ICODA review: real case studies, no price list, and two services the platforms ban

ICODA is the agency on our list with the longest menu and the shortest price list. Its site offers more than thirty services across crypto, iGaming and “AI SEO”, an archive of 71 case studies, a Clutch profile rated 5.0 from 31 reviews and a Trustpilot page at 4.5 from 19, and not one price: the “Pricing” menu item opens a seven-step form that asks for your budget band. The company behind it is named only as Global Digital Consulting LLC, with an apartment in Wrocław and an apartment in Bellevue, Washington as its addresses, after earlier footers that listed Moscow, Minsk and Baar. Two of its pages matter more than the rest. One sells “Reviews Creation” and reports “4K+ positive reviews published”; the other describes a “cloaked Google Ads campaign” for a casino, a practice Google calls egregious and punishes with a permanent ban. Our score is 4.5/10, and the reasoning is in the verdict.

Who is behind ICODA

The privacy policy and terms on every page say the site is “operated by Global Digital Consulting LLC”, and they have said so since at least June 2021. No state of formation, company number or registered office appears anywhere on icoda.io. The Washington register lists no Global Digital Consulting LLC, and the companies of that name we found elsewhere, an active one in Pennsylvania on Huntingdon Pike, an active one in New Mexico filed through a registered-agent firm, a dissolved one in Texas and an inactive one in California, do not use an ICODA address. So the public record does not tell you which company, in which country, you would be paying. Ask before you wire anything.

The footer today gives two addresses: “Poland, Wrocław, 50-202, Księcia Witolda Street, No. 49, Apt. 15” and “United States, Bellevue, WA, 98004-6424, 35 112th Ave NE, Apt 420”. The Wrocław address, down to “lok. 15”, is also the one on the Trustpilot profile, with a Polish phone number. The archive shows how recent both are. In June 2021 the footer listed “Presnenskaya naberezhnaya, 8” in Moscow and “Yakubova St, 82” in Minsk. In May 2022 it listed no street address at all. In mid-2024 it read “Lindenstrasse 4, CH-6340 Baar, Switzerland”, under a “Group of Companies” made of icoda, bc-team and a third blockchain brand. In June 2025 Wrocław stood alone; Bellevue was added this year, and the August 2026 press release about a Semrush partnership is datelined Bellevue. None of this is hidden, but “since 2017” covers at least four countries of residence.

The About page names four people: Vlad Pivnev, CEO; Artem Voinov, CBDO; Anastasia Shalepina, Head of Growth; Artyom Abbasov, CMO; “and 25+ more specialists”. Press releases quote the CEO as Vladislav Pivnev. LinkedIn counts 35 employees under a Wrocław headquarters, Clutch says 10 to 49, and the blog credits 21 authors. The footer’s “Group of Companies” links a blockchain development shop, bc.team, whose own team page lists “Vlad, Founder” and “Ruslan, CCO” and advertises “our Eastern European location”, and stive.ai, an “AI Visibility” brand with the same two addresses. Keep bc.team in mind for the Clutch section.

The site cannot settle how old it is. The copyright line starts at 2017, Clutch and LinkedIn say founded 2017, and the About page says “9 years helping projects grow”, which agrees. The PR page claims “14+ years running crypto communications”, which would start in 2012, the case-study index says “For more than 14 years we’ve been helping our clients”, the partners page lists a “14yr operating tenure”, and the homepage and brand-protection pages say “17+ years in marketing” and “17+ years in search”. Client counts move too: “650+ satisfied clients” on the homepage and About page, “60+ leaders trust us” beside it, and “500+ satisfied clients” and “40+ industry leaders” in the company bio on a directory. The 2019 homepage sold “Personalized digital solutions for crypto businesses”; by 2021 it promised “guaranteed leads for crypto companies”. The counters have grown faster than the company.

What they sell

The menu splits into three lines. Crypto: token sale, DeFi promotion, paid traffic, PR, social media, YouTube, X and Reddit influencers, go-to-market strategy, SEO, and a four-page reputation block covering online, search-engine and community reputation management plus brand protection. iGaming: marketing, casino SEO, casino design, casino PR, influencers, PPC and strategy. AI: “ChatGPT SEO”, “Gemini SEO”, “AI Overviews SEO”, “Perplexity SEO” and AI influencer marketing. Press releases this year add a free AI visibility checker, a creator programme, and membership of partner programmes at Semrush and Anthropic; a search of Anthropic’s public partner directory for ICODA on 1 October returned no listing, so treat the May release as the agency’s own claim.

The PR page lists four packages: Press Release Starter, News Blast with “5+ placements plus reprints”, “AI Visibility Dominance” marked “Most Popular”, and Tier-1 Coverage with “Placements in Bitcoin.com, Decrypt, BeInCrypto and peers” and “High-DR backlinks from every placement”. It claims “500+ publishers in our distribution network”, “40+ tier-1 crypto outlets with direct contacts” and the ability to “Secure placements in Forbes, Bloomberg, Cointelegraph, and 200+ media outlets”. The partners page is more candid about what the Cointelegraph relationship is: “Sponsored articles, sponsored podcasts, and live event coverage.” That is paid placement, the same product a wire like Chainwire or Coinzilla’s marketplace sells at list price, with the agency’s margin on top. The About page’s “8,000+ placements” and “2,000+ vetted creators” are the agency’s own counts.

The paid-ads blurb on the homepage says “We run compliant campaigns across the major platforms plus crypto-native networks like Coinzilla and Bitmedia”, the two networks we rate highest. The traffic page’s own pain-point copy is less kind to them, “Crypto ad networks deliver bot traffic. Google and Meta restrict crypto ads”, and its fee line is the one honest sentence about money on the site: “Our service fees are separate from media spend and vary based on the number of platforms managed.” The GUNZ case on the token-sale page lists pre-listing ads on CoinMarketCap, Cointelegraph, CoinGecko, DEXTools and BSCScan, plus Google Display and Facebook, at “56M+ impressions, 1M+ clicks”. The partners page claims “Whitelisted advertiser status for crypto-restricted geographies” on Google Ads; what Google actually permits for crypto advertisers is in our Google crypto ads guide.

The reputation pages are where the agency departs from the others on this list, and they get their own section below. The community-reputation page promises “Reddit Thread & Comment Campaigns” that “initiate discussions, comparisons, and reviews while maintaining visibility through upvotes”, “no links, just natural brand mentions that build trust without triggering moderation”, and to “secure top-ranking comment positions under relevant YouTube content”. If you have wondered who writes the glowing comment under a casino review video, this is a page that says so. For the contrast, Outset PR’s one reputation case describes asking a client’s own customers to post reviews and counts 50 of them; see our Outset PR review.

Pricing in 2026

There are no prices. The “Pricing” menu item opens a seven-step form that asks for industry, goal, regions, services, start date and contact details, and for a budget band: “Under $5,000”, “$5,000 – $15,000”, “$15,000 – $30,000”, “$30,000 – $50,000”, “$50,000 – $100,000” or “$100,000+”. The reward is “a custom campaign offer within 24 hours”. The reputation calculator has its own bands, “Under $5,000”, “$5,000 – $10,000” and “$10,000+”, and the DeFi calculator runs nine steps to the same end. The PR page says it outright: “Scope and pricing are set per project — every package is quoted individually.”

Directories fill in a little. Clutch lists “Min. project size $10,000+”, “Avg. hourly rate $25 – $49 /hr” and “Most Common Project Size $10,000 – $49,999 based on 23 reviews”; among the 30 reviews we read, 17 fall in that band, three at $50,000 to $199,999, one under $10,000, one at $1,000,000 to $9,999,999, and eight are confidential. Another directory lists a $5,000 minimum and $30 to $49 an hour. The $37 million presale case gives the only budget curve on the site: a “$7,000” testing month, then daily ad spend “boosted to $60,000 – $80,000”, with “up to a 10x ROMI”. None of that tells you the fee. In this series CryptoVirally, NinjaPromo and Crowdcreate print prices; ICODA joins Coinbound and MarketAcross in the quote-only group, at a lower hourly band than either.

Clients and case studies, checked

The case index holds 71 entries, and most clients are “under NDA”, including the $37 million presale, the cloaked casino and both reputation cases. Named clients with a case page and a result we could read: Godex (four cases), walllet.com (two cases and a Trustpilot review from the company), Coinw (two), ABCC, Infinito Wallet, BOSAGORA (a “T-Fi” case plus a Clutch review from its strategy director, the 4.0), Qube (“$200,000 presale target filled in three minutes”), Tippo (“160K+ Subscribers in 7 Days”), Vabble (a $1.1 million round with VoskCoin and KIFS Crypto videos and Investing.com and Entrepreneur articles), Starly and NewsCrypto. Testimonials with names and titles come from RootstockCollective, Tangem (an AI-visibility audit), Gunzilla, NeuroTrader AI and Ctrl PR, a PR firm. That is a better-evidenced client list than Crowdcreate’s or CryptoVirally’s, and the screenshots in the cases are of real dashboards.

The logo walls are a different matter. “Brands that chose us” on the About page and “Brands We Have Cleaned Up” on the reputation page carry Huobi Global, BingX, Filecoin, Lombard, Limitless Exchange, BC.Game, Bitcasino, Bombastic and Playbet, and none of those names appears in any case study, testimonial or review. The homepage’s “Direct access” wall of VoskCoin, Davincij15, Crypto Love, CryptoWendyO and a row of TikTok and X accounts with follower counts is a channel list, not a client list; only VoskCoin turns up in a case, for Vabble. The awards page, headed “Independent recognition … Built on verified client results, not self-reported claims”, is a set of listicle placements and certifications; one of its two “Best AI SEO Agency” badges links to a page in that outlet’s sponsored section, and the page’s “4.9★ average rating on Clutch” sits below the 5.0 that Clutch itself shows.

Third-party reviews (Clutch, Trustpilot, GoodFirms) and what they actually mean

Clutch is the agency’s strongest asset: 5.0 from 31 reviews, “Premier Verified”, with sub-scores of 5.0 for quality, 4.9 for schedule, 4.8 for cost and 4.9 for willingness to refer. We read 30 of them. Only two fall below five, a 4.0 from BOSAGORA in February 2022 and a 4.5 from a fintech growth head the same month. The shape matters more than the average. Reviews arrive in clusters: seven between January and May 2022, ten in 2023 of which seven landed between 3 and 30 August, one in all of 2024, ten in 2025, two so far in 2026. At least twelve of the thirty reviewers are themselves agencies, PR shops or media companies, Flash PR, Omni Agency, Colmena Media, IdolMe, 10MINDS, Continuum.Social, Veriton studio, Coin Gabbar and three anonymous “Advertising Company” executives in Warsaw, Serbia and Moscow among them, which makes much of the record agencies subcontracting to an agency. One review, dated 3 August 2023, is from “COO, bc.team”, the blockchain developer in ICODA’s own “Group of Companies” footer, whose founder is listed as “Vlad”. Two Clutch reviewers reappear on Trustpilot under the same names, one of them twice, and the seven-figure review comes from an investor whose photo appears on ICODA’s About page. The reviews are long, specific and consistent with real work; they are also drawn from a tight circle.

Trustpilot shows 4.5 from 19 reviews on a claimed profile: fifteen five-star, two four-star, two one-star, nine of them in the last twelve months and six marked verified. Twelve come from accounts with no other review. Every one is answered. The two one-star reviews are both rebutted. A German reviewer in March 2024 wrote “Unprofessional Team- very close to a scam … Lost high amount of money” and got, five months later, “we’re unable to locate any project or client matching the details you’ve provided”. A British reviewer in January 2025 wrote “very unreliable, full of empty promises” and got “you did not make any payments, and we did not provide any services to you. As a company, we also reserve the right to choose our clients.” The most useful review is a four-star from July 2024. An NFT founder ordered five services; Discord management “as per the contract” was not delivered, extra money was requested for an airdrop service “which wasn’t mentioned in the initial agreement”, the work “took 2.5 months instead of the agreed 1 month”, and then: “A few days after the review was published, the company’s CEO contacted me and apologized. Compensation was then paid.” That is the only account of how a dispute with ICODA ends, and it ends better than most in this series.

The site’s own badges lag. The About page shows a Trustpilot widget reading “4.4/5, 12 Reviews” against the live 4.5 from 19, and a “Goodfirms 4.8/5 Top agency” badge, while the GoodFirms profile itself says “No reviews submitted yet” and places the headquarters in the United States. A third directory that pools Clutch, Trustpilot and five Google reviews into one score adds that “two negative reviews citing unreliability, unmet deliverables, and a disputed NFT project engagement introduce meaningful concerns”. Our reading is the same: a strong, genuine, narrow review base, with the agency’s own badges a step behind it.

The terms (contract, refunds, governing law, exclusivity)

There is nothing to read. The “Terms & Conditions” link in the footer opens a three-paragraph notice about links to other websites, a promise of “at least 30 days’ notice” for material changes, and a contact line. No payment terms, no refund or cancellation clause, no governing law, no venue, no exclusivity or non-solicitation, no liability cap. The privacy policy names the controller as Global Digital Consulting LLC and nothing else. Every other agency in this series except MarketAcross publishes at least a refund position; ICODA publishes none.

What we know about the contract comes from clients. The July 2024 Trustpilot review refers to a contract that specified Discord deliverables, to an extra charge not in “the initial agreement”, to those extra funds being “returned”, and to compensation after a complaint. The token-sale FAQ says “We guarantee campaign execution, deliverables, and strategic support … final raise amounts depend on market conditions”, which is the standard agency formula and a fair one. The Trustpilot reply that “we also reserve the right to choose our clients” tells you the agency will refuse work. Before signing, get the contracting entity’s name, country and registration number, the governing law, the refund rule for unspent media budget, and a line on who owns the ad accounts and review profiles when the retainer ends.

Reviews for sale and cloaked ads: the two pages to read before you sign

The online reputation page opens with “Create positive reviews, suppress negative content, and take full control of your brand’s online image”, counts “4K+ positive reviews published”, “20+ web3 brands protected” and a “90% success rate”, and lists “Reviews Creation” as a service. Its process steps read “4. Publish and Monitor Reviews — We post reviews and provide detailed weekly progress reports” and “5. Provide Positive Comments — We generate and distribute 100+ positive comments to strengthen your brand image”. The case study behind it, for an iGaming client, is explicit: “We build review profiles on Trustpilot and CasinoGuru from scratch”, “Write authentic, customized reviews”, “Submit reviews for client validation before publishing”, “Publish approved reviews on selected platforms”, and “Monitor moderation timelines (ranging from hours to two weeks)”. The result screenshot shows a Trustpilot profile at 4.1 from 14 reviews. A second case, for search results, reports “600+ positive, keyword-optimized reviews published” across the United States, Russia, Germany and Spain, and its screenshot shows a Trustpilot page for the brand’s name plus “fraud” pushed from position 9 to beyond 30. A Clutch reviewer from a PR agency described the engagement the same way in March 2023: “The team is responsible for creating and posting reviews and real-time internet monitoring.”

Trustpilot’s guidelines for businesses, in the version current this month, say “No fake reviews: Fake reviews are strictly prohibited and will be removed”, define them as reviews that “don’t reflect genuine service or product experience with a business”, say “Do not write or ask or encourage people to write fake reviews for your business”, and bar reviews from anyone with “a special relationship to the business”. The same ICODA page, further down, says “Invite reviews with no reward attached, as Trustpilot’s May 2025 rules require” and, under “What It Cannot Do”, “Promise a star rating by a date. Ratings come from real customers.” The page quotes the rules in one section and sells the opposite in another. For a buyer the practical risk is that Trustpilot removes the reviews and marks the profile, which leaves the brand worse off than it started.

The second page is the case study titled “How We Achieved 2K+ Conversions in a Niche Google Doesn’t Allow”, filed under “Google Ads, Cloaking”. It says: “We deliver fully managed cloaking infrastructure.” The method section lists an “Antidetect Setup: Cloaked browsers and device emulation to simulate authentic, policy-friendly user behavior”, “Split Funnels: Back-end logic to serve different experiences to reviewers and real users without detection”, “Unique IPs and domains for each campaign group to avoid footprints”, and “Compliant Ad Copy: Messaging structured to pass ad review while subtly guiding intent toward the true offer”. The numbers are “about $2,500 of spend” and “2,033 sign-ups at $1.23 each and 8,535 new users”, and the analytics screenshot matches them: google / cpc at 8,714 users and 2,033 completed sign-ups, beside google / organic at 7,097 users and 2,366 sign-ups, over 31 May to 29 June. Its FAQ explains the term for anyone unsure: “Cloaking in Google Ads means the ad review and the user see different landing pages.”

Google’s policy page is as plain. “Cloaking isn’t allowed under the circumventing systems policy”, where cloaking means “showing different content on your website to different people or to Google to try to hide things that might break Google Ads’ rules”. Violations of that policy “are considered egregious”, so “your Google Ads accounts will be suspended upon detection and without prior warning, and you will not be allowed to advertise with Google Ads again”. The partners page’s “Whitelisted advertiser status for crypto-restricted geographies” and the homepage’s “compliant campaigns” sit on the same site as a published method for getting past Google’s reviewers. If your brand, domain and payment profile are attached to such a campaign, the permanent ban is yours, not the agency’s. That, more than any review score, sets our rating.

ICODA against the desks and networks we already track

The table reuses the rows from our earlier reviews so the series stays comparable. ICODA’s row has blanks where the others have terms, and a price band borrowed from Clutch because the site gives none.

Product	What you buy	Published price	Guarantee	Refunds	Our score
ICODA (agency)	Token-sale and paid-traffic campaigns, PR packages, influencers, SEO, iGaming marketing, AI SEO, reputation management including “Reviews Creation”	None; lead forms with bands from “Under $5,000” to “$100,000+”; Clutch lists $10,000+ and $25–49/h	“We guarantee campaign execution, deliverables, and strategic support”, not results	Nothing published; one reviewer reports extra funds returned and compensation paid	4.5/10
Crowdcreate (agency)	Retainers, influencer and PR packages, investor lists and outreach, list placements	$1,199 to $19,999 a month; $30,000 to $150,000 packages; $125 an hour; $299 to $9,995 investor products	Five investor meetings in 60 days on one product; otherwise “we cannot guarantee any particular result”	“no rights to chargebacks or refunds … for any reason”	4/10
CryptoVirally (agency store)	Press releases, named-outlet placements, followers, DMs, “shilling”, influencers, billboards	€500 to €165,000 per product, 93 listed	“PR Guaranteed” on product pages; none in the terms	Only before work starts; sale and custom items “non-refundable”	5.5/10
NinjaPromo (agency)	Hours of a shared team across paid, SEO, social, PR, community	$3,200 to $9,600 a month (cut from $4,000 to $12,800 in October 2026)	None	7 days minus 5%, then “non-refundable”	6/10
MarketAcross (agency)	Earned media, advisory, SEO, event PR	None; Clutch lists $10,000+ and $150–199/h	“We guarantee results”	Nothing published	7/10
Chainwire (wire)	Release on 8 to 100+ outlets, all links nofollow	$1,399 to $10,799	Outlet count, not named outlets	No refund clause; balances expire after 365 days	6.5/10
Coinbound (agency)	Earned media, influencers, paid, social, community	None; “start around $10,000 per month”	None: “specific results can rarely be guaranteed”	“non-refundable” by default	7/10
Cointraffic PR desk	Hand-managed release plus ad network	From €1,500 PR-only	“agreed-upon number” of sites	Exit refund minus 15% fee	7.5/10
Coinzilla marketplace	Sponsored articles on named outlets	€1,999 to €9,999 packages	Named outlet lists per package	“all amounts non-refundable”	9/10

Against the agencies, ICODA has the deepest case archive and the best-answered review pages, and the thinnest paper. Against the desks, look at what its PR tiers contain: the Tier-1 package’s Bitcoin.com, Decrypt and BeInCrypto placements are the same sponsored slots that Chainwire and Coinzilla sell with a public price, and ICODA itself describes its Cointelegraph relationship as sponsored. If you want paid placement, buy it from a desk at list price, as our PR distribution comparison sets out, and keep the agency fee for the work only an agency can do. For paid traffic, the networks ICODA names, Coinzilla and Bitmedia, take direct accounts with no minimum beyond their deposit floors.

Verdict

Pros

• Nine years of archived homepages, a CEO who speaks in press releases under his own name, 35 staff on LinkedIn, and 71 case studies with named clients and real dashboards for a dozen of them.
• Clutch 5.0 from 31 long, detailed reviews, and a Trustpilot page where every review, including both one-star reviews, has an answer.
• The one documented dispute ended with the extra funds returned and “Compensation was then paid” after the CEO called the client.
• Candid copy where it counts: service fees “separate from media spend”, Cointelegraph described as sponsored, and a token-sale FAQ that guarantees execution rather than raise size.

Cons

• Not one price on the site; every “Pricing” link is a lead form, and the only numbers come from directories.
• A contracting company named without a state, number or address, no client terms of any kind online, and a footer address that has moved through Moscow and Minsk, Baar, and now two apartments in Wrocław and Bellevue.
• A reputation service that sells “Reviews Creation”, posts reviews it writes for clients, and counts “4K+ positive reviews published”, against platform rules the same page quotes.
• A published case study for a “cloaked Google Ads campaign”, with the method spelled out, for a practice Google treats as grounds for a permanent ban of the advertiser.
• A Clutch record built in clusters, heavy with other agencies and including a review from a company in ICODA’s own group, and on-site badges (Trustpilot 4.4 from 12, GoodFirms 4.8) that do not match the live pages.

ICODA is a working agency with more evidence of real campaigns than most of its peers, and two product lines that should not be on a client-facing site. Where that places it among the agencies we have reviewed, and what each of them charges, is in our ranking of Web3 marketing agencies. Our score is 4.5/10: above Crowdcreate, because the reviews are answered, the cases are real and a dispute was paid out; below CryptoVirally and NinjaPromo, because those at least publish prices and refund rules, and neither sells review writing or a method for getting past Google’s reviewers. Use ICODA for paid traffic, token-sale campaigns or SEO if you have the contracting entity, governing law and refund position in writing, you own every ad account and review profile, and “cloaking” is excluded from the scope by name. Do not buy reputation management from a vendor that posts the reviews itself; the platforms will eventually do the reputation management for you.

FAQ

Is ICODA a legitimate agency?

It is a real one: active since 2017, 35 staff on LinkedIn, a named CEO and three named executives, 71 case studies, 31 Clutch reviews and 19 on Trustpilot, every one answered. What it is not is identified: the only company name on the site is “Global Digital Consulting LLC” with no state, number or registered office, and the published terms contain no payment, refund or governing-law clause. The two one-star Trustpilot reviews are disputed by the agency, which says it has no record of either reviewer as a client; the one detailed complaint, from an NFT founder in 2024, ended with compensation paid.

How much does ICODA cost?

ICODA publishes no prices. Its “Pricing” pages are forms that ask for a budget band, from “Under $5,000” to “$100,000+”, and promise a quote within 24 hours. Clutch lists a $10,000 minimum project, $25 to $49 an hour and $10,000 to $49,999 as the most common project size; another directory lists $5,000 and $30 to $49 an hour. Service fees are charged on top of media spend. The largest campaign it describes ran paid ads at $60,000 to $80,000 a day.

Where is ICODA based, and who do you contract with?

The footer lists an apartment in Wrocław, Poland, which matches the Trustpilot profile and a Polish phone number, and an apartment in Bellevue, Washington. Earlier footers listed Moscow and Minsk in 2021 and Baar, Switzerland in 2024. The contracting party is given as Global Digital Consulting LLC, which does not appear on the Washington register; companies of that name in Pennsylvania, New Mexico, Texas and California are at unrelated addresses. Ask for the registration number and country before you pay.

Does ICODA guarantee results?

Not for fundraising. The token-sale FAQ says “We guarantee campaign execution, deliverables, and strategic support” and that “final raise amounts depend on market conditions”. The 2021 homepage promised “guaranteed leads for crypto companies”; the current one does not. The reputation page claims a “90% success rate” and then, under “What It Cannot Do”, says it cannot “Promise a star rating by a date”. Nothing in the published terms backs any guarantee with a refund.

Does ICODA write and post reviews for clients?

Its own pages say so. The reputation service lists “Reviews Creation”, counts “4K+ positive reviews published”, and describes a process in which “We post reviews” and “generate and distribute 100+ positive comments”. A case study for a casino says the agency built Trustpilot and CasinoGuru profiles “from scratch”, wrote the reviews, submitted them “for client validation before publishing” and published them, and a search-results case reports “600+ positive, keyword-optimized reviews published”. Trustpilot’s guidelines prohibit fake reviews, defined as reviews that do not reflect a genuine customer experience, and reviews from anyone with a special relationship to the business. A brand that buys this service is the one that carries the profile if the platform acts.

What is the Google Ads cloaking case study?

A case on icoda.io titled “How We Achieved 2K+ Conversions in a Niche Google Doesn’t Allow” describes a 30-day “cloaked Google Ads campaign” for a casino: about $2,500 spent, 2,033 sign-ups, an “Antidetect Setup”, “Split Funnels” that “serve different experiences to reviewers and real users without detection”, and separate IPs and domains per campaign group. Google’s circumventing-systems policy names cloaking as an egregious violation; accounts are suspended “without prior warning” and the advertiser is not allowed back. The ban attaches to the advertiser’s account and payment profile, so if you hire ICODA for Google Ads, exclude cloaking from the scope in writing and keep the account in your own name.

Reviewed in full

• Coinzilla 9/10

  The default choice in crypto advertising — quietly displacing older rivals.

• Bitmedia 6.5/10

  The Web3 ad veteran with deep targeting — and a thinning footprint on premium crypto media.