Category · 4 posts
Category: Market Outlook
Where the ad market is actually going — CPM autopsies, spend-shift breakdowns, and the occasional prediction.
February 28, 2026
The 2026 ad market, in five charts
A quick visual tour of the numbers that actually matter this year.
1 min
February 16, 2026
Where the next $40B of ad spend is going
Retail media, CTV, audio. A back-of-envelope reallocation of the budgets in motion.
1 min
February 3, 2026
The death of third-party cookies, one year in
What actually broke, what did not, and why contextual targeting is suddenly interesting again to buyers.
1 min
November 9, 2025
Why CPMs cratered 22% in Q1 2026
Spend did not drop. Inventory exploded. The math behind the squeeze.
1 min