HypeLab vs Blockchain-Ads: $100 and a form against $10,000 and a call, and what HypeLab’s own comparison page gets wrong

HypeLab and Blockchain-Ads are the two names a crypto campaign hears first when it wants to target wallets rather than pages, and they are not the same kind of company. HypeLab, Hype Network, Inc. of Delaware, puts an SDK inside wallets, explorers and DeFi apps and reads the connected wallet to decide who sees what. Blockchain-Ads, contracting through BCA Labs Corporation of the British Virgin Islands, owns no inventory at all by its own agreement: it is a demand-side platform that buys from 78 supply partners and sells audiences cut from a wallet graph it says covers 82 chains and 11 million wallets. We reviewed each on its own, HypeLab at 7/10 and Blockchain-Ads at 4.5/10, and this is the head-to-head: both contracts, both price pages, both sign-up routes, both Trustpilot addresses, the case-study libraries each one publishes and, because HypeLab publishes a “HypeLab vs Blockchain-Ads” page of its own, that page checked line by line against Blockchain-Ads’ documents. Everything was read again on 23 October 2026.

The short answer

HypeLab is the cheaper, narrower, better-termed buy: $100, a form, a short contract that stops at Delaware, inventory inside the apps where a wallet is already connected, and the best publisher terms in the niche. Blockchain-Ads is the expensive, wide, harsh-termed one: $10,000 and a call, reach across 78 supply partners on every channel from display to connected TV, audiences built from on-chain behaviour, a contract that reserves every discretion to the company, and a Trustpilot score that only Mintfunnel’s undercuts among the networks we track. Use HypeLab for a conversion test aimed at people with a wallet open and a budget you can afford to spend to zero. Use Blockchain-Ads only with a budget that makes a $10,000 non-refundable deposit a rounding error, server-to-server tracking connected before launch, and the refund policy read before the qualification call rather than after it. Where HypeLab’s own page says Blockchain-Ads does not publish what Blockchain-Ads plainly publishes, this article says so; where Blockchain-Ads’ pages contradict each other, it says that too.

What each company sells, and what each one is

HypeLab sells the inside of the application. Its documentation describes a JavaScript SDK for React and Vue, banner and native units, a WordPress plugin, an Android quickstart, and its publisher FAQ adds a mobile SDK and React Native. The advertiser FAQ lists image and video creatives in 1456×180, 640×100, 640×200, 600×500 and 1200×630, targeting by country with include and exclude lists and by mobile, desktop or tablet, and the for-advertisers page adds “wallet activity and token holdings” and wallet-level conversion reporting. The homepage, read on 23 October 2026, claims more than a billion monthly ad requests, 2,500+ campaigns run, 20 million wallets reached, 195 countries, 200+ publishing partners and “3.2x better than competition”, and its comparison pages name the partners: Phantom, Rainbow and MetaMask among wallets, Zapper and DeBank among DeFi dashboards, CoinGecko, DEXTools and CoinMarketCap among media, Etherscan and Solscan among explorers. The SDK detects wallets automatically; the docs show the opt-out as a disableWalletDetection flag the publisher has to set. The mechanism is the connection-based model from our wallet-level targeting guide: it knows the wallet because the wallet is open on the page, and its natural limit is reach.

Blockchain-Ads sells the audience, and buys the page from someone else. Its advertiser agreement, clause 2.2, reads: “Blockchain-Ads does not own the Inventory and does not operate the websites, applications, streaming services, CTV environments, or other properties on which advertisements may appear.” What it operates is a DSP. Its help centre says campaigns reach “the top 78 supply partners across 195+ countries, spanning hundreds of thousands of websites, apps, and platforms” through what it calls the NEXUS Ad Exchange, across display, native, video, in-app, connected TV, push, pop and Telegram mini apps. The audiences come, in the words of its targeting page, from “a people interest graph with over 300 intent signals across finance, gaming, and more, and on-chain activity across 11M+ wallets on 82 chains, covering holdings, swaps, deposits, and staking”. The help-centre walkthrough shows the segments by name: under Web3 Native, Active Wallets, New Wallets, Whales, HODLers, Multi-Chain Users and High Net Worth Individuals; under Assets, Stablecoin Holders, Token Holders and chain-specific holders of BTC, SOL, ETH or XRP; plus custom audiences from a smart-contract address or a list of wallets. How many segments there are depends on the page: the media kit says “69+ curated audience segments and 420M+ active profiles”, the DSP page says “roughly 1,000 pre-built audience segments” drawn from the same 420 million profiles. The matching is the probabilistic model from the same guide: the technology page says an anonymous ID is assigned to a device “whenever a user connects their wallet on one of our data providers/publishers”, and the FAQ describes a “web3 cookie” that pairs the wallet address with the advertising ID. Brand safety, per the DSP page, is “pre-bid and post-bid checks, allowlists, traffic scanning, and publisher verification, with Integral Ad Science and DoubleVerify confirming inventory quality”.

So the two do not overlap so much as sit at opposite ends of the same idea. HypeLab reaches a wallet at the moment it is connected, inside a partner app, and cannot follow it anywhere else. Blockchain-Ads follows the device a wallet was once connected on across the open web, on inventory it does not own, and cannot promise the wallet is still attached. One is deterministic and small; the other is probabilistic and large. Which one a campaign needs is the whole decision, and the prices and contracts below are the cost of each answer.

Getting in: $100 and a form, $10,000 and a call

HypeLab’s terms are unambiguous: “Advertisers have to pay the Company, in advance, a minimum amount of 100 USD” (clause 7.1), spendable on any campaign type. The sign-up page at app.hypelab.com is a plain form, first name, last name, email, Telegram handle and a password; the advertiser FAQ accepts credit card, crypto and bank wire, the blog narrows crypto to USDC, USDT, BTC and ETH, and a campaign “can be live in as little as 10 minutes”. The number wobbles everywhere outside the contract: the benchmarks post says “a $500 minimum budget”, the network roundup says “no minimum budget. You can start with $500” and offers $100 of free credit, and the comparison page about Blockchain-Ads says “$500 minimum budget” three times in the text and “None ($10 to start)” in the table above it. KYC is defined in the terms and never invoked; nothing on the site names a provider, a trigger or a document. The $100 in the contract is the one to budget for, and the one our minimum budgets comparison lists, with no daily floor behind it.

Blockchain-Ads’ door costs a hundred times more and does not open on its own. The FAQ: “The minimum deposit is $10,000. This is a deposit floor for platform access, and campaigns draw from it as they spend. That is the self-service minimum, with full access to the platform. Managed service, where our media buying team runs campaigns end to end, requires a minimum monthly ad spend of $30,000.” The help centre adds that $10,000 “is the floor on every deposit. Your first deposit and every top-up after it meet the same minimum, so there is no smaller top-up”, while the funding article on the same help centre calls it “a one-time minimum deposit required to activate your advertiser account”, a contradiction that has survived every re-read since September. The agreement, clause 4.1, settles the first deposit at “USD 10,000 for self-service and USD 30,000 for managed service” and adds that the company “does not provide credit, post-payment, deferred-payment, net, or net-plus payment terms”. The $360 daily minimum per campaign “is a setting, not a payment”, and the help centre does the arithmetic itself: at $360 a day, a $10,000 deposit is roughly a month of advertising for one campaign, and about ten days for three. Before any of that, there is the Advertiser Qualification Verification call, “conducted with every prospective advertiser”, 20 to 30 minutes, with approval “within 24 to 48 hours if no additional documents are needed” and documents, “depending on your vertical and risk profile”, that may include business registration proof, identity verification or compliance certificates; the company’s reviews page says “most decisions come within one business day”. The “Request Access” button on every page opens a meeting-booking form rather than an account. The platform at hub.blockchain-ads.com shows a sign-in form and a Google button under the heading “Sign in or create an account”, with no registration form on the page, and the app.blockchain-ads.com address its older pages used answers, at the time of writing, with a “gone” status. There is no way to see the dashboard before the call.

Once in, Blockchain-Ads takes money by more rails than HypeLab: the funding article offers crypto through NowPayments (“Any crypto (e.g., BTC, ETH, USDT)”, 150+ assets on the billing page), card through Stripe, and bank transfer by USD wire, SWIFT or Wise, credited instantly for crypto and card and in one to five business days for banks, with crypto credited at the net USD value after processor charges (clause 4.8). The homepage FAQ says advertisers “spend around $135K per month” on average, which is the customer the whole structure is built for. The sequencing is the thing to notice, and it is the subject of our KYC comparison: HypeLab takes $100 from a stranger and asks nothing; Blockchain-Ads interviews you, then takes $10,000 it will not give back.

What a thousand impressions cost, by each company’s own pages

HypeLab prices in public and in several places. Its benchmarks post puts standard crypto display at $3 to $15 CPM and wallet-targeted inventory at $20 to $40, its budget calculator models HypeLab at about $2.50 from “internal campaign averages”, and its publisher FAQ promises eCPMs of $1.50 to $5+ on the other side of the trade. The same benchmarks post says rivals “charge $5 to $20 CPM, with monthly budgets typically ranging between $10,000 and $30,000 for meaningful scale”, a line about Coinzilla, Bitmedia and Cointraffic that, as our HypeLab vs Coinzilla head-to-head found, does not survive a reading of their price pages either. Its own headline numbers are case-study outputs: $70 per transacting user for MetaMask, $20 developer CAC for QuickNode. Its page about A-ADS gets the same reading in our HypeLab vs A-ADS head-to-head, and Blockchain-Ads against A-ADS itself, the $10,000 door against the $100 one, is in our Blockchain-Ads vs A-ADS head-to-head.

Blockchain-Ads prices in one sentence of its FAQ: “Media is priced on CPM, cost per 1,000 impressions, starting around $7. Campaigns optimize toward your target CPA, and capped CPA expectations can be agreed during qualification for larger budgets.” The agreement, clause 4.5, allows rates “based on CPM, CPC, fixed platform fees, data fees, management fees, and creative fees” and states that the company “does not purchase, sell, or bill advertising based on acquisitions, deposits, revenue share, or another conversion outcome”, so every CPA in its marketing is an outcome of a CPM buy, not a price. There is no rate card: /pricing returns not found at the time of writing, on both sites, as it happens. At $7 a thousand the $360 daily floor buys about 51,000 impressions a day and the $10,000 deposit about 1.4 million, and the case studies report clicks at $0.40 (BC.Game), $0.46 (Stake), $5.23 (Crypto.com) and $8.89 (1xBet), which is the spread you get when the same platform buys pop traffic worldwide and display in Europe. Our CPM and CPC rates comparison sets both against the rest of the category; the short version is that HypeLab’s $3 standard floor sits in the crowded middle of the category and its $20 to $40 wallet tier is the highest published anywhere, while Blockchain-Ads’ “around $7” comes attached to the highest daily floor any network we cover publishes and to a deposit no other network asks.

What the contracts do with money you do not spend

HypeLab’s answer takes two clauses. 7.2: “ALL AMOUNTS PAID BY ADVERTISING AGENTS AND REFLECTED IN USERS’ ACCOUNTS ARE NON-REFUNDABLE.” 7.3: accounts inactive for twelve consecutive months “will be deactivated and unused funds will be forfeited”. A user may terminate on 14 days’ notice (11.1), the company must post changes 15 days ahead (12.2), the only warranty is device compatibility, there is no liability cap because there is nothing to cap, and clause 16.1 sends disputes to the state and federal courts of Delaware. The terms are undated and carry no version. That is the whole of it, and most of it is Coinzilla’s text with USD for EUR, as the Coinzilla head-to-head showed sentence by sentence.

Blockchain-Ads’ answer is a document. The refund policy, read on 23 October 2026 under the label “Version 1.3 · Last updated 21 September 2026”, lets “an Advertiser in good standing” request “a discretionary closure refund only after at least 35% of the total paid Advertising Credit purchased by that Advertiser has been consumed through delivered media and earned Fees”; the next paragraph says the request “does not create a right to redemption or refund”; the one after says the 35% threshold may be waived “only in exceptional circumstances” and that a waiver “does not establish a practice, precedent, or entitlement”. A refund by right exists in one case: the company terminating “without cause” while the advertiser is not in breach and not under any compliance, sanctions, fraud, payment, ownership or security investigation. The eligible amount excludes promotional credit and deducts delivered media, earned fees, non-cancellable supply commitments, chargebacks and third-party return costs; a written determination comes “normally” within ten business days. The agreement adds the rest: paid credit expires after twelve idle months on 30 days’ notice and that expiry “does not create a refund right” (12.4); invalid traffic is “an inherent risk of programmatic advertising” that the company “does not warrant or guarantee” to detect (7.1, 7.3), claims must be filed within ten calendar days with event-level evidence (7.4), “a mere difference between analytics systems does not prove Invalid Traffic” (7.5), and the “sole and exclusive remedy” for verified invalid traffic is restored credit, “not refundable in cash” (7.6); account managers cannot promise exceptions; disputes go, after 30 days of senior-level discussion, to confidential arbitration at the BVI International Arbitration Centre, claims are barred after twelve months, and total liability is capped at the greater of three months’ fees or USD 25,000. (Update, 30 October 2026: the agreement now reads “Last updated 26 October 2026”; the cap is the lesser of the two amounts, the invalid-traffic window is 14 days, the without-cause termination refund is gone and a closure refund request “may be declined”, while the refund-policy page still shows Version 1.3.) The help centre’s billing FAQ answers the refund question twice on the same page, once with “Deposited funds are nonrefundable” and once with “non-refundable except a platform error reported within 48 hours with 35% of the initial budget spent”, and neither answer is the policy. The agreement text has been rewritten under the same version label at least twice since September, moving the dispute forum from Singapore to the BVI courts to BVI arbitration; today’s copy is unchanged from the one we read on 7 October apart from a new footer link. Our refund policies comparison reads every network’s clause; HypeLab has the shortest refund section in the category because in effect it has none, and Blockchain-Ads has the longest, to the same effect. HypeLab keeps your money in one sentence. Blockchain-Ads keeps it in twenty-two sections, each of which tells you a different way it is entitled to.

Case studies: who publishes what

HypeLab’s case-studies page lists seven: MetaMask at $70 per transacting user, CoW Protocol at “4x cheaper CAC”, QuickNode cutting developer acquisition cost by 75% to $20, Overherd monetising 80M+ impressions in three months as a publisher, KulaDAO’s token launch at 22M+ impressions, Stellar at “2x more signups vs competitors”, and Rainbet at “10x conversion efficiency”. Each card carries one headline metric. They are vendor numbers, written by the vendor, and that is fine as far as it goes.

Blockchain-Ads publishes more of them than any network we have reviewed. Across the pages we read today there are links to 51 distinct case-study pages, and the eight in the site’s own navigation are long documents with spend, period, volume and unit costs: Coinbase, November 2023 to April 2024, $410,000 spent, 31,896 new traders at a blended $12.85 CPA, 41M+ impressions, 1.73% CTR, $8.13 million in attributed trading volume and “19.8x ROAS”; Binance, four months, $418,600, 4,600 verified new traders at $91, improving from $132 in month one to $76 in month four; OKX, two months, $300,000, 3,095 sign-up and KYC completions at $96.93 and $5.16 million in volume; Crypto.com, 90 days, $302,083, 4,782 traders at $63 and $12.8 million in volume; Stake.com, 120 days, $282,000, 1,128 first-time depositors at $250 and “2.5x ROAS”; 1xBet, 105 days, $960,000, 20,043 players at $48; BC.Game, three months, $146,082.79 for 100,367,049 impressions and 1,220 conversions; FXTM, April to June 2024, $238,204, 1,161 new traders at $172. The index page carries a line HypeLab’s does not: “Case studies show results from specific advertisers’ campaigns, under specific conditions, at a specific time. They are not typical results and do not guarantee or predict results for any other advertiser or campaign. Figures are for illustration only.” The agreement goes further, making you confirm on acceptance that you “do not rely on any promise, forecast, benchmark, case study, or guarantee not expressly stated”.

None of the 58 studies on either site has been confirmed by anyone outside the company that published it, as our Blockchain-Ads review has noted since it was published in August. The difference between the two libraries is one of volume and format, not of verification: HypeLab’s cards are shorter and name fewer figures, Blockchain-Ads’ print the spend and the CPA and then disclaim them. What is not true, and this matters because it is the central claim of HypeLab’s comparison page, is that Blockchain-Ads publishes no case studies with specific metrics. It publishes dozens, with more metrics than HypeLab’s.

The publisher side

This is the one section with a clear winner. HypeLab runs a public publisher programme with the best terms in the category: USDC or USDT to a wallet, or a bank wire, monthly on Net-30 from a 50 USD threshold (clause 8.2), “no platform fees, no hidden charges”, eCPMs quoted at $1.50 to $5+, an SDK or tag live within a day, and advertiser and category blocking in the dashboard. The terms restrict it to finance and crypto sites (6.1), and wallet detection is on by default, so a publisher who does not want its users’ wallets read has to say so in the SDK. Blockchain-Ads has no publisher programme to apply to. Its /publishers address returns not found at the time of writing, its FAQ says only that it “has a strict selection and qualification process for onboarding new publishers” and to contact the team, its partner programme pays a 10% lifetime referral on advertisers you bring, not on inventory you supply, and its agreement, as above, says it does not own or operate any inventory in the first place. Publishers do exist inside it somewhere: Trustpilot carries a five-star review from June 2026 saying site approval “took some days” because sites are checked by hand, a three-star from July 2025 saying payouts “come through okay”, and a one-star from March 2025 titled “Unreliable Ad Network for Publishers”, but the terms they signed are not public. For a dApp, an explorer or a crypto blog, the comparison is between a published floor on a stablecoin rail and a door with no handle; our publisher-side ranking places HypeLab accordingly.

HypeLab’s own comparison page, checked against Blockchain-Ads’ documents

HypeLab publishes a page titled “HypeLab vs Blockchain-Ads (2026): Web3 Ad Networks Compared Honestly”, signed by its founder Joe Kim and dated 2 March 2026, one of twelve comparison pages on its site. Its table gives Blockchain-Ads “Custom pricing (contact sales)”, a minimum budget “Not publicly disclosed”, “Claims 11,000+ publishers”, “Claims advanced filtering” for fraud, “Crypto payments accepted” as the payment method and a self-serve platform marked simply “Yes”. The text says the “most significant difference” is transparency: “Blockchain-Ads does not publish comparable case studies. Their website features testimonials and claimed capabilities, but no detailed advertiser results with specific conversion metrics, CAC figures, or ROI data.” The FAQ repeats it: “Blockchain-Ads has not published detailed case studies with specific advertiser metrics (CAC, conversion rates, ROI figures).” Set against the documents read today, row by row:

Pricing and minimum. The $10,000 deposit is on Blockchain-Ads’ homepage, FAQ, help centre, reviews page and in clause 4.1 of its agreement; the $360 daily floor and the $30,000 managed minimum are beside it; the FAQ gives a CPM “starting around $7”. The page’s “not publicly disclosed” is wrong, and “custom pricing” is half right, since there is no rate card, only a starting point. Publishers. The figure “11,000+” appears nowhere on blockchain-ads.com in the 45 pages we read: the company says “top 78 supply partners”, “hundreds of thousands of websites, apps, and platforms”, and, in one customer testimonial on its homepage, “10,000+ websites”. HypeLab’s page attributes a number to Blockchain-Ads that Blockchain-Ads does not use. Payment. Card through Stripe, USD wire, SWIFT and Wise are on the funding page beside the crypto option; “crypto payments accepted” describes a quarter of the list. Self-serve. The platform is self-serve after a qualification call with every advertiser and an approval that takes a day or two; there is no public sign-up, which makes “Yes” generous in a table whose own HypeLab column says “launch in minutes”. Fraud. Blockchain-Ads’ DSP page names Integral Ad Science and DoubleVerify and describes pre-bid and post-bid checks, and its agreement then disclaims any guarantee that invalid traffic will be caught; “claims advanced filtering” is fair as far as it goes, though it leaves out the two vendors it could have checked. Case studies. Fifty-one pages, with spend, CPA, ROAS and campaign dates, published and disclaimed, as set out above. The page’s central claim is false as a matter of record. Whether it was already false on 2 March 2026 we cannot say from today’s pages, but the Coinbase, Binance and OKX studies, with their conversion figures, were on the site when we reviewed Blockchain-Ads in August 2026, and the campaigns they describe ended in 2024.

The page is also inconsistent with HypeLab about HypeLab. The table says “None ($10 to start)”, the text says “$500 minimum budget” three times, and the contract says 100 USD. The HypeLab column claims “ML-based real-time IVT filtering” and a “PCTR model” using “25 features” to predict click probability; those phrases appear on the comparison page and on no other page we read on hypelab.com, not the homepage, not the advertiser or publisher pages, not the documentation and not the two long blog posts. The page closes with a sentence we agree with: “If a platform cannot show you specific results from named advertisers, ask why.” Blockchain-Ads can and does. What neither platform can show is anyone who checked. None of this makes HypeLab a worse network, and the same exercise on its Coinzilla page reached the same conclusion: its comparison pages are marketing, which is what they are, and the reason this one exists is that a buyer who believes this one will walk past a $10,000 door thinking it is unmarked.

Trustpilot: 2.2 across 43, and a profile that is not there

Blockchain-Ads’ Trustpilot profile, read on 23 October 2026, 24 October, 3 November and 4 November, scores 2.2 out of 5 across 43 reviews: 53% one-star, 16% two-star, 9% three-star, 9% four-star and 12% five-star, with 25 reviews in the last twelve months and replies to 11% of negative reviews; a five-star review left the profile between the first two readings and another, dated 30 October, arrived before the third. The profile is claimed and the company’s payment method is verified by Trustpilot. On 19 October the same page listed 56 reviews, 25 of them one-star and 13 five-star, and scored 2.6; four days later it lists twelve fewer reviews, five of them five-star, and the score has fallen half a point. We note the change and not its cause, which Trustpilot does not publish. The newest review, 8 October 2026, is a four-star that calls performance “oscillating massively” and the reach “decent and probably the only platform that offer granular targeting”. Before it comes a run of fourteen one-star reviews between 9 July and 18 August 2026, none of them answered, describing traffic quality, sales promises and losses, one of them “approximately $20,000”. A one-star from 9 May 2026 is titled “Blockchain-Ads.com pays their users for 5 star reviews”, which is the reviewer’s allegation and not ours. The company’s own reviews page, read the same morning, still asks “Why does Trustpilot show 2.6 while G2 shows 4.7?”, answers that G2 confirms identities and Trustpilot “counts browsing a website as an experience”, quotes a Gartner Peer Insights score of 4.3 from five ratings “read on 8 October 2026”, and promises that “from October 2026, every review on every platform receives a reply from the team within five business days, including the ones that describe a bad experience”. The summer’s fourteen remain unanswered as of today. The G2 figure is the company’s report of it; that site does not serve its pages to us and we cannot repeat the number as our own. Our Blockchain-Ads vs Coinzilla head-to-head has the longer reading of the review history; our terms red-flags guide explains why a profile this shape, read beside a refund policy that shape, is the combination to budget around.

HypeLab has no Trustpilot profile: trustpilot.com/review/hypelab.com returns a not-found page, today as in September and October. Its named publishers and its case-study clients are its public reputation, and nobody has rated it. That is neither a mark against it nor for it; it is an absence, and an advertiser deciding between a company with 44 mostly angry reviews and a company with none should notice that the second has also taken fewer deposits.

Side by side

	HypeLab	Blockchain-Ads
Company	Hype Network, Inc.; Delaware law and courts; terms undated, no version	BCA Labs Corporation, Road Town, Tortola, British Virgin Islands; confidential arbitration at the BVI International Arbitration Centre; agreement labelled Version 1.3, 21 September 2026
What it is	Ad network with its own SDK inside partner wallets, explorers and apps; 200+ publishers claimed	Demand-side platform; “does not own the Inventory”; 78 supply partners, “hundreds of thousands” of sites and apps claimed
Targeting	Country include/exclude, device, wallet activity, token holdings, read from the connected wallet	On-chain segments (activity, holdings, chain) matched to devices; 300+ interest signals; custom audiences by contract or wallet list; geo, language, device, OS
Formats	Banner and native, image and video; web SDK, WordPress plugin, Android, React Native	Display, native, video, in-app, connected TV, push, pop, Telegram mini apps
Sign up today?	Yes, public form at app.hypelab.com	No: a 20-to-30-minute qualification call, approval in one to two days, documents on request; hub.blockchain-ads.com shows a sign-in form, no registration form
Advertiser minimum	100 USD in the terms (clause 7.1); blog says $500; comparison table says $10	$10,000 on every deposit including top-ups (help centre) or “one-time” (funding page); USD 30,000 initial funding for managed service (agreement)
Daily minimum	None published	$360 per campaign
Payment methods	Card, crypto (USDC, USDT, BTC, ETH per the blog), bank wire	150+ cryptoassets via NowPayments, card via Stripe, USD wire, SWIFT, Wise; crypto credited at net USD
KYC	Defined, never invoked	Mandatory qualification call; registration, identity or compliance documents by vertical and risk profile
Published CPM	$3–$15 standard, $20–$40 wallet-targeted; ~$2.50 in its calculator	“Starting around $7” (FAQ); no rate card; CPM, CPC and fees only, never CPA (clause 4.5)
Time to live	“As little as 10 minutes”	After approval; managed changes targeted at 48 hours, “not a guarantee”
Refunds	None (clause 7.2)	Discretionary after 35% of all credit consumed; request “does not create a right”; by right only if Blockchain-Ads terminates without cause
Idle balance	Forfeited after 12 months (clause 7.3)	Credit expires after 12 idle months on 30 days’ notice, no refund right (clause 12.4)
Invalid traffic	Not addressed; deposits non-refundable regardless	“Inherent risk”; no guarantee of detection; claim within 10 calendar days; remedy is credit, “not refundable in cash”
Liability cap	None stated beyond device compatibility	Greater of three months’ fees or USD 25,000; claims barred after 12 months
Case studies	7, one headline metric each	51 linked pages; spend, CPA, ROAS and dates; “for illustration only”
Publisher payout	USDC, USDT or bank wire, Net-30, no platform fees, 50 USD threshold, eCPM $1.50–$5+	No public programme; /publishers not found; referral scheme pays 10% of referred ad spend
Trustpilot	No profile	2.2/5, 43 reviews, 53% one-star, 25 in the last 12 months, replied to 11% of negatives
adbench rating	7/10	4.5/10

Which door for which campaign

Take HypeLab when the brief is a conversion among people who already hold a wallet, when native or in-app units inside a wallet, an explorer or a DeFi dashboard matter more than reach, when wallet-level attribution is the report you will be judged on, when the budget is in the hundreds or low thousands, or when you are the publisher. Take Blockchain-Ads when the brief is scale across channels a crypto-native network does not reach, connected TV, in-app, push, pop, a dozen markets at once, when the audience is defined by on-chain behaviour rather than by where it is browsing right now, when the monthly budget is the five figures its own homepage describes, and when you have already connected server-to-server tracking and read the refund policy, because the deposit is the test and the test does not come back. For an exchange, a casino or a broker with that budget, the case-study library is the pitch and the Trustpilot page is the counter-pitch; read both, then ask the sales call for the contact details of one of the 51. For everyone else, the order is HypeLab first, at $100, and the rest of the wallet-aware field before Blockchain-Ads at all.

The bottom line

A $100 network with a short contract against a $10,000 platform with a long one, and the cheaper of the two publishing a page that gets the dearer one wrong in the buyer’s favour. HypeLab wins on everything a small advertiser or any publisher can check from outside: the door, the published CPMs, the stablecoin payout, the absence of a qualification call, the absence of a dispute clause worth reading. Blockchain-Ads wins on the things HypeLab’s page says it lacks: more channels, more documented campaigns, more payment rails, a named brand-safety stack, and the only on-chain audience product in the category sold at the scale an exchange buys at. It loses, by its own documents, on everything after the money arrives, and by its own Trustpilot page on what happened to the people who sent it. Both verdicts, 7/10 and 4.5/10, stand after today’s re-read, and so does the gap between them.

HypeLab vs Blockchain-Ads FAQ

Is HypeLab better than Blockchain-Ads for crypto advertising?

For most advertisers, yes: HypeLab opens for 100 USD from a public form, publishes its CPM ranges, runs inside wallets and explorers through an SDK, and has a two-clause refund position instead of a twenty-two-section one. Blockchain-Ads makes sense only at a budget where a $10,000 non-refundable deposit and a $360 daily floor are small, and it offers what HypeLab does not: on-chain audiences across display, video, connected TV, in-app, push and pop on 78 supply partners. We rate HypeLab 7/10 and Blockchain-Ads 4.5/10.

What is the minimum budget at HypeLab vs Blockchain-Ads?

HypeLab’s terms require 100 USD paid in advance, although its blog says $500 and its comparison table says $10. Blockchain-Ads requires a $10,000 deposit, which its help centre applies to every top-up as well, a $360 minimum daily budget per campaign and, for managed service, $30,000 of monthly ad spend. HypeLab’s page describing Blockchain-Ads’ minimum as “not publicly disclosed” is wrong; it is on Blockchain-Ads’ homepage, FAQ and agreement.

Does Blockchain-Ads publish case studies?

Yes. Its pages link to at least 51 case studies, and the ones for Coinbase, Binance, OKX, Crypto.com, Stake.com, 1xBet, BC.Game and FXTM state the spend, the period, the number of users acquired, the CPA and in several cases the attributed trading volume or ROAS. The index describes the figures as “for illustration only”, and none has been confirmed independently. HypeLab’s comparison page says Blockchain-Ads publishes no case studies with specific metrics; that is incorrect.

How do you pay HypeLab and Blockchain-Ads?

HypeLab accepts credit card, crypto and bank wire; its blog names USDC, USDT, BTC and ETH. Blockchain-Ads accepts 150+ cryptoassets through NowPayments, card through Stripe, and bank transfer by USD wire, SWIFT or Wise; crypto and card are credited instantly, banks in one to five business days, and crypto is credited at its net USD value after processor charges. Both are prepaid; Blockchain-Ads’ agreement rules out credit or net terms of any kind.

Do HypeLab and Blockchain-Ads refund unused balances?

Not as of right. HypeLab’s terms declare all amounts non-refundable and forfeit unused funds after twelve idle months. Blockchain-Ads lets an advertiser in good standing request a discretionary refund only after 35% of all credit bought has been consumed, says the request creates no right, deducts delivered media, fees and supply commitments, and refunds by right only if it terminates the agreement without cause. Its credit also expires after twelve idle months, and verified invalid traffic is remedied in credit, not cash.

Which has better wallet targeting, HypeLab or Blockchain-Ads?

They work differently. HypeLab reads the wallet connected to the app its SDK runs in, so it knows the wallet for certain but only where a partner app is open. Blockchain-Ads assigns an ID to a device when a wallet connects on one of its data partners and then buys that device across the open web, so it reaches far more inventory but on a probabilistic match. HypeLab is the sharper instrument for a conversion inside the ecosystem; Blockchain-Ads is the wider one for scale, at a hundred times the entry price. Smaller budgets have a third option in Bitmedia’s wallet product, covered in our wallet-level targeting guide.

Reviewed in full

• Blockchain-Ads 4.5/10

  The biggest claims in crypto advertising — behind a $10,000 door and a 2.6-star record.

• HypeLab 7/10

  Ads where the wallets already are — the most engineering-dense young network in the niche.

• Coinzilla 9/10

  The default choice in crypto advertising — quietly displacing older rivals.

• A-ADS 7/10

  The 2011 original — still anonymous, still cookie-less, still paying in BTC every day.

• Bitmedia 6.5/10

  The Web3 ad veteran with deep targeting — and a thinning footprint on premium crypto media.

• Cointraffic 7.5/10

  Premium crypto inventory and the friendliest payouts in the niche — three doors in, from €500 marketplace to €3,000 managed.

Sources

The figures above come from these pages, published by the companies themselves unless noted. "Checked" is the date we last read each page.

1. HypeLab terms (Hype Network, Inc.; 7.1 100 USD advance minimum; 7.2 non-refundable; 7.3 funds forfeited after 12 idle months; 8.2 publisher threshold 50 USD, monthly; 6.1 crypto and finance sites only; 11.1 14-day notice; 16.1 Delaware law; undated) checked 23 Oct 2026
2. HypeLab vs Blockchain-Ads page by Joe Kim, 2 March 2026 (Blockchain-Ads “custom pricing”, minimum “not publicly disclosed”, “claims 11,000+ publishers”, “crypto payments accepted”, self-serve “Yes”, “does not publish comparable case studies”; HypeLab ~$2.50 CPM, “$500 minimum budget” and “None ($10 to start)”, ML-based IVT filtering, PCTR model) checked 23 Oct 2026
3. HypeLab homepage (1B+ monthly ad requests, 2,500+ campaigns, 20M+ wallets, 195 countries, 200+ publishing partners, 3.2x claim) checked 3 Nov 2026
4. HypeLab advertiser page and FAQ (card, crypto and bank wire; banner and native in 1456×180, 640×100, 640×200, 600×500, 1200×630; live in as little as 10 minutes; wallet activity and token holdings targeting) checked 23 Oct 2026
5. HypeLab publisher page and FAQ (stablecoins or bank transfer, Net-30, no platform fees, eCPM $1.50–$5+, SDK live within a day, mobile SDK and React Native) checked 23 Oct 2026
6. HypeLab 2026 benchmarks ($3–$15 standard and $20–$40 wallet-targeted CPM; “$500 minimum budget”; rivals “$5 to $20 CPM”) checked 23 Oct 2026
7. HypeLab network roundup (“no minimum budget. You can start with $500”, $100 free credit) checked 23 Oct 2026
8. HypeLab budget calculator (HypeLab ~$2.50 CPM from internal campaign averages) checked 23 Oct 2026
9. HypeLab case studies (7: MetaMask $70 per transacting user, CoW Protocol 4x, QuickNode $20 CAC, Overherd 80M+, KulaDAO 22M+, Stellar 2x, Rainbet 10x) checked 23 Oct 2026
10. HypeLab documentation (JavaScript SDK for React and Vue, WordPress plugin, Android quickstart, disableWalletDetection flag) checked 23 Oct 2026
11. HypeLab sign-up form (name, email, Telegram, password; public) checked 23 Oct 2026
12. Blockchain-Ads advertiser agreement, Version 1.3 dated 21 September 2026 (BCA Labs Corporation, BVI; 2.2 does not own the Inventory; 4.1 USD 10,000 self-service / USD 30,000 managed, no credit; 4.5 CPM, CPC and fees, never acquisitions; 4.8 crypto at net USD; 7.1–7.6 invalid traffic inherent risk, 10-day claims, credit-only remedy; 12.4 credit expires after 12 idle months; 15.4 BVI IAC arbitration; 15.7 12-month bar; 16.4 cap greater of 3 months’ fees or USD 25,000) (as read on 2026-10-23; the current text is headed "Last updated 26 October 2026" and was re-read 3 Nov 2026: same minimums and 12-month expiry, refund requests "may be declined") checked 3 Nov 2026
13. Blockchain-Ads refund policy v1.3 (discretionary closure refund only after 35% of all credit consumed; request “does not create a right to redemption or refund”; waiver only in exceptional circumstances; refund by right only on termination without cause; deductions; determination normally within 10 business days) checked 3 Nov 2026
14. Blockchain-Ads FAQ ($10,000 minimum deposit, self-service; $30,000 monthly ad spend for managed; CPM “starting around $7”; qualification meeting to get started; strict publisher selection; web3 cookie and OCAM matching) checked 3 Nov 2026
15. Blockchain-Ads help centre: minimum deposit and daily budget ($10,000 “the floor on every deposit”, $360 a day “a setting, not a payment”, $30,000 is ad spend, deposit ≈ one month for one campaign) checked 23 Oct 2026
16. Blockchain-Ads help centre: funding your account (“one-time minimum deposit”; crypto via NowPayments, card via Stripe, USD wire, SWIFT, Wise; instant for crypto and card, 1–5 business days for banks; ~$135K average monthly spend) checked 23 Oct 2026
17. Blockchain-Ads help centre: AQV programme (call with every prospective advertiser, 20–30 minutes, approval within 24–48 hours, documents by vertical and risk profile) checked 23 Oct 2026
18. Blockchain-Ads help centre: billing FAQ (two refund answers: “Deposited funds are nonrefundable” and “platform error reported within 48 hours with 35% of the initial budget spent”) checked 23 Oct 2026
19. Blockchain-Ads help centre: inventory (top 78 supply partners across 195+ countries, hundreds of thousands of websites, apps and platforms; 420M+ profiles) checked 23 Oct 2026
20. Blockchain-Ads help centre: wallet-activity targeting (Web3 Native and Assets segments: Active Wallets, New Wallets, Whales, HODLers, Multi-Chain Users, High Net Worth, Stablecoin and Token Holders) checked 23 Oct 2026
21. Blockchain-Ads audience targeting (interest graph with 300+ intent signals; on-chain activity across 11M+ wallets on 82 chains) checked 23 Oct 2026
22. Blockchain-Ads DSP page (420M+ profiles, roughly 1,000 pre-built segments; pre-bid and post-bid checks with Integral Ad Science and DoubleVerify) checked 23 Oct 2026
23. Blockchain-Ads media kit (69+ curated audience segments, 420M+ active profiles) checked 23 Oct 2026
24. Blockchain-Ads technology page (82 blockchains indexed; anonymous device ID assigned when a wallet connects on a data partner) checked 23 Oct 2026
25. Blockchain-Ads case studies index (“Figures are for illustration only”; 51 distinct case-study pages linked across the site) checked 23 Oct 2026
26. Blockchain-Ads Coinbase case study (Nov 2023–Apr 2024, $410,000, 31,896 new traders, $12.85 CPA, 41M+ impressions, 1.73% CTR, $8.13M volume, 19.8x ROAS) checked 23 Oct 2026
27. Blockchain-Ads Binance case study (4 months, $418,600, 4,600 verified new traders, $91 CPA, 33.5M impressions, 1.09% CTR) checked 23 Oct 2026
28. Blockchain-Ads OKX case study (2 months, $300,000, 3,095 sign-up and KYC completions, $96.93 CPA, $5.16M volume) checked 23 Oct 2026
29. Blockchain-Ads Crypto.com case study (90 days, $302,083, 4,782 traders at $63 CPA, $5.23 CPC, $12.8M volume) checked 23 Oct 2026
30. Blockchain-Ads Stake.com case study (120 days, $282,000, 1,128 first-time depositors at $250 CPA, $0.46 CPC, 2.5x ROAS) checked 23 Oct 2026
31. Blockchain-Ads 1xBet case study (105 days, $960,000, 20,043 players at $48 CPA, $8.89 CPC, 3.4x ROAS) checked 23 Oct 2026
32. Blockchain-Ads BC.Game case study (3 months, $146,082.79, 100,367,049 impressions, 1,220 conversions, $0.40 CPC) checked 23 Oct 2026
33. Blockchain-Ads FXTM case study (April–June 2024, $238,204, 1,161 new traders, $172 CPA) checked 23 Oct 2026
34. Blockchain-Ads reviews page (“Why does Trustpilot show 2.6 while G2 shows 4.7?”; Gartner Peer Insights 4.3 from 5 ratings read 8 October 2026; reply-within-five-business-days commitment from October 2026; 9,670+ advertisers, 32,500+ campaigns; decisions within one business day) checked 3 Nov 2026
35. Blockchain-Ads “Request Access” page (HubSpot meeting-booking form, no account form) checked 23 Oct 2026
36. Blockchain-Ads platform sign-in (email and password or Google; no registration form; app.blockchain-ads.com answers 410 Gone) checked 23 Oct 2026
37. Blockchain-Ads /publishers (not found at the time of writing) checked 23 Oct 2026
38. Blockchain-Ads partner programme (10% lifetime referral on referred ad spend) checked 23 Oct 2026
39. Trustpilot, Blockchain-Ads (2.2/5, 43 reviews, 53% one-star, 25 in the last 12 months, replied to 11% of negatives on 3 Nov 2026; 2.0/43 from 24 to 30 Oct; 2.6/56 on 19 October 2026) checked 4 Nov 2026
40. Trustpilot, HypeLab (no profile; not-found page) checked 23 Oct 2026

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