What a Cointelegraph or CoinMarketCap placement actually costs

Search “Cointelegraph advertising cost” or “CoinMarketCap advertising cost” and every result on the page is trying to sell you the placement it is pricing. Neither site publishes a rate card, so the sellers’ numbers are all there is — and for the same site, on the same day, those numbers differ by more than an order of magnitude. We pulled every public price for the two biggest crypto media properties, and for the mid-tier below them, from the reseller catalogues that actually print figures, and checked them against each other on 15 September 2026. This is what the money looks like.

Neither site will quote you a price

Cointelegraph’s former advertising and sponsored-content pages return nothing at the time of writing, and no page on the site lists a price for anything. Ad sales run through its commercial team, and the numbers that reach the public do so through intermediaries. CoinMarketCap is stranger still: its advertising URL simply lands on the homepage, and the closest thing to an ad-sales page on its Pro portal sells API subscriptions, not media. Etherscan, the third name advertisers ask about, has no advertising page either — its old address now serves a playful error page.

That vacuum is why the search results for these queries are wall-to-wall sellers. The prices below are real in the narrow sense that someone will take your money at them today. Whether they are fair is a different question, and the only way to answer it is to put the doors side by side — which, as far as we can tell, nobody selling one of them has an incentive to do.

Cointelegraph: four doors, four very different bills

Where the price is public	What you buy	Price	Seller’s traffic claim
Cointraffic marketplace	Display, CPM or fixed	from €500	7.1M visitors/mo
A-ADS marketplace	Press release	$7,000	—
CoinAdMedia marketplace	Banner, billed monthly	€7,500/mo	14.2M visitors/mo
Mintfunnel Tier-1 package	PR bundle naming Cointelegraph and CoinMarketCap	$12,999	—
Chainwire	Add-on at checkout, on top of $1,399–$10,799 packages	not public	—

Start with the traffic column, because it tells you how much to trust the rest. Cointraffic’s marketplace row puts Cointelegraph at 7.1 million monthly visitors. CoinAdMedia’s tile puts it at 14.2 million. Both cannot describe the same site in the same month, neither says when its number was last updated, and the pattern repeats down the tier list. Treat every visitors-per-month figure in an ad catalogue as decoration on the invoice.

The $7,000 A-ADS listing is the most concrete of the four. It is a flat price for one press release, the listing states that “only vetted and approved projects” are eligible, Cointelegraph reviews the project before accepting it, and publication follows within 24 business hours of approval. You know exactly what you get and exactly what it costs — which, in this market, is rarer than it should be. CoinAdMedia’s €7,500-per-month banner sits at the other end of the credibility scale: it appears in a marketplace whose headline numbers our CoinAdMedia review could not corroborate anywhere else, so we would want the placement confirmed in writing by someone at Cointelegraph before wiring anything.

One absence is worth noting. Coinzilla — the highest-rated network in our 2026 ranking — does not sell Cointelegraph by name at all. Its press-release packages run €1,999 for 17 outlets, €4,999 for 33-plus and €9,999 for 44-plus, with logos like CoinGape, U.Today, DEXTools, BraveNewCoin and Crypto Briefing on the page, and the syndication add-on is labelled “indicative, not guaranteed”. The most disciplined seller in the space simply declines to promise the outlet everyone asks for.

CoinMarketCap: one public number, and it starts at €20,000

Across every catalogue we track, CoinMarketCap has exactly one public price: Cointraffic’s marketplace row, which offers fixed, CPC and CPM buys “from €20,000” against a claimed 65 million monthly visitors. It is the largest figure in any crypto ad marketplace we have opened, and it is also the least specified — three pricing models share one starting number, and what €20,000 actually buys is settled after registration, in conversation with a sales team.

Beyond that single row, CoinMarketCap appears only inside bundles. Mintfunnel names it, together with Cointelegraph, in the $12,999 Tier-1 package and the $21,999 tier above it. Chainwire lists it among the publishing partners its packages may reach, without a per-outlet price. If you want CoinMarketCap specifically, rather than a bundle that mentions it, there is precisely one public door, and it opens at €20,000.

The mid-tier is where prices get honest

One tier down, the numbers get smaller, more consistent, and more believable. BeInCrypto is the clearest case: A-ADS lists a sponsored article at $6,500 on the main .com domain or $2,000 on a local-language domain, with translation at $500 per language — the only listing we found that prices localisation separately. Cointraffic’s marketplace carries BeInCrypto display from €1,500, with a second placement row at €1,875. The spread between the two sellers is explained by format, not fantasy: an article costs more than a banner.

Etherscan repeats the Cointelegraph pattern in miniature: display from €2,625 on Cointraffic against a claimed 5.5 million monthly visitors, or €6,000 per month on CoinAdMedia’s tile against a claimed 9.5 million. Same site, two prices, two traffic claims that disagree by nearly double. At the affordable end, A-ADS lists a CryptoSlate press release at $479 — the cheapest named-outlet placement in any catalogue we track, and a sensible first experiment before anyone commits four or five figures to the names above it.

The fine print that changes the math

The prices are public; the conditions that govern them mostly are not, and they move the real cost. Cointraffic’s terms make the first deposit “non-refundable and subject to being spent in full” — our Cointraffic vs Coinzilla head-to-head walks through what that means in practice. A-ADS’s terms keep refunds “at the entire discretion of AADS” and rule them out entirely once the publisher has been paid, alongside a stated 20% commission. Mintfunnel’s terms disclaim the thing you think you are buying: “we do not guarantee specific outcomes (e.g., placements, clicks, or engagement)”, with a seven-day window for complaints. Coinzilla’s marketplace page promises escrow and a full refund if a publisher cannot deliver — language that appears on the marketing page but not in its terms, where an all-capitals non-refundable clause does. And Chainwire applies nofollow to every link it places, which matters if the placement is meant to move search rankings; our Chainwire review covers that policy in full.

None of this is hidden, exactly. It is spread across a dozen documents that no buyer reads in one sitting, which is why we keep a standing inventory of the red flags in crypto ad network terms and a full comparison of the four marketplaces these prices live in.

How to buy without overpaying

Three habits cover most of the risk. First, establish which model the number describes — a “from €500” CPM row, a $7,000 flat press release and a €7,500 monthly banner are three different products that happen to share a website, and the cheapest headline is not the cheapest campaign. Second, compare doors before paying: the same Cointelegraph placement family spans $479-worth of experiment money on a smaller outlet to a $12,999 bundle, and the sellers will not do that comparison for you. Third, budget as if refunds do not exist, because in most of these contracts they effectively do not. The rate card nobody publishes is the one you assemble yourself — and for the networks behind these catalogues, our PR distribution comparison prices the bundles the same way this post prices the placements.

Cointelegraph and CoinMarketCap advertising FAQ

How much does advertising on Cointelegraph cost?

Cointelegraph publishes no prices of its own. In public reseller catalogues, checked in September 2026, display starts “from €500” on CPM (Cointraffic’s marketplace), a press release is $7,000 flat (A-ADS’s marketplace), a monthly banner is listed at €7,500 (CoinAdMedia’s marketplace), and Mintfunnel’s $12,999 Tier-1 package names Cointelegraph alongside CoinMarketCap.

How much does a CoinMarketCap ad cost?

The only public per-outlet price anywhere is Cointraffic’s marketplace row: fixed, CPC or CPM buys “from €20,000”. Otherwise CoinMarketCap is sold inside bundles, such as Mintfunnel’s $12,999 and $21,999 packages, without a separate price.

Can you buy a placement from Cointelegraph or CoinMarketCap directly?

Not through any public channel we could find at the time of writing. Neither site publishes a rate card or a self-serve flow, so buying runs through intermediaries — and the credible ones vet you first. A-ADS’s Cointelegraph listing states that “only vetted and approved projects” are eligible, with Cointelegraph itself reviewing the project before publication.

Are these prices guaranteed?

The price you pay at checkout is fixed; what it delivers usually is not. Coinzilla labels its syndication reach “indicative, not guaranteed”, Mintfunnel’s terms say it does “not guarantee specific outcomes”, and Cointraffic’s first deposit is non-refundable and must be spent in full. Read the terms behind the order button before treating any listed price as the whole cost.

Reviewed in full

• Cointraffic 7.5/10

  Premium crypto inventory and the friendliest payouts in the niche — behind a €3,000 door.

• A-ADS 7/10

  The 2011 original — still anonymous, still cookie-less, still paying in BTC every day.

• Mintfunnel 5.5/10

  Native ads with a $10 door — and a reputation its owner writes for it.

• CoinAdMedia 4.5/10

  Marquee placements and traffic stats that no one — including arithmetic — will vouch for.

• Coinzilla 9/10

  The default choice in crypto advertising — quietly displacing older rivals.