Solus Agency review: 22 Clutch reviews, no price list, and a fee that can be a share of your funding round

Solus Agency is a KOL-marketing shop in Lviv, Ukraine, and the agency in this series with the deepest outside record: 22 Clutch reviews running from July 2020 to June 2025, the marketing leads of 1inch, Haust Network, BingX and Hacken among the named reviewers, three homepage testimonials that match reviews on Clutch, and a 2026 case study for Kraken’s launch in Ukraine whose dates, bonus mechanics and conference sponsorship line up with Kraken’s own pages. It is also an agency that prints no price, no contract terms and no company name; whose only legal text is a privacy policy; whose FAQ says it can be paid with “a percentage of funding rounds” or by investing in the client; whose Clutch score includes a five-star review from a sister company; whose Ukraine landing page turns “first by revenue among 18 program markets” into “Kraken’s #1 market globally”; and whose group website links its data arm to a Vietnamese football-odds site. Our score is 6.5/10.

We read solus.agency on 15 October 2026 (every page in its sitemap: the homepage, six KOL service pages, the ambassador, Ukraine-expansion and tokenization pages, 14 blog posts and the privacy policy), the Kraken case study on its subdomain, the group site solusgroup.io and the sister sites solus.partners and mergewave.capital, archived homepages from 2021, 2022, 2024 and 2025 and an archived 2023 case study, Clutch (20 of the 22 reviews), GoodFirms, Trustpilot, LinkedIn, X, the domain registry, Djinni, Stobox’s announcement of the tokenization alliance, and three Kraken pages about its Ukraine launch. Every figure below comes from one of those.

Who is behind Solus Agency

Lviv, in western Ukraine. Clutch lists “L’viv, Ukraine” as the only location, GoodFirms gives the 79000 postcode, LinkedIn puts the headquarters in the city’s Frankivskyi district, and the agency’s X account, which has 17.2K followers and was created in May 2022, was advertising an Avalanche Team1 meetup in Lviv for 16 October while we were reading it. The agency is the marketing arm of Solus Group, whose site solusgroup.io, registered in February 2024 to an organisation called simply “Solus” in Ukraine, describes “a Web3 growth syndicate connecting projects with capital, product and data support, KOL and community engines, and M&A advisory in one ecosystem”. Its “core” section names nine people: Pasha Karapinka, CEO and founder; Ruslana Safina, CMO and partner; Sofiia Serkiz, COO; Nick Smohorzhevskyi, CIO; Andrii Zinkovskyi, BDO; and four others. The sister site solus.partners spells the founder Pavlo Karapinka, adds “Co-Founder of DEGEN Associates” to his title and “Co-Founder of AlloCat” to Safina’s, and introduces a CPO, Alexey Stelmakh. The group team photo is a black-and-white shot of about 28 people.

Headcount depends on who is counting. LinkedIn says 51 to 200 employees and lists 40; Clutch says 50 to 249; GoodFirms says 10 to 49. The agency’s own 2023 case study about 1inch, still readable in the archive, said “Solus.Agency is a 50+ people company, despite the fact that it was growing in war-torn Ukraine”. Djinni, the Ukrainian tech job board, shows the group recruiting a “Defence Technical Expert” for DARC and a “Crypto Content Creator (Video first)”. The founding year is similarly elastic: “Since 2018” on the homepage and “Active since 2018” on the KOL page, “7 years of 24/7 Web3 growth” on the September 2025 homepage, “honest 6 years relationships building with KOLs, VCs, founders” on the current one, “Founded 2017” on Clutch and LinkedIn, and “operating since 2017” in Stobox’s announcement of their joint venture. The solus.agency domain itself was registered on 9 November 2019 and the earliest archived homepage dates from September 2021.

What no page gives is the company. Clause 1.3 of the privacy policy reads, in full: “The Operator (hereinafter referred to as the Company, we, our) is a Ukrainian legal entity registered in accordance with the laws of Ukraine.” There is no name, no address, no registration number, no VAT number, on the agency site, the group site, the partners site or the Kraken case study, whose footer reads “© 2026 Solus Group”. The agency footer reads “© 2025 Solus Agency®” and gives bhead@solusgroup.io as the contact; the privacy policy gives contact@solus.agency. For a firm that asks to be paid in a share of your funding round, that is a gap you will have to close in the contract.

The group’s other arms are worth a minute, because the FAQ says the agency’s fee can take the form of an investment. Solus Partners calls itself a “Web 3.0 Consulting, Incubation & Fundraising Firm, investing in Tier 1 projects since 2017” with “180+ VCs, 200+ KOLs, 160+ Angel Investors”; on 29 and 30 March 2026 Stobox and Solus each announced a “Full-Stack RWA Tokenization Alliance” that repeats those three figures and names Kinetic Digital, Hilbert Group, Amber Group and GSR as the “institutional LP network”. MergeWave Capital is “Strategic M&A & Capital Advisory for Tech and MilTech Leaders”, and DARC, per the job listing, helps defence manufacturers enter the Ukrainian market. Solus D&A is described on Clutch as “Drops & Ambassador programs degen strategists” and on the partners site as an “expert workforce managing over 5000 accounts with $50 million in volume”, but the link to it from the group site, solusdna.io, now lands on a Vietnamese page of football scores and odds that promotes the HIT.CLUB and SUN.WIN betting apps. Nothing suggests Solus put it there; it reads like a lapsed domain picked up by somebody else, which the group has not noticed.

Five years of homepages

The archived homepages tell a cleaner story than the founding dates do. In September 2021 and January 2022 the site was titled “Solus.a – Global account based marketing agency”, promised that “the best marketing doesn’t feel like marketing”, and sold “Product Strategy”, “ABM & PBM campaigns”, “Lead Generation” and “Investment Relationships” to “Fintech projects, Blockchain projects, Informational technology projects”. The Clutch reviews from the same years match that catalogue: social-media community development for an Estonian tourist app (May 2019 to July 2020), work for a Ukrainian agency since November 2018, Google and Facebook Ads for Waves, IT consulting for a Sydney jobs platform. The crypto specialisation was a client at a time, and the biggest of them arrived, by the agency’s own 2023 account, on “a nice October day” in 2020 when “an old friend who had become a part of the 1inch project” called.

By May 2024 the homepage was a WordPress site headed “YOUR WEB 3.0 MARKETING ACCELERATOR”, with case studies about 1inch, a “50,000+ members” community for a travel start-up and “Hooking Hedge Funds on Derivatives Exchange”, and a section selling “UKRAINIAN MARKET PENETRATION” on the grounds that Ukraine was the “3rd country worldwide by crypto adoption”. By September 2025 it read “WEB3 MARKETING BACKED BY DATA”, the cases were “Nuklai Case: 30X At TGE” and “Organically 30x Your Token On TGE, Using $OORT’s Example”, and a “SPECIAL OFFER” promised “Full-stack acceleration/incubation” that would “activate ALL resources of Solus Group arms”. The current site, rebuilt on Framer, is narrower and louder: “KOLs Marketing. Launch a campaign that works With Real ROI”. The agency that started in account-based B2B lead generation now sells one thing, influence, in six formats.

What Solus Agency sells

Six “Approaches” on the homepage, each with its own page: “Organic KOLs PR”, “Ambassador program”, “Long-Term KOL Partnerships”, “KOLs as Users”, “KOL-Only IRL Experiences” and “OTC & Allocations for KOLs”. The KOL page carries the agency’s scale claims: “10.000+ KOL activations”, “$15M+ Total campaign budget managed”, “350+ long-term KOL partnerships”, “From 1inch to OKX — projects trust us”. A plain-text summary the agency publishes for AI assistants adds “500+ campaigns worldwide”. The page also shows a sample roster with audience sizes and average views, with blurbs in the agency’s own voice such as “A toxic mogul of investment info with a love for scandals”. The FAQ sets expectations on time: “For building real awareness, 1-3 months works well”, and “3-12 months is the sweet spot”. Reporting is monthly, and the ambassador page says results are measured “via on-chain data tools like Cookie3 and Dune”.

The “Organic KOLs PR” page is the one to read twice. Its pitch: “Have you ever thought you could promote your Web3 project for $0? Instead of paying Web3 influencers, we give them alpha.” Its price box: “$0 Price. There’s no influencer budget at all. No ad spend. No fee-for-tweet. You only invest in time and expertise. Ours, yours, and our network’s.” Its case study, three lines down: “1 000 000 Reach, 35 KOLs, 52 Posts, 4,000$ Budget”, achieved “in 1 months”. So the organic product has a budget after all, and “ours” is the part that is not free. The “OTC & Allocations for KOLs” and “KOLs as Investors” pages describe the other end of the same idea: “KOL investment is when Key Opinion Leaders allocate personal capital into a project pre-token or pre-launch. In return, they receive equity or token rights and typically support visibility, adoption, and market education.” Solus says it will “match your project with aligned investor-KOLs, facilitate calls, support negotiation on terms, and guide the activation rollout once allocations are confirmed”. The homepage puts it more bluntly: “We don’t buy influence – we convert it into equity-aligned conviction. Owners speak differently.”

Two newer lines sit beside the KOL work: “Ukraine expansion”, which offers the agency as “the regional expansion arm” for exchanges entering the country, with “50+ activated creators across Telegram, YouTube and TikTok” and the Kraken case as its showcase, and a “Leading Tokenization Advisory Firm” page whose legal and technical execution is “handled through our partners — Stobox for compliant asset digitization, Maxima for digital securities law”. Neither carries a price.

Pricing in 2026

Nothing is published. Across every page in the sitemap there is no retainer, no package, no hourly rate and no minimum; the contact form has a “Your budget” field you fill in freehand. The FAQ’s answer to “Do you work on a fixed fee, performance-based, or hybrid model?” is the whole pricing policy: “We’re flexible as every project is different. Depending on strategy and goals, we can work on a percentage of funding rounds, participate in investment rounds, or sometimes invest directly in projects. Our priority is effectiveness and client results, so we adapt our compensation model to align with your success.”

Read that as a buyer. An agency paid a percentage of your raise is paid for the size of the round, not for users; an agency that takes allocation is a token holder with an interest in the listing price and the unlock schedule; an agency whose network of “200+ KOLs” also invests, through AlloCat and DEGEN Associates, is placing the same people on both sides of the table. None of that is improper, and the site is candid about it. But it means the first question for Solus is not “how much” but “in what”, and the answer belongs in the contract, with the vesting terms, before any creator posts.

Clutch is where the numbers are. The profile lists a “$50,000+” minimum project and an undisclosed hourly rate, gives a “Rating for cost” of 4.8, and summarises the reviews as “fees suitable for budgets ranging from $30,000 to $50,000”. Of the 20 reviews we read, twelve disclose a band: one at $200,000 to $999,999 (Waves, for Google and Facebook Ads in 2021 and 2022), six at $50,000 to $199,999 (Haust Network, Artkai, BitcoinWide, Cuberium, Obmify and the Estonian hospitality company), four at $10,000 to $49,999 (XDAO, LaborX, a Ukrainian agency and a Brazilian one) and one under $10,000 (Liberty Gaming, 2022). Eight are “Confidential”, 1inch among them. For comparison, Coinbound’s own FAQ says influencer campaigns “allocate between $25,000 and $250,000”, and no other agency in our roundup enters a Clutch minimum above $50,000.

Clients and case studies, checked

The homepage wall shows 18 logos: 1inch, Cyber, Ondo, Lisk, Symbiotic, HyperGPT, Aster, Bracket, OORT, Haust, Movement, ZeroLend, Altius, Syntetika, StickerX, BingX, Tea-Fi and SCOR. Each logo is a link to that project’s X account, which is more than most agency walls offer. Four of the 18 appear in Clutch reviews or on-site testimonials with a named executive: 1inch, Haust, Bracket and BingX. Ondo and Aster are named again, as projects Solus “played a role in scaling”, in the March 2026 alliance announcement that Stobox published on its own blog; Aster is the exchange whose affiliate programme we reviewed separately. The names that appear in text but nowhere on the wall are the ones to ask about: “From 1inch to OKX” on the KOL page, and “Trust Wallet”, “TapSwap”, “WhiteBIT” and “Multibank” in the self-written Clutch description. We found no case study, review or logo for any of the five.

The 1inch relationship is the best-documented in the series. The homepage card says “5-year collab, $4B → $700B volume growth, 30K → 19M users”. On Clutch, Nikolay Eryushev, 1inch’s marketing lead, reviewed the agency on 22 March 2024 for a project running “Nov. 2020 – Ongoing”, wrote that volume went “from $4 billion to $491 billion”, users “from 30,000 to 15,000,000” and swaps “from 300,000 to 94,000,000”, and added the sentence every testimonial should contain: “While it’s challenging to attribute our entire growth to Solus Agency, they have certainly played a significant role in our success.” The review text dates its figures “as of June 2024”, three months after the review’s posting date, which suggests it was edited later; the growth it describes is 1inch’s, not the campaign’s, and the agency presents it as such. The ambassador page adds “1inch Ambassador Program: 3 Months, 2.000 Participants, 10.000+ Posts”. Haust Network’s card, “0 → 250K community, 0 → 53M transactions, 0 → 2M accounts”, is backed by a $50,000 to $199,999 review from its CMO, Lana Kovalski, for an ambassador programme started in June 2024; Bracket’s testimonial from “JG, CMO” matches a 21 October 2024 review; BingX’s November 2023 review says Solus “converted several Ukrainian influencers into the client’s affiliate program”. The HyperGPT (“5–7× token growth per campaign”), OORT (“Successful 30Xs TGE, 8× post-TGE growth”) and Lisk cards have no review or case page behind them; the Lisk card’s third line reads “oo successful – forced to stop”, a typo the agency has not corrected.

Then Kraken. The case study at kraken.solus.agency, dated “Q2 2026”, says Solus ran Ukraine for “Kraken’s global KOL program” and that “Ukraine finished the quarter first by revenue among 18 program markets, built from zero”; that it “delivered ~25% of new trading users in Kraken’s worldwide creator program”; that “~100 KOLs” were the “largest creator cohort in the program”; that “51%+” of sign-ups became active traders, “roughly 1.4× the US benchmark”; and that the programme paid back “~2×” in the same quarter. It credits “Ivan Paskar, Head of EM Growth at Kraken” by name, and it is honest about its evidence: “Program data is internal to Kraken, shown in relative form only”, with the charts labelled “Indexed · values withheld”. What can be checked, checks out. Kraken’s legal page for the “Kraken now in Ukraine” promotion says it “begins at 00:00 UTC on May 18, 2026”, is sponsored by Tulip HoldCo Ltd. of the British Virgin Islands, and pays GLDx tiers of $25 to $2,000; Kraken’s Ukrainian blog announced a 1,000,000 UAH raffle on 8 May and, on 26 May, that “Kraken Ukraine” had become the ecosystem partner of Incrypted Conference on 13 June. The case study’s photographs are of that launch: Kraken’s “До $2,000 у GLDx” blog header, the Ukrainian Kraken Pro listing, the Incrypted main stage and a Kraken booth, GLDx flyers, and YouTube videos by Ukrainian creators. Kraken’s own pages never mention Solus, which is normal for a creator programme.

The landing page that sells the case is another matter. “From zero presence to Kraken’s #1 market globally”, it says; “#1 of 110+ countries by revenue”; “Beat the US home market on every line, at 18% lower cost”. The case study beneath it says first among 18 markets in the KOL programme, with the comparison to the US limited to one conversion rate. Those are different claims, and only the smaller one is supported by the agency’s own document. The “Our partners” strip on the same page shows Kraken, Ondo, 1inch, Symbiotic, Solana, Avalanche, Aster, Binance and WhiteBIT; Binance and Solana appear in the page text only as market context (“Ukraine sits among Binance’s largest markets”, a Solana hackathon pool), and Avalanche is the co-host of the Lviv meetup. A strip titled “partners” that mixes clients, hosts and companies merely mentioned is the kind of thing the agency is otherwise careful about.

Third-party reviews, and what they actually mean

Clutch: 5.0 from 22, with quality and scheduling both at 5.0 and cost at 4.8. The homepage mirrors it: “5.0/5”, “15+ Trusted by clients worldwide”, “More on Clutch”. The reviews run from 20 July 2020 to 17 June 2025, so the profile has had one new review since October 2024, and the 1inch, Haust, Bracket and BingX reviews that matter most were posted between November 2023 and October 2024. Seventeen of the 20 we read are marked “Verified”; the three that are not are BingX, Obmify and the newest, from a Brazilian agency. The only score below five is LaborX’s 4.5 from February 2022, with 4.0 for scheduling and cost and the note “Although the results were not available”. The project types are a cross-section of the agency’s history: lead generation and outreach in 2020 to 2022, social media and paid ads in between, influencer and ambassador programmes from 2023.

Two reviews need a footnote the profile does not give. The 23 January 2024 review by “Stepan, Global M&A Operational Officer, Mergewave Capital”, Lviv, for lead generation “for a brokerage consulting firm”, is a review of Solus by a company that Solus’s own profile text lists as a member of Solus Group (“Solus Group includes: … MergeWave Capital”) and that the group site shows as one of its arms. It is one of 22, and the score would still round to 5.0 without it, but it is in the count. And the largest disclosed budget on the profile, $200,000 to $999,999, belongs to Waves, whose head of digital reviewed the agency from Moscow on 17 February 2022 for Google and Facebook Ads work begun in October 2021; a Ukrainian agency with a Russian exchange client is a fact of that date, not a judgment, and the project does not appear on the current site.

Elsewhere there is nothing. Trustpilot has no profile for solus.agency or solusgroup.io. GoodFirms lists the agency with “No reviews submitted yet”. We found no complaint thread about Solus on Reddit or Bitcointalk and no scam report; the only negative sentence we could find anywhere is LaborX’s. For an agency that has worked with named executives at a dozen crypto companies for five years, that is a clean sheet, and the Clutch profile, sister-company review included, is the most useful public record of any agency we have reviewed so far.

The terms: contract, refunds, governing law, exclusivity

There are no client terms. The contact form’s line “By submitting, you agree to our Terms & Privacy Policy” links to /legal/privacy-policy, a page titled “Privacy policy & Terms of use” and headed “Personal Data Processing Policy”, “Last updated: Dec 1, 2025”. Its thirteen sections cover the data you give through the form, cookies, the Law of Ukraine “On Personal Data Protection” and the GDPR, retention and your rights. The words refund, cancellation, payment, invoice, exclusivity, liability and governing law do not appear, except that Ukrainian law governs the data. There is no /terms, /about, /contact or /cases page. Nothing on any page says whether KOL posts are labelled as paid, who owns the content, what happens to allocations if a campaign is cancelled, or which court hears a dispute.

Before signing, get in writing: the legal name, address and registration number of the contracting entity; the compensation model, with the percentage, the instrument (cash, equity or token allocation) and its vesting; whether any KOL, or Solus Partners, AlloCat or DEGEN Associates, holds or will receive tokens; the disclosure standard each creator will follow; the metrics that define success; cancellation and refund terms; and the governing law. None of that is on solus.agency.

Solus Agency against the desks and networks we already track

Solus is the first pure KOL shop in this series, and the comparison that matters is with the agencies that sell influence as one line among many. Coinbound prices influencer campaigns at “between $25,000 and $250,000” and makes payments non-refundable by default; EAK Digital claims “the world’s largest network of crypto influencers and key opinion leaders” with no case study to show for it; MarketAcross bills for coverage delivered. Solus publishes less than any of them on price and terms and more than any of them on clients: the 1inch, Haust and Kraken engagements are described in more detail, with more named people and more caveats, than anything on those three sites. Its structural difference is the fee. Coinbound, MarketAcross and Melrose PR are paid in money; Solus may be paid in a share of your round or in your token, and its sister companies run the investor networks it introduces you to.

Against the wires and networks, there is no overlap. Solus does not distribute press releases; a launch that needs coverage as well as creators pairs it with Chainwire or a desk from our PR distribution comparison. It does not sell traffic; the same budget on Coinzilla or Cointraffic buys impressions with published minimums and written refund terms (Cointraffic refunds above the first deposit minus 15%; Coinzilla’s terms refund nothing). And its Ukrainian creator work runs “across Telegram, YouTube and TikTok”, where Telegram’s own ad platform is the paid alternative to a KOL post.

Product	What you buy	Published price	Guarantee	Refunds	Our score
Solus Agency (KOL agency)	KOL campaigns, ambassador programmes, organic KOL PR, investor-KOL matching, Ukraine market entry	None; fee may be “a percentage of funding rounds” or an investment; Clutch lists $50,000+	“Real ROI” as a promise, no written guarantee	Nothing published; no client terms at all	6.5/10
Coinbound (agency)	Earned media, influencers, paid, social, community	None; “start around $10,000 per month”, influencer campaigns $25,000 to $250,000	None: “specific results can rarely be guaranteed”	“non-refundable” by default	7/10
MarketAcross (agency)	Earned media, advisory, SEO, event PR	None; Clutch lists $10,000+ and $150–199/h	“We guarantee results”	Nothing published	7/10
EAK Digital (agency) + EAK Wire	Earned media, events, KOLs; wire packages	None for the agency; $1,395 to $14,995 for the wire	“Guaranteed publications” per package	Nothing published for the agency	6/10
Melrose PR (agency) + Bitwire	Strategy, press relations, content; wire packages	None for the agency; $300 to $14,500 per release on the wire	“tier-1 press coverage” as a promise	Nothing published; wire “all sales are final”	6/10
Chainwire (wire)	Release on 8 to 100+ outlets, all links nofollow	$1,399 to $10,799	Outlet count, not named outlets	No refund clause; balances expire after 365 days	6.5/10
Cointraffic PR desk	Hand-managed release plus ad network	From €1,500 PR-only	“agreed-upon number” of sites	First deposit non-refundable; balance above it refunded minus 15%	7.5/10

Verdict

Solus Agency scores 6.5/10, level with Chainwire, above Melrose PR, EAK Digital, Outset PR and Lunar Strategy at 6, and half a point below Coinbound and MarketAcross. On the credit side: five years of Clutch reviews from named executives, including the longest and most specific client testimony in this series from 1inch’s marketing lead; three homepage testimonials that match reviews; a logo wall that links to real accounts; a Kraken case study whose checkable scaffolding is on Kraken’s own pages and whose author says plainly which numbers are withheld; a group of about 28 people with a named founder, an office city and a team photo; and not one complaint anywhere we looked. On the debit side: no price, no terms, no company name and no address; a “Terms” link that opens a privacy policy; a fee model that can make the agency a shareholder, a token holder or a beneficiary of your raise, with the investor networks run by its own sister companies; a sister-company review inside the Clutch score; a landing page that inflates its own case study from “first of 18” to “first of 110+”; a “partners” strip that includes companies merely mentioned; client names, OKX first among them, that appear in text with nothing behind them; and a group site that sends visitors to a betting-odds page under the label of its data arm.

It does not reach 7 because MarketAcross and Coinbound at least state how they are paid, and Solus leaves the single most consequential question, what the fee is, to a sentence in an FAQ. It stays above 6 because, unlike the agencies at that mark, its client claims are not just plausible but documented by the clients themselves. Hire it if you want Ukrainian and Eastern European creators, an ambassador programme with a track record, or an introduction to KOLs who invest, and you are prepared to negotiate the fee as a term sheet rather than an invoice. Walk in with the contract questions above, and insist that the entity that signs is named.

FAQ

How much does Solus Agency charge?

The site publishes no price. Its FAQ says the agency “can work on a percentage of funding rounds, participate in investment rounds, or sometimes invest directly in projects”. Clutch lists a $50,000+ minimum project, a 4.8 cost rating and “$50,000 – $199,999” as the most common project size from 14 reviews; the twelve reviews that disclose a budget range from under $10,000 to $200,000–$999,999. The only sums on solus.agency are a “$0 Price” for organic KOL PR and a “4,000$ Budget” in the case study beneath it. At the other end of the same Clutch table sits RGray, with a $1,000 minimum, $4,499 packages and $10,000 to $49,999 as its most common project size.

Is Solus Agency a legitimate company?

Yes, with a long public record: 22 Clutch reviews from July 2020 to June 2025, most from named executives, a founder and leadership team named on the group site, a Lviv office, a team photo of about 28 people, and a Kraken Ukraine case study whose launch dates and promotion mechanics match Kraken’s own pages. What it does not publish is the legal entity: the privacy policy calls the operator “a Ukrainian legal entity registered in accordance with the laws of Ukraine” and gives no name, address or registration number. Ask for them before you pay.

Who owns Solus Agency?

It is the marketing arm of Solus Group, a Lviv company founded by Pasha (Pavlo) Karapinka, its CEO. The group site lists five other arms: Solus Partners (fundraising and incubation, “180+ VCs, 200+ KOLs, 160+ Angel Investors”), Solus D&A, MergeWave Capital (M&A and defence-tech advisory), DARC and BroKOLi. Karapinka is also listed as co-founder of DEGEN Associates, an invite-only investor network, and CMO Ruslana Safina as co-founder of AlloCat, the equivalent network for KOLs.

Did Solus Agency really launch Kraken in Ukraine?

It ran the creator side of the launch, by its own account, and the launch itself is documented by Kraken: a “Kraken now in Ukraine” promotion from 18 May 2026 with GLDx bonuses of up to $2,000, a 1,000,000 UAH raffle, and an ecosystem partnership with Incrypted Conference on 13 June. The case study says Ukraine finished the quarter “first by revenue among 18 program markets” in Kraken’s KOL programme, with “~100 KOLs” and “~25%” of the programme’s new traders, and states that the underlying data is Kraken’s and “shown in relative form only”. Kraken’s pages do not name Solus, and the agency’s own landing page overstates the result as “#1 of 110+ countries by revenue”.

What is “Organic KOLs PR”?

Solus’s term for getting creators to post about a project without a per-post fee, by giving them early access, information or allocation instead: “Instead of paying Web3 influencers, we give them alpha.” The page prices it at “$0” with “No ad spend. No fee-for-tweet”, but the case study on the same page lists a “4,000$ Budget” for 35 KOLs and 52 posts, so the agency’s time, and sometimes an allocation, is the cost.

Does Solus Agency invest in its clients?

It says it can. The FAQ lists “participate in investment rounds, or sometimes invest directly in projects” among its compensation models, the homepage promises to convert influence “into equity-aligned conviction”, and the KOL-investors page offers to match projects with creators who “allocate personal capital” in exchange for “equity or token rights”. Sister company Solus Partners describes itself as “investing in Tier 1 projects since 2017”. If you hire Solus, the contract should say exactly which of these applies to you, and on what vesting.

Reviewed in full

• Coinzilla 9/10

  The default choice in crypto advertising — quietly displacing older rivals.

• Cointraffic 7.5/10

  Premium crypto inventory and the friendliest payouts in the niche — three doors in, from €500 marketplace to €3,000 managed.

Sources

The figures above come from these pages, published by the companies themselves unless noted. "Checked" is the date we last read each page.

1. Solus Agency homepage (no published price; FAQ: fees as "a percentage of funding rounds" or investment; client logos and testimonials) checked 15 Oct 2026
2. Solus Agency organic KOL PR page ("$0 Price", "4,000$ Budget" example case) checked 15 Oct 2026
3. Solus Agency Ukraine expansion page ("Kraken's #1 market globally", "#1 of 110+ countries") checked 15 Oct 2026
4. Solus Agency Kraken case study (first by revenue among 18 program markets, ~25% of new trading users) checked 15 Oct 2026
5. Solus Agency privacy policy and terms of use (unnamed Ukrainian legal entity, last updated 1 December 2025) checked 15 Oct 2026
6. Solus Group site (founder Pasha Karapinka, six group arms including MergeWave Capital and Solus D&A) checked 15 Oct 2026
7. Kraken launch in Ukraine (18 May 2026) checked 15 Oct 2026
8. Kraken Ukraine promotion terms (GLDx welcome bonus up to $2,000) checked 15 Oct 2026
9. Kraken blog: 1,000,000 UAH raffle for Ukraine checked 15 Oct 2026
10. Kraken blog: ecosystem partnership with Incrypted Conference (June 2026) checked 15 Oct 2026
11. Solus Agency on Clutch (5.0 from 22 reviews, $50,000+ minimum, most common project $50,000–$199,999, Lviv) checked 15 Oct 2026
12. Solus Agency on GoodFirms (10–49 employees, Lviv 79000) checked 15 Oct 2026
13. Solus Group on LinkedIn (51–200 employees, 40 listed) checked 15 Oct 2026
14. Stobox announcement of the tokenization alliance co-founded with Solus Group checked 15 Oct 2026

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