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Author · 96 posts

Author: Andrew L.

A decade buying media across crypto and fintech. I read the terms of service so you don’t have to.

I’m Andrew, and I’ve spent the last decade on the buying side of ad tech — running performance campaigns for crypto, fintech, and consumer products, with years of budgets routed through the ad networks and platforms this site covers. I’ve been the person the sales deck is aimed at, the person who signs the insertion order, and the person who has to explain afterwards where the money actually went. That seat teaches you exactly which questions a network hopes you won’t ask.

adbench exists because clear, honest analysis of this industry is harder to find than it should be. A lot of what gets published about ad networks and ad-tech services is marketing wearing a journalist’s jacket. I wanted a place that simply tells you what is working, what is not, and why — network reviews, reads on the market, and insight from inside it — written by someone who has had to make these calls with real budgets on the line.

The method is simple and non-negotiable. Every damaging claim is verified at the primary source before it goes live: terms of service read end to end, company registries pulled, review scores and prices re-checked the day of writing — and when a number cannot be verified, we say so instead of repeating it. No network pays for placement here, no affiliate link sits behind a rating, and a review changes when the facts do. If that is useful to you, you are in the right place.

October 3, 2026
PR & Agencies

Web3 marketing agencies 2026: what they charge and what they verifiably deliver

Only 13 of 38 crypto marketing agencies publish a price; the two top scorers publish none, NinjaPromo cut its rate card 20–25% in a week, and one agency in seven offers a refund window.

25 min
October 3, 2026
Affiliate Programs

BlockBet affiliate program review: 10% of house edge in USDC, and a partner portal that has vanished

BlockBet pays 10/3/2/1% of theoretical house edge in USDC. We read the account terms, KYC policy, licence register and the archived partner contract.

16 min
October 3, 2026
Programmatic

A-ADS vs Coinzilla: Anonymous Reach or Vetted Premium Inventory

A-ADS and Coinzilla compared on 3 October 2026 from their own terms, help centres and statistics pages: deposits, KYC, refunds and fees, formats, publisher payouts and Trustpilot. Coinzilla 9/10, A-ADS 7/10.

18 min
October 2, 2026
Affiliate Programs

Ostium affiliate program review: 50 bps builder fees, paid on-chain, and the July exploit

Ostium pays builders 0–50 bps of opening notional in USDC, inside the trade. Referral links earn points only. US, UK, EU barred. Verified on-chain. 6.5/10.

18 min
October 2, 2026
Industry

Can you advertise crypto on Meta, X, TikTok and Reddit in 2026? The four policies, read line by line

Yes, if you already hold a licence and the paperwork to prove it. Meta, X, TikTok and Reddit each gate crypto ads differently, and all four ban token sales.

21 min
October 1, 2026
Affiliate Programs

Axiom affiliate program review: 30% of net fees, but unclaimed rewards are “not guaranteed”

Axiom pays 30% of its net fee on direct referrals, 3% and 2% deeper. We read the referral guide, the seven-tier fee ladder and the 26 February 2026 terms.

15 min
October 1, 2026
PR & Agencies

ICODA review: real case studies, no price list, and two services the platforms ban

ICODA review 2026: nine years of case studies and a 5.0 Clutch score, but no published prices, no client terms, a reputation service that writes and posts reviews, and a cloaked Google Ads case. Our score is 4.5/10.

21 min
October 1, 2026
Affiliate Programs

Ourbit affiliate program review: 50% of trading fees, nothing on spot, and an FCA warning

Ourbit pays 50% of referred trading fees, but spot is free, so only futures earn. We read the contract, the FAQ, the FCA warning and the Arkansas order.

16 min
October 1, 2026
Industry

Minimum daily budgets at crypto ad networks, compared

Five of fourteen crypto ad networks publish a daily floor, from €50 per campaign at Coinzilla to $360 per campaign at Blockchain-Ads. The deposit is not the month: the thirty-day arithmetic, read from their own pages.

11 min
September 30, 2026
Affiliate Programs

Lighter affiliate program review: builders set their own fee up to 10 bps, referrers get 10–30% of a 0.028% one

Lighter lets a builder charge up to 10 bps on routed perpetual trades and pays referrers 10–30% of gross fees. We read the caps, payouts and terms.

17 min