Blockchain-Ads vs Bitmedia: $10,000 and a call against $300 and a sign-up form for the same wallet-targeting promise, and which contract gives less back

Blockchain-Ads and Bitmedia both sell the same promise, an audience chosen by what sits in its wallets rather than by what it reads, and they sell it through doors that could not be further apart. One is a demand-side platform that wants $10,000 and a qualification call before it buys you impressions on inventory it does not own; the other is a self-serve network that wants $300, or any amount in bitcoin, and a sign-up form. We reviewed both, Blockchain-Ads at 4.5/10 and Bitmedia at 6.5/10, we hold no stake in either, and every figure below was read on 30 October 2026 from the two companies’ own agreements, help centres, FAQs, guides and Trustpilot profiles. Blockchain-Ads had replaced its contract again four days earlier, and the version now on its site removes the one refund route the old one allowed, so this comparison is also an update to our review.

The short answer

For any advertiser whose monthly budget is below five figures the answer is Bitmedia, and not only because it is thirty times cheaper to try. Everything Bitmedia sells can be set up, priced and paused from a dashboard: the bid is yours, the floors are published, the targeting menu is longer than any other network in this niche publishes, and the worst clause in its contract, a deposit that never comes back, is printed in capitals where you cannot miss it. Treat the $300 as spent the moment it lands and the downside is $300, which is also roughly the cost of one day at Blockchain-Ads’ minimum.

Blockchain-Ads is the answer for a narrower buyer than it was a month ago. It remains the only platform here that claims to match a browser to on-chain activity across 82 chains, and the only one that will take a smart-contract address and go looking for the people behind it. But the agreement it published on 26 October 2026 closes the discretionary refund route that its September contract opened, removes the refund it owed when it ended the relationship itself, and halves the ceiling on what you could ever recover from it. A regulated exchange or casino with $30,000 a month and a data team can price that risk. Anyone deciding whether to put a first $10,000 into crypto advertising should read the rest of this piece as a list of reasons not to start there.

What each platform actually sells

Bitmedia is an ad network with its own publishers and a marketplace of packaged placements on top. Bitmedia Ltd is an English company (number 09469636) that has run since 2014; its FAQ says it supports cooperation “on an Open RTB 2.5 basis”, its anti-fraud team “checks most of the clicks manually”, and its campaign builder offers three ways to buy: a fixed CPC or CPM bid, a Smart Bid that chases a target CPM (“for example $1.51”) across cheap and premium publishers, and an Exact Bid that buys “a predefined package of websites” at set rates. The wallet product is a fourth option inside the same builder. The Web3 audience guide describes “audiences of users who are segmented by balances (the amount of funds in the relevant cryptocurrency in their wallets), by types of investments (Bitcoin, Ethereum, Tether, Memecoins, or even DeFi), or by interests (Gaming, Gambling, Trading, NFT)”, each segment “with a predefined CPM price”. The wallet-targeting page explains where the data comes from: “The journey begins when a user connects their wallet through one of our data providers or publishers. At this point, an anonymous ID is assigned to their device”. The product launched, by its own blog, on 22 October 2024.

Blockchain-Ads is not an ad network, and its own paperwork says so. Clause 2.2 of the agreement, headed “No inventory ownership”, states that Blockchain-Ads “does not own the Inventory and does not operate the websites, applications, streaming services, CTV environments, or other properties on which Advertisements may appear.” The help centre puts it in plainer words: “It operates as a demand-side platform, buying that inventory on your behalf through the NEXUS Ad Exchange.” That exchange reaches “the top 78 supply partners across 195+ countries, spanning hundreds of thousands of websites, apps, and platforms”, in display, native, video, connected TV, in-app and Telegram formats, with a stated capacity of 1.2 billion ads a day. What it adds is the audience layer: the FAQ lists “Top 82 blockchains” screened for on-chain signals and “11M+ active wallets” tracked “out of 420M+ verified user profiles overall”, with only wallets active in the last 30 days matched as live audiences, extendable to 60, 90 or 120 days for custom segments, plus “Custom audiences by providing the smart contract address or the list of wallet addresses you want to reach”.

So both sell a wallet, but they do not sell the same wallet. Bitmedia’s segments are built from users who connected a wallet to one of its partners and are served on sites Bitmedia approved by hand; the holdings are a filter on a known audience. Blockchain-Ads’ segments are a probabilistic match between on-chain addresses and devices, served wherever an exchange auction clears; the holdings are the product and the placement is whatever the auction returns. Our guide to what wallet targeting actually is explains why neither match can be audited from outside, which is why the rest of this comparison is about what you can check: the door, the contract and the people who have already walked through.

Getting in: a call and ten thousand dollars, or three hundred and a form

Bitmedia’s door is a registration page. The FAQ sets the price: “The min deposit for payments with card is 300$. The minimum deposit amount in cryptocurrency is equivalent to 300 USD. Payments less than 300 USD are not processed and will not be credited to your balance”, and then the sentence that makes bitcoin the cheap way in: “The minimum deposit amount requirement shall not apply to BTC transactions.” Deposits are taken in “BTC, USD, USDT, BNB, TRX and ETH”, in USDC since a 5 March 2026 announcement, or by bank transfer against an invoice from the account manager. Bids start at “0.25$ (CPC campaign) and 0.30$ (CPM campaign)”. Daily floors arrive with the features rather than the account: even pacing needs “at least $50”, a Web3-audience campaign has “$200 is the minimum requirement”, and Smart Bid needs “a minimum daily budget of $300”. Identity is asked of nobody in particular; the FAQ says only that “KYC may be required by a KOL or website”, typically “for the top crypto news outlets”. Our KYC comparison puts that beside the networks that do ask.

Blockchain-Ads’ door is a meeting. The FAQ’s answer to “How do I get started” is that “There is a qualification process to verify as an advertiser on Blockchain-Ads. Schedule a qualification meeting with the media team to proceed.” The Advertiser Qualification and Verification call runs “20–30 minutes”, decisions arrive “within 24 to 48 hours”, documents may include “business registration proof, identity verification, or compliance certificates”, and the booking page warns in its own words that the “Meeting does not guarantee approval. Compliance checks, company’s credibility, and budget thresholds are evaluated.” Fail or miss it and “You will need to wait 30 days before re-enrollment is possible”. The platform login at hub.blockchain-ads.com carries the subtitle “Sign in or create an account” above a form whose only links are a password reset and the privacy policy, and the older app address now shows only a one-line notice that the page “has been permanently removed”. There is no self-serve path that does not pass through the call.

Then the money, and this is where the company’s own pages disagree. The help centre article that calls itself “the authoritative article for all three figures” says “$10,000 is the floor on every deposit. Your first deposit and every top-up after it meet the same minimum, so there is no smaller top-up.” The qualification page repeats that “the $10,000 minimum applies to every deposit and is not monthly ad spend”. The funding guide, one click away, says “The $10,000 is a one-time minimum deposit required to activate your advertiser account”. The daily figure is $360 per campaign, which the help centre calls “a setting, not a payment”, and whose arithmetic it supplies itself: “At $360 a day, a $10,000 deposit is roughly a month of advertising for one campaign.” Managed service “requires a minimum monthly ad spend of $30,000”, which the help centre insists “is ad spend, not a deposit”, while clause 4.1 of the agreement says “The minimum initial funding is USD 10,000 for self-service and USD 30,000 for managed service.” The homepage adds that advertisers “spend around $135K per month on average, with the highest spenders allocating $1M”. Payment is by “150+ assets via Now Payments”, card through Stripe, ACH, SWIFT or Wise, credited in crypto at “the net USD value confirmed by the applicable payment processor after network and conversion charges”. Our survey of daily minimums runs the same sums for every network; here, $300 at Bitmedia buys a day and a half of its most expensive product, and $10,000 at Blockchain-Ads buys a month of its cheapest.

What the contracts do with money you do not spend

Bitmedia’s rule is one sentence in capitals, clause 7.1: “ALL AMOUNTS PAID BY ADVERTISERS AND REFLECTED IN USERS’ ACCOUNTS ARE NON-REFUNDABLE.” The exception is clause 9.3: if Bitmedia itself terminates, on 24 hours’ notice, “for reasons not attributable to the User”, the advertiser is “entitled to a refund of all the amounts paid in advance and not used”. The FAQ confirms there is “no refund for low conversion rates”, and money clawed back for fraudulent clicks returns “to your account” as balance. Inactivity runs on two clocks: clause 4.14 deems an account inactive after “six (6) consecutive months” without a sign-in, with fourteen days’ notice and a three-month grace period; clause 6.4 says a funded account inactive for six months “will lose access to their funds” and, if it stays inactive, “the funds will be written off with no refunds”; clause 7.5 gives an account restored in time “sixty percent (60%) of the then-outstanding deposited amount”, re-credited “exclusively for the placement of advertisements on the Platform (no withdrawals or cash redemptions)”, and adds, in case the point was missed, “No cash refunds.” On 29 October 2026 the company explained the policy to a reviewer who wanted $175 back: “Since Bitmedia isn’t a payment service or exchange, we’re unable to process withdrawals or transfers of deposited funds.” That is the whole position, and it has the merit of being short.

Blockchain-Ads’ position is longer and has changed four times since September. The refund-policy page still carries Version 1.3, in effect from 21 September 2026: an advertiser in good standing “may submit a request for a discretionary closure refund only after at least 35% of the total paid Advertising Credit purchased by that Advertiser has been consumed”, the request “does not create a right to redemption or refund”, and if Blockchain-Ads terminates without cause it “will refund the eligible unused paid Advertising Credit”. The agreement, however, now reads “Last updated 26 October 2026”, lists Version 1.3 among its “Previous versions”, and its own section 17 no longer says any of that. The new clause 17.4 is headed “No refund on closure, termination or unused credit” and states that termination by either party, account closure, expiry, performance, delay “or the mere existence of unused Advertising Credit does not create a refund or cash-redemption right. Any request for a discretionary refund on closure or otherwise may be declined”, and any exception “is case-specific and does not establish a practice, precedent, or entitlement”. Clause 12.1 now says that termination on notice “by either party does not create a refund right”, where the September text sent the advertiser to a refund calculation. The one cash route left is clause 17.5, a “verified technical failure of systems controlled by Blockchain-Ads” that the company cannot remedy “within a commercially reasonable period”, and even the misrepresentation claim in 17.6, which must be filed “within five business days after the affected Campaign starts”, now ends in restored credit rather than the proportionate refund the September version allowed. Under the agreement’s own order of precedence the agreement outranks its incorporated policies, so the 35% gate on the refund page is, on the text as published, a description of a right that no longer exists.

Other clauses moved the same way. The liability cap in 16.4 was “the greater of” three months’ fees or USD 25,000 in September and is “the lesser of” the two now. Clause 14.3 used to require “affirmative re-acceptance through the Platform” before a new version bound an existing advertiser; it now gives you ten business days to terminate after notice, after which “Continued access to or use of the Platform after that period constitutes acceptance of the updated Agreement”. Clause 13.5 used to require “the Advertiser’s prior written approval” before its name or logo appeared in a case study; it now says Blockchain-Ads “may use the Advertiser’s name or logo in public case studies and for other promotional purposes” unless you opt out by email. Clause 2.4 adds that in self-service mode “The Advertiser assumes all risk, and accepts all responsibility and liability” for its own use of the bidding, optimisation and targeting tools. The invalid-traffic section keeps its first line, “Invalid Traffic is an inherent risk of programmatic advertising”, and its remedy, credit that “is not refundable in cash”, while the window for a claim moved from ten calendar days to fourteen. Unchanged: paid credit expires after “12 consecutive months” of idleness on 30 days’ notice, with no refund right; the governing law is that of the British Virgin Islands; disputes go to “confidential arbitration administered by the BVI International Arbitration Centre” in Road Town before one arbitrator; and clause 14.5 says an account manager “may not vary the Agreement or promise a refund, credit, or exception unless authorised in a written amendment or Order”. The billing FAQ, meanwhile, still answers “Can I get a refund for unused funds?” twice on one page, with “No. Deposited funds are nonrefundable” and with “non-refundable except a platform error reported within 48 hours with 35% of the initial budget spent”. Our refund-policy comparison and our guide to reading these contracts were written against the September text; the practical rule they give applies with more force now. Deposit the minimum, pause early, and get anything you were promised on the call into a written Order, because nothing said on the call counts.

Targeting, formats and the speed of a “yes”

Bitmedia’s menu is the longest any crypto network publishes. The campaign guide walks through country, device and operating system, then “Ad rerun, Display Time, Budget pacing, Frequency Capping, VPN&Data Centers, Ad unit format”, a retargeting option “available for existing advertisers”, hand-picked or excluded publishers, and the wallet segments above; the FAQ adds an API on OpenRTB 2.5. Formats are “Text ads, Responsive ads, Image ads, HTML5 ads and Playable ads”, and its publisher rules keep the ads out of pop-unders, pop-ups and software, so there is no pop format to buy. The bidding guide is unusually candid about what a floor bid buys: “Publishers charging $3, $10, or higher CPM won’t even be accessible”, and the Smart Bid example sets a target of $1.51 between “cheaper traffic (e.g. at $0.35 CPM)” and “premium traffic valued at $8 CPM”. A June 2025 blog post of “internal Bitmedia.io data” gives average bids by country, $1.45 CPM and $0.21 CPC for the United States, $1.60 and $0.39 for Hong Kong. Creative approval takes “several hours. However, during weekends or holidays, it may take up to 24 hours.” Our CPM and CPC rates guide sets those numbers against the rest of the market.

Blockchain-Ads’ menu is the audience and not much else. Geography, language, device and operating system are listed beneath the wallet graph almost as an afterthought; formats run from display and native through video, connected TV, in-app and “Push, pop, and Telegram mini app ads”, although the FAQ’s banner specification lists four sizes at “700kb max”. The FAQ prices media “on CPM, cost per 1,000 impressions, starting around $7”, says campaigns “optimize toward your target CPA”, and in the next answer refers the reader to the media kit for the average cost, where no cost appears. The one recent Trustpilot review that describes a campaign in numbers, a four-star from 8 October 2026, says the buyer “started at around $3CPM” and that “the best traffic sources run us up to $8CPM”, with an average click rate “around 0.4%” and conversions from gaming audiences “only after a month”; its advice is “If you have small budgets don’t waste time.” On speed, Bitmedia approves a creative in hours and Blockchain-Ads approves an account in one to two days after the call; the clause that used to promise a 48-hour target for managed-campaign changes has lost its number in the new agreement, which now says only “reasonable efforts”.

The publisher side, where only one of them has a door

Bitmedia reviews every site by hand and says what it wants. A site that is not about crypto is “considered individually”, “A request is generally processed in 1-2 business days”, paid-to-click and incentive traffic are banned, and the approval page gives the example of what fails: “websites that have two articles, written two days before the application or similar, shall not be approved.” Earnings sit in a pending balance for “7 days (168 hours)” while traffic is checked, then become withdrawable from “20$”, in bitcoin only (“For now, only BTC is available”), and “Usually, it takes maximum 7 days to receive your money after withdrawal is requested”. Before any payment the profile must carry “your real personal information (first and last name, email address, country of residence, and full address)”. The network’s cut is published too, which is rare: its commission is “calculated for each separate click. Commonly it constitutes 10-20%, however, in some, cases it may reach up to 30% or 0%, depending on the account level, website credibility, and many other factors.” A publisher asked on Trustpilot in February 2026 for stablecoin payouts and was told the company was “actively working on introducing” them; on 30 October 2026 the FAQ still says bitcoin only, and the March 2026 USDC announcement for advertisers says publisher USDC is “coming soon”. Our publisher ranking, the payout table and the requirements table place it against the field.

Blockchain-Ads has no publisher door. The address /publishers returned a page-not-found on 30 October 2026, as it did on 23 October; the FAQ offers only that the company “has a strict selection and qualification process for onboarding new publishers” and points to the contact page. No payout floor, schedule, currency or revenue share is published anywhere, which follows from clause 2.2: a platform that does not own inventory has supply partners, not publishers. The public “partner program” is a referral scheme, “Earn 10% recurring on every dollar your referrals spend”, paid net 30, rising to 20% for certified partners, and its own calculator assumes an “Expected referral lifetime” of six months. For a site owner the comparison is therefore not a comparison, and the requirements table leaves Blockchain-Ads out for that reason.

Where each platform contradicts itself

We keep this section in every head-to-head because a company’s disagreements with itself are the cheapest evidence a buyer can collect. Blockchain-Ads supplies more of it than any network we cover. The $10,000 applies to “every deposit” on two help pages and is “one-time” on a third. Managed service is “ad spend, not a deposit” in the help centre and “minimum initial funding” of USD 30,000 in the agreement. The media kit and the inventory page sell “69+” pre-built audience segments; the technology page says “around 1,000”. A homepage testimonial praises reach “across 10,000+ websites”; the inventory page says “hundreds of thousands”. The refund-policy page describes a 35% gate and a termination refund that the agreement published five weeks later removes, without either page acknowledging the other. The billing FAQ gives two refund answers on one page. The reviews page, which exists to reconcile the company’s ratings, says it is “rated 4.7 on G2 from 71 verified reviews and 2.6 on Trustpilot from 58 open reviews”; Trustpilot showed 2.0 from 43 on the day we read it. And the login page invites you to “create an account” and offers no way to do so. None of this is illegal. All of it is the kind of thing a $10,000 deposit should buy you the right to have answered first.

Bitmedia’s contradictions are about size and about one number. The homepage counts “550+” active publishers in its statistics strip and “7,000+ publishers” further down the same page; the marketplace page says “more than 7,000” in one paragraph and “more than 5,000” in another; the About page says “more than 7000”. The minimum withdrawal is $20 in the publisher FAQ and in clause 6.1 of the publisher terms, and “0,01 BTC” on the become-a-publisher page, which also promises “Instant payments” against a seven-day pending period and a seven-day payment window. The FAQ says “There are no withdrawal fees”; clause 6.2 of the publisher terms says Bitmedia “will not cover the fees and commissions related to any transaction (including conversion costs)”. The bitcoin exemption from the $300 minimum lives in the FAQ, while clause 6.1 of the advertiser terms sets the floor for “other cryptocurrency” and never names the exception. The advertiser terms give a three-month grace period after deactivation and the publisher terms one month. The difference in kind is the same one we found against Coinzilla: Bitmedia’s inconsistencies are stale marketing copy that costs a publisher a support ticket, and Blockchain-Ads’ are about how much you must pay and what you can get back.

Trustpilot, read properly

On 30 October 2026 Blockchain-Ads stood at 2.0 out of 5 from 43 reviews: 24 one-star (56%), 7 two-star, 4 three-star, 4 four-star and 4 five-star, with 24 of the 43 posted in the last twelve months (2.2 from 43 reviews, 25 in the last twelve months, on 4 November 2026 after a five-star review dated 30 October and the removal of one one-star review). The profile is claimed, on a paid Trustpilot plan, and the company has replied to 2 of its 18 negative reviews, the last time in February 2026. The recent page is a wall of one-star posts from July and August 2026, most of them short and interchangeable, one of which puts the loss at “approximately $20,000”, one of which says the positive reviews were the reason the author signed up, and one from May that describes depositing “over $13,000” against the $10,000 minimum. The newest review, the October four-star quoted above, is the most useful on the page because it contains numbers, and its numbers are a $3 to $8 CPM and a month to the first conversion. We cannot adjudicate the traffic-quality complaints from outside, and clause 7.1 of the agreement, which calls invalid traffic an inherent risk and limits the remedy to credit, means a contract claim about it would not get far either; the complaint most often made about this platform is, by its own contract, not a ground for a refund.

Bitmedia stood at 3.7 from 148 on the same day: 84 five-star (57%), 5 four-star, 4 three-star, 3 two-star and 52 one-star (35%), 25 reviews in the last twelve months, and replies to 8 of its 9 recent negative reviews within an average of a day (23 and 6 of 7 on 3 November 2026). The replies are the useful part. The newest review, a one-star of 27 October 2026 from an advertiser with $175 unspent, drew a reply two days later that we quoted above, which also lists the campaign settings the company says limited performance and offers a refund review only on “tracking or analytics data indicating invalid traffic”. A one-star of 26 March 2026 describes a $3,000 deposit, about $1,000 spent and a refund of the rest refused under clause 7.1; it has no reply, and it is the contract working as written. To a publisher paid after 13 to 15 days (20 May 2026) the company called seven days “the baseline we work from”; to an advertiser whose $300 campaign was rejected (26 May 2026) it wrote that “no refund was refused”. Six of the seven reviews since late August are five-star one-liners, most of them from publishers praising payouts. The one-star share, 35% against 56%, is the number to carry, and on the recent pages Bitmedia’s publisher complaints are about the speed of a payment, not about whether it arrives, which is what keeps it in business.

Side by side

	Blockchain-Ads	Bitmedia
Company	BCA Labs Corporation, Road Town, Tortola, British Virgin Islands; BVI law; confidential arbitration at the BVI International Arbitration Centre	Bitmedia Ltd, company no. 09469636, London; English law
Running since	2021	2014
Contract in force	Advertiser Agreement “Last updated 26 October 2026”, Version 1.3 of 21 September archived; refund-policy page still Version 1.3	Advertiser terms (undated, inactivity clauses added in 2026); publisher terms “last updated on March 13, 2023”
What it is	Demand-side platform; “does not own the Inventory”; 78 supply partners via the NEXUS exchange	Ad network and marketplace with its own approved publishers
Getting in	Qualification call of 20 to 30 minutes, decision in 24 to 48 hours, documents on request; no self-serve registration	Public sign-up page; no identity check unless a placement requires one
Advertiser minimum	$10,000, “the floor on every deposit” (help centre) or “one-time” (funding guide); USD 30,000 initial funding for managed service (agreement)	$300 by card or crypto; no minimum for bitcoin; sub-$300 payments not credited and not refunded
Daily minimum	$360 per campaign	None in general; $50 for even pacing, $200 for Web3 audiences, $300 for Smart Bid
Buying model	CPM or CPC through the platform, “starting around $7” per the FAQ; no billing on acquisitions or revenue share (clause 4.5)	CPC from $0.25, CPM from $0.30; Fixed, Smart and Exact Bid; fixed-CPM Web3 segments; marketplace packages from $100 a day
Advertiser payment	150+ cryptoassets via Now Payments, card via Stripe, ACH, SWIFT, Wise; crypto credited at net USD after processor charges	BTC, USD, USDT, BNB, TRX, ETH, USDC; bank transfer by invoice
Refunds	Agreement: closure requests “may be declined”, cash refund only for a verified Blockchain-Ads system failure; refund-policy page: discretionary after 35% consumed	Non-refundable, in capitals (7.1); refund only if Bitmedia terminates for reasons not attributable to the user (9.3)
Idle balances	Credit expires after 12 idle months, on 30 days’ notice, no refund right	Access lost at 6 months; 60% as ad credit if revived within a further 3; otherwise written off
Invalid traffic	“an inherent risk of programmatic advertising”; no liability for third-party invalid traffic; claim within 14 days; remedy is credit, not cash	Fraud clicks refunded to the account balance after the anti-fraud team’s review; no refund for low conversion
Liability cap	The lesser of three months’ fees or USD 25,000 (16.4)	Not stated as a figure
Wallet targeting	On-chain activity across 82 chains, 11M+ active wallets, custom lists by contract or wallet address, 30-day activity window	Web3 audiences by balances, holdings and interests, fixed CPM per segment, from users who connected a wallet through its data providers or publishers
Other targeting	Geo, language, device, OS	Country, device, OS, chosen publishers, display time, frequency cap, VPN filter, retargeting
Formats	Display, native, video, CTV, in-app, push, pop, Telegram; four banner sizes listed at 700 KB	Text, responsive, image, HTML5, playable; no pop formats
Approval	Account in 24 to 48 hours after the call	Creative in “several hours”, up to 24 h at weekends
Publisher entry	No public program; “strict selection and qualification process”; /publishers not found; referral scheme pays 10% to 20%	Any site considered, manual review in 1–2 business days; no PTC or incentive traffic
Publisher payout	Not published	BTC only; $20 minimum; on request after a 7-day pending period; up to 7 days to arrive; commission “Commonly … 10-20%”
Network size (own figures)	78 supply partners, 195+ countries, 1.2 billion ads a day, 9,670+ advertisers since 2021	1.5B impressions and 1.5M+ clicks a month, 550+ (or 7,000+) publishers, 200+ brands
Trustpilot (30 Oct 2026)	2.0/5, 43 reviews, 24 one-star, 24 in the last 12 months, replied to 11% of negatives	3.7/5, 148 reviews, 52 one-star, 25 in the last 12 months, replied to 89% of negatives
Our rating	4.5/10	6.5/10

Which door for which campaign

A first test of wallet-based targeting, at a budget you could lose. Bitmedia, and only Bitmedia of the two: a Web3-audience campaign costs $200 a day on a $300 deposit, the segment price is shown before you commit, and the worst case is the deposit. Measure actions, not clicks, because the bidding guide itself says a floor bid buys the cheapest sites in the network. HypeLab vs Bitmedia sets the same product against the other network that sells it for $100, and A-ADS vs Bitmedia covers the test with no targeting at all.

A performance campaign on a self-serve dashboard: cost-per-click bids, device and frequency controls, an API, hand-picked sites. Bitmedia, with the floors in mind ($50, $200, $300 a day depending on the feature) and every fee itemised in our pricing guide. The same dashboard against the managed desks is in Cointraffic vs Bitmedia and Coinzilla vs Bitmedia.

A regulated exchange, casino or fintech with $30,000 a month, a data team and a product only holders of particular assets can use. Blockchain-Ads is the only platform here that will take a contract address and build an audience from it, and the case studies it publishes, Coinbase at $410,000 of spend for 31,896 traders at $12.85 each among them, are the shape of the campaign it wants, with the index page’s own caveat that “Figures are for illustration only.” Go in with on-chain conversion events defined before funding, the first $10,000 treated as a tranche rather than a budget, the managed-funding figure in a written Order because the help centre and the agreement disagree, and the understanding that the agreement you accept in October can be replaced in November and bind you if you keep logging in. Blockchain-Ads vs Coinzilla and HypeLab vs Blockchain-Ads set it against the placement network and the $100 wallet-aware alternative; our iGaming guide covers the vertical both platforms court.

A publisher deciding where to put the first slot. Bitmedia, because Blockchain-Ads does not have one. Give it a finished site, a real name and address, and two weeks of patience for the first bitcoin payment.

The bottom line

The two platforms agree on exactly one thing, that an advertiser’s deposit belongs to the platform once it lands, and they say it in opposite registers. Bitmedia prints it in capitals, replies to the people who complain about it, and surrounds it with published floors, a public sign-up and a targeting menu you can price before you pay. Blockchain-Ads spreads it across an agreement, a refund page, a help centre and a billing FAQ that have not agreed with each other on any day we have read them, and has now, with the 26 October text, taken back the one concession the September version made. The product it keeps is real and unique, and so is the price of being wrong about it. Bitmedia at 6.5/10 is the network to test wallet targeting on; Blockchain-Ads at 4.5/10 is the platform to approach with a written Order, a first tranche you can afford to lose and a lawyer who has read section 17 twice. Our ranking of every crypto ad network we have reviewed and the Web3-only ranking place both against the rest of the field.

Blockchain-Ads vs Bitmedia FAQ

What is the minimum deposit at Blockchain-Ads and at Bitmedia?

Blockchain-Ads requires $10,000, which its help centre calls “the floor on every deposit” and its funding guide calls “a one-time minimum deposit”, plus a $360 daily budget per campaign; managed service starts at $30,000 a month, which the agreement lists as minimum initial funding. Bitmedia requires $300 by card or crypto, with no minimum for bitcoin deposits, and payments under $300 are not credited or refunded. All figures were read on 30 October 2026.

Can I get an unused balance refunded from either platform?

Not as a right from either. Bitmedia’s terms state in capitals that all amounts paid are non-refundable, with one exception when Bitmedia terminates for reasons not attributable to the user, and the company told a reviewer on 29 October 2026 that it “isn’t a payment service or exchange”. Blockchain-Ads’ agreement, “Last updated 26 October 2026”, says a request for a discretionary refund on closure “may be declined” and leaves a cash refund only for a verified failure of its own systems; its separate refund-policy page still describes a discretionary request after 35% of credit is consumed, and the agreement states that it takes precedence over its policies.

Which one has real wallet targeting?

Both sell it, built differently. Blockchain-Ads matches devices to on-chain activity across 82 blockchains, claims 11 million active wallets within a 30-day window, and accepts a smart-contract address or a wallet list as a custom audience. Bitmedia sells Web3 audience segments by balances, holdings and interests at a fixed CPM per segment, from $200 a day, built from users who connected a wallet through its data providers or publishers. Neither match can be audited by the advertiser, so measure on-chain conversions rather than clicks on both.

What do their Trustpilot profiles show?

On 30 October 2026 Blockchain-Ads scored 2.0 out of 5 from 43 reviews, 24 of them one-star, with 24 reviews in the last twelve months and replies to 11% of negative reviews. Bitmedia scored 3.7 from 148, with 52 one-star and 84 five-star reviews, 25 in the last twelve months, and replies to 89% of negative reviews within about a day. Both figures move with single reviews, so read the profiles on the day you decide.

Can a publisher join Blockchain-Ads or Bitmedia?

Bitmedia reviews any site in one to two business days, bans paid-to-click and incentive traffic, pays in bitcoin from $20 after a seven-day pending period, and publishes its commission as “Commonly … 10-20%”. Blockchain-Ads has no public publisher program: its /publishers address was not found at the time of writing, its FAQ mentions only a “strict selection and qualification process”, and no payout terms are published, because the platform buys inventory from supply partners rather than running its own publisher network.

Reviewed in full

• Bitmedia 6.5/10

  The Web3 ad veteran with deep targeting — and a thinning footprint on premium crypto media.

• Blockchain-Ads 4.5/10

  The biggest claims in crypto advertising — behind a $10,000 door and a 2.6-star record.

• Coinzilla 9/10

  The default choice in crypto advertising — quietly displacing older rivals.

• HypeLab 7/10

  Ads where the wallets already are — the most engineering-dense young network in the niche.

• Cointraffic 7.5/10

  Premium crypto inventory and the friendliest payouts in the niche — three doors in, from €500 marketplace to €3,000 managed.

• A-ADS 7/10

  The 2011 original — still anonymous, still cookie-less, still paying in BTC every day.

Sources

The figures above come from these pages, published by the companies themselves unless noted. "Checked" is the date we last read each page.

1. Blockchain-Ads Advertiser Agreement, “Last updated 26 October 2026” (re-read 3 Nov 2026, unchanged): clauses 2.2, 2.4, 3.9, 4.1, 4.5, 4.8, 7.1–7.4, 12.1, 12.4, 13.5, 14.3, 14.5, 15.2–15.4, 16.4 and section 17 checked 3 Nov 2026
2. Blockchain-Ads refund policy page, still Version 1.3 in effect from 21 September 2026 (35% consumption gate, termination-without-cause refund) checked 3 Nov 2026
3. Blockchain-Ads help centre: $10,000 ‘the floor on every deposit’, $360 daily budget per campaign, $30,000 managed service ‘ad spend, not a deposit’ checked 30 Oct 2026
4. Blockchain-Ads help centre: ‘$10,000 is a one-time minimum deposit’, crypto/Stripe instant, bank and Wise 1 to 5 business days checked 30 Oct 2026
5. Blockchain-Ads AQV programme: 20–30 minute call, 24 to 48 hour decision, documents, 30-day re-enrolment wait, $10,000 on every deposit checked 30 Oct 2026
6. Blockchain-Ads verification booking page: ‘Meeting does not guarantee approval’, budget thresholds evaluated checked 30 Oct 2026
7. Blockchain-Ads billing FAQ: two refund answers, 150+ assets via Now Payments, Stripe, ACH, SWIFT checked 30 Oct 2026
8. Blockchain-Ads help centre: ‘operates as a demand-side platform’, NEXUS Ad Exchange, 78 supply partners, 195+ countries checked 30 Oct 2026
9. Blockchain-Ads help centre: wallet-activity targeting checked 30 Oct 2026
10. Blockchain-Ads FAQ: qualification meeting, Top 82 blockchains, 11M+ active wallets, 420M+ profiles, 30-day window, custom audiences by contract or wallet list, CPM ‘starting around $7’, banner sizes 700kb, push/pop/Telegram, publisher ‘strict selection’ checked 3 Nov 2026
11. Blockchain-Ads homepage: $10,000 minimum deposit, $30,000 managed, ‘around $135K per month on average’, 1.2 billion ads a day, ‘10,000+ websites’ testimonial checked 3 Nov 2026
12. Blockchain-Ads audience targeting page checked 30 Oct 2026
13. Blockchain-Ads technology page: ‘around 1,000 pre-built audience segments’ checked 30 Oct 2026
14. Blockchain-Ads media kit: 69+ segments, 420M+ profiles, no CPM figure checked 30 Oct 2026
15. Blockchain-Ads partner program: 10% recurring paid Net 30, Certified up to 20%, expected referral lifetime 6 months checked 30 Oct 2026
16. Blockchain-Ads DSP page checked 30 Oct 2026
17. Blockchain-Ads channels page: display, native, video, CTV, in-app, Telegram checked 30 Oct 2026
18. Blockchain-Ads reviews page: 9,670+ advertisers, 32,500+ campaigns, ‘4.7 on G2 from 71’ and ‘2.6 on Trustpilot from 58’, founded 2021 checked 3 Nov 2026
19. Blockchain-Ads case studies index: ‘Figures are for illustration only’ checked 30 Oct 2026
20. Blockchain-Ads Coinbase case study: $410,000 spend, 31,896 new traders, $12.85 CPA checked 30 Oct 2026
21. Blockchain-Ads about page checked 30 Oct 2026
22. Blockchain-Ads contact page (publisher enquiries) checked 30 Oct 2026
23. Blockchain-Ads /publishers: page not found on 23 and 30 October 2026 checked 30 Oct 2026
24. Blockchain-Ads platform login: ‘Sign in or create an account’, no registration link checked 30 Oct 2026
25. Bitmedia advertiser FAQ: $300 minimum, BTC exempt, bids $0.25 CPC / $0.30 CPM, Open RTB 2.5, manual click checks, no refund for low conversion, KYC by KOL or website, approval hours / 24 h weekends, packages from $100 checked 3 Nov 2026
26. Bitmedia advertiser terms: BITMEDIA LTD no. 09469636, 4.14 inactivity, 6.1 minimum, 6.4 written off, 7.1 non-refundable in capitals, 7.5 60% ad credit, 9.3 refund if Bitmedia terminates, 20.1 English law checked 30 Oct 2026
27. Bitmedia publisher FAQ: $20 minimum, BTC only, 7-day pending, up to 7 days to pay, no withdrawal fees, commission ‘Commonly 10-20%’, 1-2 business days approval, non-crypto sites ‘considered individually’ checked 3 Nov 2026
28. Bitmedia publisher terms, ‘last updated on March 13, 2023’: 5.4, 5.8, 6.1 USD 20 and real identity, 6.2 fees not covered, 6.3 weekly or monthly checked 30 Oct 2026
29. Bitmedia become-a-publisher page: ‘0,01 BTC’ minimum withdrawal, ‘Instant payments’ checked 3 Nov 2026
30. Bitmedia publisher approval rules: two-article example, no PTC or incentive traffic, no pop-unders, popups, software or chats checked 30 Oct 2026
31. Bitmedia bidding guide: Fixed, Smart ($1.51 example, $300/day), Exact Bid packages, ‘$3, $10, or higher CPM won’t even be accessible’, Web3 audiences fixed CPM checked 30 Oct 2026
32. Bitmedia campaign guide: even pacing from $50, device/OS, ad rerun, display time, frequency capping, VPN and data centres, retargeting checked 30 Oct 2026
33. Bitmedia Web3 audience guide: balances, investments, interests, predefined CPM, $200 daily minimum checked 30 Oct 2026
34. Bitmedia Web3 advertising page: wallet connect through data providers or publishers, anonymous device ID checked 30 Oct 2026
35. Bitmedia marketplace page: 5,000 / 4,000 advertisers / 7,000 publishers checked 30 Oct 2026
36. Bitmedia homepage: 1.5B+ impressions, 1.5M+ clicks, 550+ publishers, 200+ brands, ‘7,000+ publishers’ checked 30 Oct 2026
37. Bitmedia about page: founded 2014, ‘more than 7000 active publishers’ checked 30 Oct 2026
38. Bitmedia ad formats: text, responsive, image, HTML5, playable checked 30 Oct 2026
39. Bitmedia affiliate program: 7% / 10% individual, corporate from 15%, monthly payouts checked 30 Oct 2026
40. Bitmedia blog (23 June 2025): average bids by country, US $1.45 CPM / $0.21 CPC, HK $1.60 / $0.39 checked 30 Oct 2026
41. Bitmedia blog (5 March 2026): USDC top-ups for advertisers, publisher USDC ‘coming soon’ checked 30 Oct 2026
42. Bitmedia blog (22 October 2024): wallet targeting launch checked 30 Oct 2026
43. Bitmedia blog (2 October 2025): Smart Bidding launch checked 30 Oct 2026
44. Bitmedia public sign-up page checked 30 Oct 2026
45. Trustpilot, Blockchain-Ads: 2.2/5 from 43 reviews, 23 one-star, 25 in the last 12 months, replied to 11% of negative reviews (3 Nov 2026; 2.0/43 on 30 Oct) checked 4 Nov 2026
46. Trustpilot, Bitmedia: 3.7/5 from 148 reviews, 52 one-star, 23 in the last 12 months, replied to 85% of negative reviews (3 Nov 2026; 25 and 89% on 30 Oct), 29 October 2026 reply to the $175 review checked 3 Nov 2026

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