HypeLab vs Coinzilla: a $100 door into wallets, a €100 door onto the crypto press, and what HypeLab’s own comparison gets wrong

HypeLab and Coinzilla are the two names a crypto launch is most often told to choose between, and they sell opposite things. Coinzilla, an Irish company running since 2016, puts banners on the crypto front pages, the explorers and the price trackers, and keeps a press-release marketplace behind the same login. HypeLab, a Delaware company four years old, puts an SDK inside wallets, explorers and DeFi apps and reads the connected wallet to decide who sees what. We reviewed each on its own, Coinzilla at 9/10 and HypeLab at 7/10, and this is the head-to-head: both sets of terms, both marketing sites, both sign-up routes, both Trustpilot addresses and, because HypeLab publishes a “HypeLab vs Coinzilla” page of its own, that page checked line by line against Coinzilla’s documents. Everything was read again on 20 October 2026.

The short answer

Coinzilla is the broader buy and the better-documented one: more inventory by its own count, a card on file in minutes, two published CPMs, a press-release marketplace with prices on the page, ten years of operation and a hundred public reviews, the newest of which are not kind. HypeLab is the narrower, newer, performance buy: inventory inside the apps where a wallet is already connected, wallet-level conversion reporting, a $100 floor, and a short contract that stops at Delaware. Use Coinzilla for reach and awareness on the crypto press and for anything that needs a press release beside it; use HypeLab for a conversion campaign aimed at people with a wallet open. Where HypeLab’s own comparison page says Coinzilla cannot do things that Coinzilla’s pages show it doing, this article says so, because the point of reading both sides is that nobody else will.

What each network sells, and where the two lists overlap

Coinzilla sells the page next to the news. Its formats page lists classic banners in six sizes, 300×250, 728×90, 160×600, 320×100, 300×600 and 320×50, plus header banners, sticky banners, native units that copy the host site’s design through a public API, and a pop-under “mostly used by Single Opt-In offers”, all sold on CPM. Targeting is country, region and device, plus the choice of individual websites and ad zones inside the dashboard; retargeting is a separate managed product built on custom events, which the page says “can boost conversion rates by up to 70%” without saying compared with what, and which reaches “beyond crypto sites”. The reach claims come in three sizes depending on the page: the About page says “over 2,000 major websites and mobile apps” and “over 50,000 campaigns for more than 15,000 advertisers”, the Web3 and prediction-market pages say “20,000+ campaigns” and “1+ billion impressions”, and the homepage counts 1B+ impressions and 1.8M+ clicks a month under the line “Chosen by over 80% of crypto advertisers”. Its blog added placements inside the CoinMarketCap app in July 2026, and its publisher page runs a logo wall that includes coingecko.com, dextools.io, dexscreener.com, etherscan.io, solscan.io, bscscan.com, blockchain.com, coinpaprika.com, beincrypto.com and cryptopotato.com. Behind the same login sits the marketplace: press-release and KOL packages at €1,999, €4,999 and €9,999, and a visibility bundle from €2,999, the subject of our PR distribution comparison.

HypeLab sells the inside of the application. Its documentation is a real product: a JavaScript SDK for React and Vue, banner and native units, a WordPress plugin, an Android quickstart, and a publisher FAQ that adds a mobile SDK and React Native. The advertiser FAQ lists image and video creatives in 1456×180, 640×100, 640×200, 600×500 and 1200×630, targeting by country with include and exclude lists and by mobile, desktop or tablet, and the for-advertisers page adds “wallet activity and token holdings” and wallet-level conversion reporting. The homepage, read today, claims more than a billion monthly ad requests, 2,500+ campaigns run, 20 million wallets reached, 195 countries, 200+ publishing partners and “3.2x better than competition”, and its comparison page names the partners: Phantom, Rainbow and MetaMask among wallets, Zapper and DeBank among DeFi dashboards, CoinGecko, DEXTools and CoinMarketCap among media, Etherscan and Solscan among explorers. One default to know before pasting the tag: the SDK detects wallets automatically, and the docs show the opt-out as a disableWalletDetection flag the publisher has to set. The mechanism is the connection-based model from our wallet-level targeting guide, and its natural limit is reach.

Put the two lists side by side and four names appear on both: CoinGecko, DEXTools, Etherscan and Solscan sit on HypeLab’s page as “premium placements that Coinzilla does not offer” and on Coinzilla’s publisher page as publishers. Coinzilla’s Gamdom case study goes further and attributes 42.84% of that campaign’s impressions to dextools.io and 7.23% to etherscan.io. Both are vendor pages and neither publishes a verifiable list, but the one thing the two sites agree on is that the big explorers and trackers sell through both networks, so the overlap in your own campaign may be larger than either marketing page implies.

Getting in: $100 and a form, €100 and a passport

HypeLab’s terms are unambiguous: “Advertisers have to pay the Company, in advance, a minimum amount of 100 USD” (clause 7.1), spendable on any campaign type. The sign-up page at app.hypelab.com is a plain form today, the advertiser FAQ accepts credit card, crypto and bank wire, the blog narrows crypto to USDC, USDT, BTC and ETH, and a campaign “can be live in as little as 10 minutes”. The number wobbles everywhere outside the contract. The benchmarks post says “a $500 minimum budget”, the network roundup says “no minimum budget. You can start with $500” and dangles a $100 credit, and the HypeLab vs Coinzilla page manages both at once: its table says “None ($10 to start)” and its text, four paragraphs lower, says “a $500 minimum budget”. The contract says 100 USD. KYC is defined in the terms and never invoked; no provider, trigger or document list is named.

Coinzilla’s door is also a public form, with a choice of advertiser or publisher account on the first screen, and then an identity check. The terms require “real personal information (first and last name, email address, country of residence, and full address)” before any payment, route individuals through iDenfy and companies through their incorporation documents, and the FAQ adds that “multiple accounts are not allowed”. Then the money: “a minimum amount of EUR 100” paid in advance, and, from the homepage FAQ, “a minimum daily budget of EUR 50 per campaign”. The rails are wire, “typically processed by your bank in 1–4 business days”, crypto through CoinGate “generally completed within 24 hours” in BTC, ETH, DOGE, BNB, ADA, TRX, XLM and others, and debit or credit card through Stripe, processed instantly, since January 2025 according to the blog. One rail has gone: Coinzilla’s own post on the EU’s MiCA rules says “USDT is no longer accepted as a payment method via CoinGate”, although the terms still list USDT among the deposit coins. A campaign goes live “within 1 business day”, or up to 48 hours at weekends and holidays. Our KYC comparison sets that process beside every other network’s.

So the two floors are a hundred dollars and a hundred euros, and only one of them is on HypeLab’s comparison page. Its table gives Coinzilla “Custom pricing (contact sales)” and a minimum budget that is “Not publicly disclosed”, its text repeats that “Minimum budgets are not publicly disclosed, and pricing varies based on negotiation”, and the roundup on the same blog reserves Coinzilla for advertisers with “$10,000+ monthly budget for custom pricing negotiations”. Coinzilla’s homepage answers the question “What Budget Do I Need to Start with Coinzilla?” with EUR 100 and EUR 50 a day, in a FAQ, in public. The payment-methods row on HypeLab’s table, “BTC, ETH, USDT, wire”, omits the card and includes the one coin Coinzilla says it stopped taking. The daily floors of both networks sit beside the rest of the field in our minimum budgets guide.

What a thousand impressions cost, by each network’s own pages

Coinzilla is the rare network that prints its CPM. The advertiser FAQ answers “What’s the difference between brand awareness and premium traffic?” with “the brand awareness traffic having a CPM of €0.2 CPM Premium one of €3”, and the terms say the rest is an auction, “Users are free to choose the bid that they want to pay”. Its Bitget case study reports an average CPM of €2.30 across premium and brand-awareness campaigns, “around 61% lower than the €5.87 industry average in finance”, a vendor figure on a vendor page but a figure all the same. The publisher-facing blog tells site owners to expect display and native “from ~€6 CPM” and pop-unders at €1–3, which is one of those gaps between what the advertiser FAQ promises to pay and what the publisher blog promises to earn that every network carries somewhere.

HypeLab publishes ranges rather than a rate: $3 to $15 CPM for standard inventory and $20 to $40 for wallet-targeted premium placements in its benchmarks post, and “approximately $2.50” from “internal campaign averages” in its budget calculator and on its comparison page. The same benchmarks post says that “platforms like Coinzilla, Bitmedia, and Cointraffic charge $5 to $20 CPM, with monthly budgets typically ranging between $10,000 and $30,000”, and the calculator models Coinzilla at $5.00, twice HypeLab’s own figure, with a footnote attributing a “published range: €3–10 for premium sites, €0.20+ for remnant” to the Coinzilla blog. We did not find a €3–10 range anywhere on Coinzilla’s site. The FAQ says €3, the publisher blog says from about €6, the case study says €2.30. The roundup adds a “same advertiser, same creative” test, Coinzilla at 0.14% click-through and 0.5% conversion against HypeLab at 0.15% and 2%, and a “typical CPA” for Coinzilla of “$75–150” based on “industry data”; the advertiser is unnamed and the data unsourced. Where every network’s published prices land against each other, floor against floor, is in our CPM and CPC rates comparison.

What the contracts do with money you do not spend

Both contracts keep the deposit, and the difference is the clock and the court. HypeLab’s clause 7.2 is in capitals: “ALL AMOUNTS PAID BY ADVERTISING AGENTS AND REFLECTED IN USERS’ ACCOUNTS ARE NON-REFUNDABLE.” Clause 7.3 adds that accounts inactive for twelve consecutive months are deactivated and unused funds forfeited. The rest is mild: a user may terminate on 14 days’ notice, the company promises 15 days’ public notice before amending the terms, the limitation-of-liability section disclaims only device compatibility and sets no dollar cap, and disputes go to the state or federal courts of Delaware. The document carries no version number or date.

Coinzilla’s refund policy is the same sentence in the same capitals, and then it keeps going. An account “inactive for one year” is “permanently deleted, with no way of retrieving it or the paid and unused amounts”, after warnings at seven days, 48 hours and 24 hours before the deadline. A balance can be refunded only after the account has passed verification, only once a company representative has opened an account and completed KYC, and “only by bank transfer”; if the advertiser terminates, invoiced campaigns are not refundable under paragraph 7.13. The single exception runs the other way: Coinzilla may end the agreement on “a 24h notification sent via email”, and in that case the advertiser gets back “all the amounts paid in advance and not used”, provided the termination is not the user’s fault. An “IMPORTANT NOTE” reminds both sides that account balances “have a notional value, calculated and administered at our discretion”. The counterparty is Sevio Digital Limited, company number 729804, of Harcourt Street, Dublin, under Irish law and the Irish courts, on terms labelled version 1.1 of 10 July 2023. Our refund policies comparison sets both beside the networks that do give something back.

Two contracts, one template

Reading the two documents in one sitting, the echo is hard to miss, so we counted it. Of the 65 sentences of eight words or more in HypeLab’s terms, 22 appear word for word in Coinzilla’s, a document roughly six times longer. The KYC definition is identical. So is the sentence that makes an account the condition of using the services, the capitalised refund line, the governing-law sentence with Delaware written in where Coinzilla has Ireland, and the minimum-deposit clause: Coinzilla’s “Advertisers have to pay to the Company, in advance, a minimum amount of EUR 100. The amounts paid may be spent on any campaign type offered by the Company” becomes HypeLab’s with 100 USD and one preposition fewer. HypeLab’s publisher-eligibility clause even describes the company as “a finance & crypto advertising network”, Coinzilla’s phrase for itself. Coinzilla’s version is dated; HypeLab’s is not; we draw no conclusion about which way the text travelled, and a shared template is not a mark against either product. It does mean that on the questions an advertiser actually asks, pay in advance, nothing back, idle money gone, the two networks agree almost to the letter, and differ in the details that the template left blank: twelve months with no warning at HypeLab against a year with three warnings at Coinzilla, Delaware against Dublin, and a named identity-check provider against none. Our terms red-flags guide explains why those blanks are where the risk lives.

The publisher side

For a wallet, an explorer or a DeFi front end, HypeLab’s offer is the cleanest in the niche and it is in writing. Clause 8.2: publishers are paid monthly, up to 30 days after services are rendered, once the balance meets 50 USD. The publisher FAQ chooses the rail, “USDC or USDT stablecoin payments directly to your wallet, or traditional bank/wire transfers”, on Net-30 with “no platform fees or hidden charges”, quotes eCPMs that “typically range from $1.50 to $5+”, says most integrations are live within a day, and lets publishers block advertisers, categories and formats. Two limits sit beside that: clause 6.1 reserves the right to accept only cryptocurrency and finance-related websites, and the revenue share is published nowhere.

Coinzilla’s publisher terms are longer and stricter. Only crypto-related sites are accepted, each one is reviewed by hand, and the traffic threshold is not published anywhere; the newest Trustpilot review, a one-star from 18 October 2026, says the figure given in support was 5,000 visitors a month, to be proved through Google Analytics, and that the support chat went unanswered for almost a week. The payout floor is €50, weekly or monthly by the publisher’s choice, processed “in 1–2 business days, but it may take up to a week”. The publisher page promises withdrawals “with no costs via BTC, ETH, USDT (ERC20), or Bank Wire (SEPA/SWIFT)”, and the FAQ repeats “no withdrawal fees”; the terms say all payments are made in EUR, crypto is converted at Kraken’s rate on the day through a third-party processor, and “the Company will not cover the fees and commissions related to any transaction (including conversion costs)”, nor the receiving bank’s. USDT is still on the publisher page and in the terms although the MiCA post ended USDT payouts in 2025. Placement rules: no more than three banners at once including header and sticky, one banner size per page, above the fold, no pop-ups or pop-unders on the publisher’s own site, no incentivised clicks, Google Analytics access on request, only viewable impressions counted, and a year of inactivity ends the account with its balance. It is the most prescriptive page in our publisher requirements comparison, and the one that fixes nothing in the place that matters, the entry threshold. Our publisher ranking weighs both against the rest.

HypeLab’s own comparison page, checked against Coinzilla’s documents

On 2 March 2026 HypeLab’s founder, Joe Kim, published “HypeLab vs Coinzilla (2026): Pricing, Targeting, and Performance Compared”, one of a dozen such pages covering Bitmedia, Cointraffic, A-ADS, Blockchain-Ads and the mainstream platforms. We did this exercise on its Bitmedia page in our HypeLab vs Bitmedia head-to-head; the Coinzilla page fares worse. Its pricing row, “custom pricing (contact sales)” and a minimum “not publicly disclosed”, is answered by Coinzilla’s homepage FAQ, EUR 100 and EUR 50 a day, and by the advertiser FAQ’s €0.2 and €3. Its payment row, “BTC, ETH, USDT, wire”, omits the Stripe card deposits Coinzilla announced in January 2025 and lists the stablecoin Coinzilla says CoinGate no longer accepts. Its publisher count, “100+ crypto sites”, is a twentieth of what the About page it is describing claims, “over 2,000 major websites and mobile apps”. Its list of “premium placements that Coinzilla does not offer” names CoinGecko, DEXTools, CoinMarketCap, Etherscan and Solscan, four of which are on Coinzilla’s publisher page and the fifth of which, by Coinzilla’s blog, has carried its placements in-app since July. And its statement that “Coinzilla does not publish detailed performance case studies with specific metrics” is answered by ten case studies on Coinzilla’s blog: Bitget at 75M+ impressions, click-through rates of 0.20–0.30% on its listing campaigns and a €2.30 CPM; Stake at 45M+ and 0.33%; Solidus Ai Tech at 310,000+ clicks and 0.37%; Jackbit at 14.4 million impressions and “608 new user registrations with a 12% conversion rate”, a rate the study’s own figures, 608 sign-ups from “over 1 million new visitors”, do not reproduce. Vendor numbers, every one, exactly like HypeLab’s MetaMask, CoW Protocol and Stellar studies, which is the point: both networks publish them.

Some of the page holds. Coinzilla’s targeting is “contextual + geo + device”, and nothing on its site mentions wallets; its retargeting is pixel-based. Its fraud filtering is not described anywhere we read, so “not publicly documented” is fair. Self-serve and managed service exist at both, as the table says. Where the page overreaches again is in its FAQ: “HypeLab is the only major crypto ad network with wallet-aware targeting”, which Bitmedia, with a wallet-targeting product of its own, and Blockchain-Ads, built on a wallet graph, would both dispute, as our targeting guide sets out. And the page is inconsistent with HypeLab about HypeLab, “$10 to start” in the table, “$500” in the text, 100 USD in the contract. None of this makes HypeLab a worse network. It makes its comparison pages marketing, which is what they are, and it is the reason this page exists. Its Blockchain-Ads page gets the same reading in our HypeLab vs Blockchain-Ads head-to-head.

Trustpilot: 3.0 across 105, and a profile that is not there

Coinzilla’s Trustpilot profile shows 3.0 out of 5, labelled “Average”, across 105 reviews on 3 November 2026: 90 five-star, 4 four-star and 11 one-star, only four of them in the last twelve months, with Coinzilla replying to a third of the negative ones. The score is lower than the distribution suggests because Trustpilot’s score gives more weight to recent reviews, and the recent ones split between advertisers praising their account managers and publishers refused or left unanswered, the 18 October review about the unpublished 5,000-visitor rule being the newest. The older one-stars cluster on the same two themes as before, publisher rejections and KYC repeated to release earnings. HypeLab has no Trustpilot profile; the address returns the not-found screen it did when we reviewed the network, we found no G2 entry, no substantive forum thread and no publisher payment dispute. Two different kinds of blank: Coinzilla’s record is thin and mostly old, HypeLab’s does not exist, and both companies’ performance claims are their own. Treat them as a brief for your own measurement, not as evidence.

Side by side

	HypeLab	Coinzilla
Company	Hype Network, Inc., Delaware law and courts; terms undated	Sevio Digital Limited, Dublin, no. 729804, Irish law and courts; terms v1.1, 10 July 2023
Where ads run	Inside wallets, explorers, DeFi apps and crypto media via SDK; 200+ publishers claimed	Crypto news, trackers and explorers, plus the CoinMarketCap app; “over 2,000” sites and apps claimed
Formats	Banner and native, image and video; web SDK, WordPress plugin, Android, React Native	Classic banners in six sizes, header, sticky, native, pop-under; HTML5 accepted
Targeting	Country include/exclude, device, wallet activity, token holdings	Country, region, device, website and ad zone; managed pixel retargeting
Sign up today?	Yes, public form at app.hypelab.com	Yes, public form at app.coinzilla.com, then KYC
Advertiser minimum	100 USD in the terms (clause 7.1); blog says $500; comparison table says $10	EUR 100 in advance (terms and homepage FAQ)
Daily minimum	None published	EUR 50 per campaign
Payment methods	Card, crypto (USDC, USDT, BTC, ETH per the blog), bank wire	Card via Stripe, wire, crypto via CoinGate (USDT dropped)
KYC	Defined, never invoked	iDenfy for individuals, company documents for entities, before funds move
Published CPM	$3–$15 standard, $20–$40 wallet-targeted; ~$2.50 in its calculator	€0.2 brand awareness, €3 premium (FAQ); €2.30 average in the Bitget study
Time to live	“As little as 10 minutes”	Within 1 business day; up to 48 hours at weekends
Refunds	None (clause 7.2)	None, unless Coinzilla terminates on 24 hours’ notice through no fault of yours
Idle balance	Forfeited after 12 months (clause 7.3)	Account and balance deleted after 1 year, with warnings at 7 days, 48 h and 24 h
Liability cap	None stated beyond device compatibility	None stated; balances “have a notional value, calculated and administered at our discretion”
Publisher payout	USDC, USDT or bank wire, Net-30, no platform fees	Weekly or monthly in BTC, ETH or wire (USDT still listed), 1–2 business days; conversion and bank fees not covered
Publisher threshold	50 USD	€50 payout floor; traffic threshold unpublished
Publisher conditions	Crypto and finance sites only; wallet detection on by default	Crypto sites only, manual review, max 3 banners of different sizes, above the fold, no pop-unders on site
PR marketplace	No	Yes: packages €1,999–€9,999, per-site prices listed
Trustpilot	No profile	3.0/5, 105 reviews, 4 in the last 12 months
adbench rating	7/10	9/10

Which door for which campaign

Take Coinzilla when the brief is reach: a listing, a launch, an exchange promotion that needs to be seen on the trackers and the front pages, a press release beside the banners, a card to pay with and a published price to budget against. Take HypeLab when the brief is a conversion among people who already hold a wallet, when native or in-app units matter more than a leaderboard, when wallet-level attribution is the report you will be judged on, or when you are a dApp publisher who wants a published floor and a stablecoin rail with no fee. Take both, in sequence, for a token launch with a real budget: Coinzilla first for awareness at €0.2 to €3 a thousand, HypeLab second to convert the wallets the first wave warmed up, and compare the explorer inventory in each dashboard, because by both companies’ own lists some of it is the same inventory. Coinzilla’s minimum makes the test cheap; HypeLab’s makes it cheaper; neither gives the deposit back, so size the first one to be spent.

The bottom line

Different inventory, nearly the same contract, and one side arguing with the other’s public pages. Coinzilla wins on every line a buyer can check from outside: a published minimum and daily floor, two published CPMs, a card rail, a marketplace with prices on it, ten case studies, an identity check that at least names its provider, and a decade of reviews, thin and ageing as they are. HypeLab wins where Coinzilla does not compete at all: inside the wallet, on wallet-level reporting, on the best publisher terms in the niche, and on a contract that is shorter and milder than the one it shares a template with. Its comparison page is the one thing we would ask it to fix, because an advertiser who believes it will budget $10,000 a month and a sales call for a network that takes €100 and a card. Both verdicts, 9/10 and 7/10, stand after today’s re-read, and so does the order.

HypeLab vs Coinzilla FAQ

Is HypeLab better than Coinzilla for crypto advertising?

For reach, awareness and anything that needs a press release, Coinzilla: more inventory by its own count, published CPMs of €0.2 and €3, card payments and a marketplace. For conversion campaigns aimed at people with a wallet connected, HypeLab: SDK placements inside wallets, explorers and DeFi apps, wallet-level attribution and a 100 USD floor. We rate Coinzilla 9/10 and HypeLab 7/10, and many launches use both in sequence.

What is the minimum budget at HypeLab vs Coinzilla?

HypeLab’s terms require 100 USD paid in advance, although its blog says $500 and its own comparison table says $10. Coinzilla’s terms and homepage FAQ require EUR 100 in advance plus a EUR 50 daily budget per campaign. HypeLab’s page describing Coinzilla’s minimum as “not publicly disclosed” is wrong; it is on Coinzilla’s homepage.

How do you pay HypeLab and Coinzilla?

HypeLab accepts credit card, crypto and bank wire; its blog names USDC, USDT, BTC and ETH. Coinzilla accepts debit and credit cards through Stripe since January 2025, bank wire in one to four business days, and crypto through CoinGate in BTC, ETH, DOGE, BNB, ADA, TRX, XLM and others; USDT is no longer accepted through CoinGate under MiCA, although Coinzilla’s terms still list it.

Do HypeLab and Coinzilla refund unused balances?

No. Both declare all deposits non-refundable in the same capitalised sentence. HypeLab forfeits unused funds after twelve consecutive months of inactivity. Coinzilla deletes an account and its balance after a year of inactivity, with warnings at seven days, 48 hours and 24 hours, and refunds an unused balance only if Coinzilla itself terminates the agreement for reasons not attributable to you, by bank transfer and after KYC.

How do HypeLab and Coinzilla pay publishers?

HypeLab pays monthly on Net-30 in USDC or USDT to a wallet or by bank wire, from a 50 USD threshold, with no platform fees, and quotes eCPMs of $1.50 to $5+. Coinzilla pays weekly or monthly from €50 in BTC, ETH or bank wire, processed in one to two business days, with crypto converted at Kraken’s rate and conversion and bank fees borne by the publisher; it accepts crypto sites only, reviews each by hand and does not publish its traffic threshold.

Does Coinzilla have wallet targeting like HypeLab?

No. Coinzilla targets by country, region, device, website and ad zone, and its retargeting product works from custom events on your own site; nothing on its pages mentions wallets. HypeLab targets by wallet activity and token holdings through an SDK inside the host app. HypeLab is not the only network with wallet targeting, though: Bitmedia and Blockchain-Ads sell their own versions, as our wallet-level targeting guide explains.

Reviewed in full

• Coinzilla 9/10

  The default choice in crypto advertising — quietly displacing older rivals.

• HypeLab 7/10

  Ads where the wallets already are — the most engineering-dense young network in the niche.

• Bitmedia 6.5/10

  The Web3 ad veteran with deep targeting — and a thinning footprint on premium crypto media.

• Blockchain-Ads 4.5/10

  The biggest claims in crypto advertising — behind a $10,000 door and a 2.6-star record.

• Cointraffic 7.5/10

  Premium crypto inventory and the friendliest payouts in the niche — three doors in, from €500 marketplace to €3,000 managed.

• A-ADS 7/10

  The 2011 original — still anonymous, still cookie-less, still paying in BTC every day.

Sources

The figures above come from these pages, published by the companies themselves unless noted. "Checked" is the date we last read each page.

1. HypeLab terms (7.1 100 USD advance minimum; 7.2 non-refundable; 7.3 funds forfeited after 12 idle months; 8.2 publisher threshold 50 USD, monthly; 6.1 crypto and finance sites only; 16.1 Delaware law; undated) checked 20 Oct 2026
2. HypeLab homepage (1B+ monthly ad requests, 2,500+ campaigns, 20M+ wallets, 195 countries, 200+ publishing partners, 3.2x claim) checked 3 Nov 2026
3. HypeLab advertiser page and FAQ (card, crypto and bank wire; banner and native in 1456×180, 640×100, 640×200, 600×500, 1200×630; launch in as little as 10 minutes; wallet activity and token holdings targeting) checked 20 Oct 2026
4. HypeLab publisher FAQ (USDC/USDT or bank wire on Net-30, no platform fees, eCPM $1.50–$5+, SDK live within a day, mobile SDK and React Native) checked 20 Oct 2026
5. HypeLab vs Coinzilla page by Joe Kim, 2 March 2026 (Coinzilla “custom pricing”, minimum “not publicly disclosed”, “BTC, ETH, USDT, wire”, “100+ crypto sites”, placements “Coinzilla does not offer”; HypeLab “None ($10 to start)” and “$500 minimum budget”) checked 20 Oct 2026
6. HypeLab budget calculator (HypeLab ~$2.50 from internal averages; Coinzilla $5.00 citing a “€3–10” Coinzilla blog range; Bitmedia $3.00) checked 20 Oct 2026
7. HypeLab benchmarks post ($3–$15 standard CPM, $20–$40 wallet-targeted; “$500 minimum budget”; “Coinzilla, Bitmedia, and Cointraffic charge $5 to $20 CPM”) checked 20 Oct 2026
8. HypeLab network roundup (Coinzilla “100+ crypto websites”, “custom pricing”, “$10,000+ monthly budget”, CPA “$75-150”, same-advertiser CTR/conversion test; “no minimum budget. You can start with $500”) checked 20 Oct 2026
9. HypeLab developer docs (JavaScript SDK for React and Vue, banner and native, WordPress plugin, Android quickstart; wallet detection on by default, disableWalletDetection opt-out) checked 20 Oct 2026
10. HypeLab public sign-up form (first and last name, email, Telegram, password) checked 20 Oct 2026
11. Coinzilla terms v1.1 of 10 July 2023 (Sevio Digital Limited, Dublin, no. 729804, Irish law; EUR 100 in advance; non-refundable; one-year inactivity deletion with 7-day, 48 h and 24 h warnings; 24 h termination with refund of unused funds; refund by bank transfer after KYC; iDenfy; EUR 50 publisher minimum, weekly or monthly, paid in EUR, conversion fees not covered; max 3 banners, one size per page; notional value note) checked 3 Nov 2026
12. Coinzilla homepage FAQ (EUR 100 deposit, EUR 50 minimum daily budget per campaign; wire 1–4 business days; CoinGate crypto within 24 hours in BTC, ETH, DOGE, BNB, ADA, TRX, XLM; 50,000+ campaigns; 1B+ impressions and 1.8M+ clicks; “Chosen by over 80% of crypto advertisers”) checked 20 Oct 2026
13. Coinzilla advertiser FAQ (brand-awareness CPM €0.2, premium €3; country or device targeting; live within 1 business day, up to 48 hours at weekends) checked 3 Nov 2026
14. Coinzilla publisher FAQ (crypto sites only; €50 minimum withdrawal; no withdrawal fees; Kraken conversion rate; CPM model; 1–2 business days, up to a week; viewable impressions only) checked 3 Nov 2026
15. Coinzilla general FAQ (“multiple accounts are not allowed”) checked 20 Oct 2026
16. Coinzilla About page (“over 2,000 major websites and mobile apps”; 50,000 campaigns for 15,000+ advertisers since 2016) checked 20 Oct 2026
17. Coinzilla publisher page (logo wall incl. coingecko.com, dextools.io, dexscreener.com, etherscan.io, solscan.io; withdrawals “with no costs via BTC, ETH, USDT (ERC20), or Bank Wire”; weekly or monthly payments) checked 3 Nov 2026
18. Coinzilla ad formats (classic banners 300×250, 728×90, 160×600, 320×100, 300×600, 320×50; header, sticky, native, pop-under; CPM model) checked 20 Oct 2026
19. Coinzilla retargeting page (custom events, managed setup, “up to 70%” claim, “reach beyond crypto sites”) checked 20 Oct 2026
20. Coinzilla Web3 advertising page (20,000+ campaigns, 1+ billion impressions, geo and device targeting, website and ad-zone selection) checked 20 Oct 2026
21. Coinzilla marketplace packages (€1,999, €4,999, €9,999 PR and KOL tiers; visibility bundle from €2,999) checked 20 Oct 2026
22. Coinzilla blog, January 2025 (debit and credit card deposits via Stripe, instant, minimum EUR 100) checked 20 Oct 2026
23. Coinzilla blog on MiCA (USDT no longer accepted via CoinGate for advertisers; USDT payouts ended) checked 20 Oct 2026
24. Coinzilla blog, July 2026 (placements inside the CoinMarketCap app) checked 20 Oct 2026
25. Coinzilla publisher blog (display and native “from ~€6 CPM”, pop-under €1–3) checked 20 Oct 2026
26. Coinzilla case-studies index (ten studies) checked 20 Oct 2026
27. Coinzilla Bitget case study (75M+ impressions, 0.20–0.30% CTR on listing campaigns, €2.30 average CPM) checked 20 Oct 2026
28. Coinzilla Gamdom case study (49.5M impressions; dextools.io 42.84% and etherscan.io 7.23% of impressions) checked 20 Oct 2026
29. Coinzilla Stake case study (45M+ impressions, 0.33% CTR) checked 20 Oct 2026
30. Coinzilla Solidus Ai Tech case study (310,000+ clicks, 0.37% CTR) checked 20 Oct 2026
31. Coinzilla Jackbit case study (14.4M impressions, 1M+ visitors, 608 registrations, “12% conversion rate”) checked 20 Oct 2026
32. Coinzilla public sign-up (advertiser or publisher account) checked 20 Oct 2026
33. Trustpilot profile for coinzilla.com (3.0/5, 105 reviews: 11 one-star, 4 four-star, 90 five-star; 4 in the last 12 months; replied to 33% of negative reviews; newest review 18 October 2026; score and count unchanged on 3 November 2026) checked 3 Nov 2026
34. Trustpilot address for hypelab.com (no profile) checked 20 Oct 2026

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