, and illustrates with “A €3,000 campaign with €1.50 average CPC generates approximately 2,000 qualified clicks”. Both pages were live on 16 October. Coinzilla, HypeLab and Blockchain-Ads publish no click price; A-ADS, by its own description, has none to publish. TrafficSigma’s “from $0.005” and $0.065 US push figures are what its site said on 9 September, and nobody has been able to read that site since the start of October.

Floor, typical, average, case study: four numbers that are not the same

The reason “crypto CPM” searches return nonsense is that lists average these four kinds of number together. A floor is the lowest bid a platform accepts: Bitmedia’s $0.30, Mintfunnel’s $1.00, Mintfunnel’s and Bitmedia’s $0.25 per click. Bitmedia’s own guide tells you what a floor bid buys: “You start buying the cheapest traffic available in the network, only from publishers whose floor prices are at or below your bid.” A typical range is a network’s description of where campaigns land, and it moves with the page you read it on, which is why Cointraffic has three. An average is a network-wide result, which is what A-ADS’s four cents and Mintfunnel’s $10.00 are, and it tells you nothing about the slot you want. A case study is one campaign, chosen by the network because it went well: Slise’s $6–7, AdsNetwork’s $0.96 and $1.02, Cointraffic’s €3.56 and €7.62 on its casino page.

The honest comparison is therefore not a single column. Floors tell you where to start a bid. Typical ranges tell you what the sales desk will quote. Averages tell you what the whole network earns per thousand, including the inventory you would never buy. Case studies tell you what one advertiser got once. The networks that publish all four, Bitmedia and Cointraffic, come out looking contradictory, and the networks that publish none, DOT Ads, CoinAdMedia, Coin.Network and Adshares, come out looking tidy; that is backwards, and the table above is built to correct for it. Where a figure has a date on it, we have given the date; where a network attributes a figure to internal data, so have we; and we publish no CPM data of our own.

The publisher side of the same impression

A publisher’s thousand impressions are the advertiser’s thousand impressions minus the network’s cut, and only three networks say anything about either number. A-ADS says the most. Its public ad-unit form, run on 16 October 2026 for a site with 10,000 impressions a day, returned an “Expected CPM” of about $0.54 for the Crypto category, $0.89 for Premium Crypto, $0.55 for Business and finance and $0.05 for Blogs, each with the caveat that “CPM and earnings forecasts are based on our average statistical data and are not guaranteed”; the daily income it quotes alongside is exactly eight-tenths of the CPM, because its help centre states “We charge a 20% commission on the order value, so the Publisher receives 80%”. Three days earlier the same form quoted $0.44 and $0.72 for the first two categories, and on 29 October 2026 it quoted $0.55 and $1.35, so the estimator moves week to week. The statistics page’s category table put the network’s crypto sites at a $0.35 CPM and the whole network at $0.04 the same day; on 29 October it read $0.30 and $0.04. Our A-ADS for publishers guide turns those rates into monthly bitcoin for sites of different sizes.

HypeLab’s publisher FAQ is the only other stated earnings figure in the group: “eCPMs typically range from $1.50 to $5+ depending on your traffic quality, geo mix, and ad placement.” Set that against the $3–$15 and $20–$40 it quotes advertisers and the gap is the network’s share plus unsold inventory, neither of which it publishes. Bitmedia does not state a rate but does state its cut: “Bitmedia also charges its commission, calculated for each separate click. Commonly it constitutes 10-20%, however, in some, cases it may reach up to 30% or 0%, depending on the account level, website credibility, and many other factors”, and it is the one network that lets a publisher set a CPM floor on their own units. Cointraffic pays “exclusively with CPM only” at a rate its FAQ says depends on format, traffic quality, geo and “website thematic”, with a review available on request; Coinzilla’s publisher FAQ says “We work on a CPM payment model for both banner and native ads” and gives no number; Slise pays an agreed CPM in USDT within 15 days of month-end. The payout floors, rails and identity checks that turn those rates into money are in our publisher ranking.

What a thousand dollars buys at the published rates

The arithmetic, taking each network at its own word and ignoring for a moment the deposits in our minimum budgets guide. At A-ADS’s $0.04 average, $1,000 is twenty-five million impressions on paper, spread by the day across the long tail; at the help centre’s $1 example it is one million. At Coinzilla, €1,000 is five million awareness impressions at €0.2 or about 333,000 premium ones at €3. At Cointraffic’s typical €8–€9 display rate it is 111,000 to 125,000; at the product page’s €2 it is 500,000; at the €1 pop-under floor, a million. HypeLab’s $3–$15 standard range gives 67,000 to 333,000 and its $20–$40 wallet-targeted range 25,000 to 50,000, from a 100 USD entry under its terms. Slise’s “under $10” is at least 100,000, but its terms want a $5,000 contract and its FAQ $500, a split our HypeLab vs Slise comparison unpicks. Blockchain-Ads’s $7 would be 143,000, except that the smallest deposit it takes is $10,000. Mintfunnel’s $10.00 estimator average is 100,000 impressions and its $1.00 floor a million, if any publisher sells at the floor; Bitmedia’s $0.30 floor is 3.3 million on the same condition, and its own table says the United States clears at $1.45, or 690,000.

Per click, $1,000 at the $0.25 floors is 4,000 clicks at Bitmedia or Mintfunnel, which both networks’ own figures say you will not get: Mintfunnel’s estimator averages $0.48, or about 2,100 clicks, and Bitmedia’s table runs $0.21 to $0.59, or 1,700 to 4,800 depending on the country. Slise’s $1.15 is about 870 clicks, AdsNetwork’s $0.96 about 1,040, and at AdsNetwork the question is academic below its $5,000 minimum. None of this is a forecast; it is what the published numbers imply, which is the only thing a published number is for. The ranking that weighs these rates against terms, payouts and whether the network is still answering its mail is our best crypto ad networks guide.

Crypto CPM and CPC rates FAQ

What is the average CPM for crypto ads in 2026?

There is no industry average, only what each network publishes. As of 16 October 2026: A-ADS states a $0.04 network-wide average and $0.35 for its crypto category ($0.30 on 29 October); Coinzilla €0.2 for awareness traffic and €3 for premium; Cointraffic display “from ~€6 CPM, typically €8–€9, up to ~€11”; Blockchain-Ads “starting around $7”; Slise “under $10”; Mintfunnel’s estimator $10.00; HypeLab “$3-$15” for standard inventory and “$20-$40” for wallet-targeted placements. Most crypto display, on the networks’ own figures, clears between €3 and $10 per thousand.

Which crypto ad network has the lowest CPM?

A-ADS prints the lowest figure, “$0.04 Average CPM”, but it sells by the day rather than per thousand and the average covers the whole long tail; its crypto category showed $0.35 on 16 October 2026 and $0.30 on 29 October. Among networks that sell impressions directly, Coinzilla’s €0.2 awareness package is the lowest stated price, and Bitmedia’s $0.30 and Mintfunnel’s $1.00 are floors, the lowest bid accepted rather than a rate at which anyone promises to sell.

What does a click cost on a crypto ad network?

Bitmedia and Mintfunnel both accept bids from $0.25 per click. Bitmedia’s own 2025 table of bids by country runs from $0.21 in the United States to $0.59 in Germany, and Mintfunnel’s estimator averages $0.48. Case studies report higher prices: $1.15 and $1.30 at Slise, $0.96 and $1.02 at AdsNetwork. Cointraffic’s native page shows a €0.50–€3.00 range and a €1.50 example, although its FAQ says it works “exclusively with CPM only”. Coinzilla, HypeLab, Blockchain-Ads and A-ADS publish no cost per click.

Why do CPM figures for the same network differ from page to page?

Because floors, typical ranges, averages and case studies are different measurements, and networks publish them on different pages. Cointraffic’s FAQ says display runs “from ~€6 CPM, typically €8–€9” while its product page says “€2-8 CPM”; AdsNetwork’s statistics page shows $13.95 and $14.97 for the same vertical; HypeLab’s benchmarks say $3–$15 while its calculator models itself at $2.50. When two of a network’s own pages disagree, the auction will tell you which one is true, and only after you have deposited.

How much do crypto ad networks pay publishers per thousand impressions?

Only two publish a figure. A-ADS’s ad-unit estimator, run on 16 October 2026, quoted about $0.54 per thousand for a crypto site and $0.89 for Premium Crypto before its 20% commission, and its statistics page showed a $0.35 crypto-category average (on 29 October 2026 the form quoted $0.55 and $1.35 and the table $0.30); HypeLab’s FAQ says “eCPMs typically range from $1.50 to $5+”. Bitmedia publishes its cut, “commonly … 10-20%”, rather than a rate; Coinzilla, Cointraffic and Slise pay on CPM at rates they set per site and do not publish.

Reviewed in full

• Bitmedia 6.5/10

  The Web3 ad veteran with deep targeting — and a thinning footprint on premium crypto media.

• Cointraffic 7.5/10

  Premium crypto inventory and the friendliest payouts in the niche — three doors in, from €500 marketplace to €3,000 managed.

• Coinzilla 9/10

  The default choice in crypto advertising — quietly displacing older rivals.

• A-ADS 7/10

  The 2011 original — still anonymous, still cookie-less, still paying in BTC every day.

• Mintfunnel 5.5/10

  Native ads with a $10 door — and a reputation its owner writes for it.

• HypeLab 7/10

  Ads where the wallets already are — the most engineering-dense young network in the niche.

Sources

The figures above come from these pages, published by the companies themselves unless noted. "Checked" is the date we last read each page.

1. Coinzilla advertiser FAQ: €0.2 CPM awareness traffic, €3 CPM premium checked 3 Nov 2026
2. Cointraffic cost FAQ: display from ~€6 CPM, typically €8–€9, up to ~€11 checked 3 Nov 2026
3. Cointraffic native ads: CPC typically €0.50–€3.00, €1.50 average CPC example checked 16 Oct 2026
4. Cointraffic publisher FAQ: works "exclusively with CPM only" checked 16 Oct 2026
5. A-ADS statistics: $0.04 average CPM network-wide; crypto category $0.35 on 16 Oct, $0.45 on 24 Oct, $0.30 on 29 Oct, $0.47 on 3 Nov 2026 checked 3 Nov 2026
6. A-ADS help: neither pay-per-click nor pay-per-impression, budget is per day checked 16 Oct 2026
7. HypeLab benchmarks: standard CPM $3–$15, wallet-targeted $20–$40 checked 16 Oct 2026
8. Bitmedia FAQ: minimum bid $0.25 CPC and $0.30 CPM checked 3 Nov 2026
9. Bitmedia geo bids table: CPC bids from $0.21 (US) to $0.59 (Germany) checked 16 Oct 2026
10. Bitmedia publisher FAQ: commission commonly 10–20% checked 3 Nov 2026
11. Mintfunnel pricing: from $0.25 per click or $1.00 per 1,000 viewable impressions checked 17 Oct 2026
12. Slise case studies: CPM of $6–7, average CPC $1.15 and $1.30 checked 16 Oct 2026
13. Blockchain-Ads FAQ: CPM starting around $7 checked 3 Nov 2026
14. AdsNetwork stats: crypto CPM $13.95 primary, $14.97 average checked 16 Oct 2026

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