Lunar Strategy review: Polkadot-grade clients, no price list, and a payee dissolved in February

Lunar Strategy is a Lisbon crypto marketing agency that has run campaigns for Polkadot, Cardano and the Internet Computer, publishes a list of the tokens it is paid to promote, and since July 2026 belongs to Turtle, a DeFi liquidity platform. None of that last part is on its website. Neither is a price: the contact form starts at $15,000, Clutch lists a $10,000 minimum, and the only figures the agency itself writes down are in a blog post about what influencer posts should cost. The payment terms say all fees are paid upfront and never refunded, and they name as payee a Madeira company that the commercial registry dissolved in February 2026. Our score is 6/10.

We read every page of lunarstrategy.com on 7 October 2026: the eight service pages, the nine case studies that open, the four accelerator pages, the terms of payment, the responsibility disclaimer, the disclosure page, the team and Telegram verification pages and three blog posts; all 23 Clutch reviews across three pages; the Trustpilot, GoodFirms, LinkedIn and X profiles; the Portuguese commercial registries for both companies the agency names, including the Madeira official journal; and the acquisition announcements from Turtle, Lunar and the press release wire. Lunar’s own numbers are reported as its claims unless we say otherwise.

Who is behind Lunar Strategy

The founder and CEO is Tim Haldorsson. His Cointelegraph author bio says he “entered the crypto space in 2017” and is “the main organizer of the biggest Crypto x AI conference in Europe”. The company’s own press releases disagree mildly on who founded it with him: the February 2024 book launch says “Founded by Tim & Jack Haldorsson”, and Turtle’s July 2026 release says “Founded in 2019 by Tim Haldorsson, Jack Haldorsson, and Shann Holmberg”. The team page lists 20 people, with Shann Holmberg as COO and Jack Haldorsson as CMO; the homepage calls both “Managing Partner” and gives the COO title to Gregg Fry. Most of the surnames are Swedish, the Trustpilot contact number is a Swedish mobile, and the earliest Clutch reviews come from Swedish and Dutch clients, one of them in Gothenburg. The Swedish companies register has no company by this name.

The homepage says “Since 2019, we’ve worked together with 250+ ecosystems and projects”. The first archived copy of the homepage is from June 2020, and the X account was opened in May 2020. What the agency was doing in its first two years is visible on Clutch: the reviews dated August 2021 to March 2022 are for “Google Ads Optimization for Hat Retail Store”, “Digital Marketing for Online Pet Store”, “Web Overhaul for SaaS Agency”, “PPC & Digital Marketing for E-Commerce Company” and “Custom Software Dev for E-Money Service Providing Firm”. The first crypto review is dated January 2022, for work done in 2021. A December 2022 article on TechBullion already describes it as working “exclusively” with Web3 clients, so the pivot happened during 2021 and 2022, and the “since 2019” date marks the agency, not its crypto practice.

The legal structure is laid out on the responsibility disclaimer: “Lunar operates under two legal entities”, Lunar Strategy Lda in Lisbon with €5,000 of share capital and Lunar Holding Lda in Funchal, Madeira, with €1,000. The Lisbon company is young: the commercial registry data published by Racius gives its constitution date as 26 September 2023, with accounts filed for 2023 and 2024, and its registered activity is the broad boilerplate Portuguese notaries use, from digital marketing and blockchain software to property letting. The Madeira company is the older one and the one with a story, which we cover under the terms below.

Three addresses are in circulation. The site footer gives Avenida Duque de Loulé 24A; the disclosure page and the registry give Rua Braamcamp Freire 29, both in Lisbon; LinkedIn adds Calçada de São Vicente 44; and the Trustpilot contact box still shows the Funchal office of the dissolved holding company. LinkedIn lists 42 employees and 6,408 followers against the site’s “30+ People in a Team”. The Telegram verification page, a sensible anti-impersonation measure, names 17 staff handles and three “AI Assistant” personas with human names.

Haldorsson’s media presence is real but smaller than “contributor to” lists imply: one Cointelegraph opinion piece in March 2025, four CoinDesk opinion columns between August 2023 and February 2024, five Finance Magnates articles between 2022 and 2025. The Rolling Stone Culture Council profile that directories still link to now returns a page-not-found. In 2024 the two Haldorssons published a book, “The Secrets Behind Crypto Ecosystem Marketing”, through a paid newswire release, and the agency runs Crypto AI:CON, a Lisbon conference whose 2024 edition it reports at “1,250+ Attendees”.

The Turtle acquisition the website does not mention

On 22 July 2026 the agency pinned a post on X: “Lunar Strategy is now part of @turtledotxyz. The biggest deal we have ever made, and the one that changes what a growth partner can ever be.” Two days later Turtle published the deal on its blog and through a press release carried by CryptoSlate and others. Turtle describes itself as “the infrastructure connecting onchain assets with the capital that can act on them, having routed $5.5B+ across 430K+ registered LPs and 100+ campaigns”. The release says “Lunar keeps its brand, team, and clients, and now operates as the growth arm of the Turtle group”, and describes the joint product: “Turtle runs the diligence and structures each opportunity, and Lunar shapes the launch alongside it”. Turtle’s CEO, identified only as Essi, is quoted: “Finding LPs is easy. Finding the right LPs whose activity and cost aligns, is the hard part.” Haldorsson adds that “Combining those two into one stack is a powerful tool for every client.” No price was disclosed, and nothing was said about the founders’ roles or lock-ups.

Eleven weeks later, lunarstrategy.com has not caught up. The About page, the disclosure page, the responsibility disclaimer and the terms of payment do not contain the word Turtle. The disclosure page, which opens with a “Know Your Business (KYB) Commitment” and says “For more information about our relationships and holdings please consult our transparency page”, still describes Lunar Strategy Lda as the operating company with a compliance officer, Lev Valetskiy, and an outside counsel, Rodolfo José Santos, and says nothing about a parent. The agency’s LinkedIn feed, meanwhile, promotes the new owner directly: “Turtle.xyz is one of the best ways to do that right now, built for discoverability and powered by the biggest LP indexer in crypto”, and pitches “Creator LP deals: put in $10-20K, become a real user, get boosted incentives for marketing”.

Why it matters to a buyer: a marketing agency whose parent earns from routing liquidity into protocols has an interest in which protocols get launched and how their liquidity programmes are structured. That may be a genuine advantage, as the release argues, since “a project can build the attention around an onchain asset and reach the capital that can act on it in the same place”. It is also exactly the kind of relationship the agency’s own disclosure page was written to surface, and in this series it is the first agency whose ownership changed hands without the website recording it.

What they sell

Eight services, each with a page: Web3 consulting and go-to-market strategy, crypto social media marketing (“Content strategy and execution on X”), community management (“Complete Discord community infrastructure”), influencer strategy, PR, crypto event management, crypto SEO, and a product called Yap Strategy. The PR page is the thinnest. It names no outlets, no article counts and no turnaround, and describes a four-step process ending in “a full PR report covering placements, traffic, sentiment”. There is no press release distribution product and no outlet list to compare with a newswire; PR here is a retained media-relations service bundled into campaigns, the way MarketAcross sells it, not a priced placement product like Chainwire’s.

Yap Strategy is the agency’s answer to InfoFi, the Kaito-style mindshare market. The page describes “Yap Circle”, “our curated Yapper network” of “600+ Yappers” who “opt in and post aligned content that fits your story”, and positions it as a way to reach “crypto’s most active segments without relying on Kaito’s expensive leaderboard campaigns”. The deliverables are “threads, quote RTs, memes, and reactions” and a report on “reach, impressions, engagement, post volume, smart follower exposure”. The agency also holds KAITO, according to its own disclosure list. Buyers should read the Yap product for what it is: paid or incentivised posting by several hundred small accounts, coordinated through a brief, and ask how disclosure of sponsorship is handled across 600 participants. The disclosure page says KOLs are briefed on “disclosure of sponsored content” and that the agency “actively monitor[s] compliance”.

Four “accelerator” pages (AI Agent, TGE, DeFi, Ecosystem) repeat the same counters and team and add “Fundraising Support” and “paths to user acquisition and funding” to the marketing menu, which, together with the Turtle deal and an investment arm, called Lunar Labs Capital in the agency’s newsletter and Lunar3 Capital in a partner directory, puts Lunar in the group of agencies that both promote and invest in clients. The disclosure page is unusually frank about this: under “Current Holdings” it lists 23 projects “we are currently paid to promote or are otherwise engaged with”, including Polkadot, ICP, Cardano, Aethir, Privasea, Lynex, Zerolend and KAITO, “revised twice per financial quarter”. The responsibility disclaimer on the next page says “We are independent entities and in no way connected to any of our clients.” Both sentences cannot be true in the ordinary sense, and the holdings list is the one to believe.

Pricing in 2026

Nothing is priced on the site. Every page ends in the same contact form with an “ESTIMATED BUDGET” menu of “$15,000 – $25,000”, “$25,000 – $50,000”, “$50,000 +” and “Looking to raise funds”, so the stated floor for a conversation is $15,000, and the fourth option tells you the agency is also screening for fundraising clients. Clutch has the agency entering a “$10,000+” minimum with the hourly rate “Undisclosed”, a cost rating of 4.8 out of 5, and a platform summary that says “projects ranging from $10,000 to nearly $1 million”. That upper figure is one review: RZLT, an AI growth agency in London, disclosed “$200,000 to $999,999” for influencer campaign management since September 2024. The budget distribution across the 18 reviewers who disclosed one is 15 in the $10,000 to $49,999 band, one in $50,000 to $199,999, one above $200,000 and one under $10,000. GoodFirms shows “$100 – $149 /hr” and two reviews.

The most useful price information comes from the agency itself, in a 28 September 2026 blog post by co-founder Shann Holmberg titled “How Much Does a Crypto KOL Campaign Cost in 2026?”. It argues that influencer posts should be bought on cost per thousand views, states that “In our campaigns, a fair CPM has been around $20”, and converts that into budgets: “a small test campaign costs about $5,000, a launch about $20,000, and a major push about $100,000 in KOL fees”. It gives a rule of thumb, “Under $30: healthy. $30 to $60: needs a good reason … Well above $60: you’re usually paying for followers who aren’t watching”, and it is candid about the market: “Middlemen take a cut … you can end up paying two or three layers of people for the same post, without knowing what the KOL actually received.” Those KOL fees are what goes to creators; the agency’s own fee for sourcing, briefing and reporting sits on top and is not stated anywhere.

The article is also a yardstick for the case studies. The Warden Protocol page reports “$20 CPM” and the Limitless campaign “$19.60”, both inside the agency’s healthy band. The MultiversX page reports “276,194 Impressions” and “$34.21 CPM”, which by the agency’s own scale “needs a good reason”. The scale is a sensible one, and we would use it on any agency’s KOL proposal, including this one’s.

Clients and case studies, checked

The cases page lists ten: Polkadot, Cardano, ICP HUP Portugal, MultiversX, Aethir, Crypto AI:CON, Supra, Warden Protocol, Avalon Labs and Solv Protocol, all dated 2025 except the agency’s own 2024 conference. The logo strip on the homepage shows Avalon Labs, Warden, Supra, Aethir, MultiversX, Internet Computer, Polkadot and Cardano. These are verifiable ecosystems, and the disclosure list confirms three of them, Polkadot, ICP and Cardano, as current paid engagements, which is more than most agencies will put in writing.

The case pages themselves are short and uneven. Cardano is the most concrete: “a 3 month campaign with Cardano where we managed KOLs amplifying key narratives in the ecosystem and created PR articles around Cardano’s key Use Cases and DeFi initiatives”, with “9,036 Engagements”, “528.5K Views” and “12 DeFi & Use Cases Articles”. ICP HUP Portugal is the most substantial programme described: “seven hackathons”, “30+ meet-ups and demo-days put builders in front of 143 VCs/angels”, “350 PR / content pieces”, “200 Devs Trained”. Avalon Labs reports a “16-day TGE campaign” with “15 KOLs” and “1.17 % Pre-TGE mind-share” on Kaito. Warden claims “1.2 M Users onboarded in 5 Weeks” from a “Yap campaign” around a Messari partnership, a number the page attributes to the client without saying how it was measured. The Polkadot page is the weakest: its text says the Hydration DeFi platform “had 27 M TVL” when the campaign began, while its counters read “60 Clients” and “27M TVL Increased”, which reads like a template whose figures were never finished. Nearly every metric on these pages is impressions, views, engagements or CPM. Only Avalon’s mindshare figure and Warden’s user count attempt an outcome.

One outcome claim can be checked. The KOL cost article says the Limitless campaign, “97 posts at a $19.60 average CPM” for “roughly $10,800 in KOL fees”, “supported a record $200 million community fundraise”. The Limitless pre-sale on Kaito’s Capital Launchpad in September 2025 did attract about $200 million in subscriptions against a $1 million target, as reported at the time. Those are pledges in an oversubscribed sale, not money raised, and the agency’s own January 2026 newsletter makes the same distinction: “helped clients raise $6M+ through KOL rounds with oversubscription rates up to 200x. Community raises brought in another $278M+ in total pledges.” Limitless’s head of ecosystem left a Clutch review in July 2026 scoring the work 4.5.

The testimonials page carries one Trustpilot review, from Levva (“we raised and sold out $350,000 during our token sale”), and five from Ethos, the on-chain reputation protocol, all under pseudonymous X handles such as @banditxbt and @S4mmyEth. Praise from anonymous accounts on a reputation protocol is a crypto-native form of reference; it is not the same as a named client.

Then there is the question of size. The table below sets the agency’s own figures against each other by date. They are all self-reported, and they do not describe the same company.

Date and source	Projects or clients	Budget managed	Creators
Feb 2024, book press release	“over 150 web3 projects” / “more than 200 clients”	“over $60 million”	not given
Aug 2025, Calib3r acquisition release	not given	“over $200 million”	not given
Jan 2026, agency newsletter (2025 alone)	“110+ clients”	“$25M+”	“1,000+ KOLs”
Jul 2026, Turtle press release	“more than 400 projects”	“over $30M in campaign spend”	“1,500+ creators”
Jul 2026, Turtle blog	“400+”	“over $30M”	“1,000+ creators”
Oct 2026, lunarstrategy.com	“250+ Happy Clients”	“+40m Marketing Budget Invested”	“1000+ KOLs” (home), “600+ Yappers” (Yap page), “over 100 macro influencers” (disclosure)
Oct 2026, Clutch profile text	“300+ projects”	not given	not given

The $200 million figure in the August 2025 release is the outlier. It is five times the figure Turtle used eleven months later and five times what the agency’s own site says today, and no later document repeats it. That release announced the purchase of Calib3r, a small creative agency whose founder, Monika Sviderskė, said it had existed “for almost two years”; the agency’s newsletter later calls it “Caliber agency”, and calib3r.com is now a domain parked for sale. The acquisition was real, the rebranding was absorbed, and the headline number travelled with the press release.

Third-party reviews and what they actually mean

Clutch shows a Premier Verified badge, 23 reviews and an overall 4.9. We read all 23. Fifteen carry Clutch’s Verified mark, which is better than most agencies in this series. Nine, though, predate the crypto practice: dated August 2021 to March 2022, they are for e-commerce PPC, a hat retailer, a pet store, a SaaS website, lead generation for a Swedish marketer and software for a Philippine e-money firm. Of the 14 crypto-era reviews, seven were posted between 17 and 26 July 2026, the ten days around the Turtle announcement, which looks like a review drive timed to the deal; a review drive is not a problem in itself, but it means the 4.9 is mostly a photograph of one fortnight. The lowest score on the profile is a 4.0 from a Dutch e-commerce client in 2021, and two July 2026 reviews, Limitless and Gelo, gave 4.5. Nobody has posted a negative review, and the platform’s own summary lists “No Areas for Improvement Identified”.

Trustpilot shows 4.6 from 23 reviews on a profile claimed in December 2020, with 96 per cent five-star, 4 per cent four-star and nothing below, and “4 reviews in the last 12 months”. The newest, from April 2026, is from Paris Blockchain Week, for which Lunar was a media partner. One 2021 review consists of the word “Bra” five times, Swedish for “good”. The company replied to two reviews, both in December 2020, signed “/Tim”. GoodFirms has two reviews, both five stars. We found no Reddit threads, no complaint sites and no dispute about the agency anywhere, which for a seven-year-old marketing firm is itself a data point.

The badges on the About page add nothing to this record. The “Our Awards” block lists one item, “Crypto AI Conference 2024-Present … Hosted by Lunar Strategy”, the agency’s own event, and “Trysted by 250+ Companies” is a counter, not a client list.

The terms

There is no master services agreement on the site, no governing-law clause, no jurisdiction, no cancellation notice period and no exclusivity language. What exists is a “Terms of Payment” page of three paragraphs, “Last Update 2 Jan. 2025”, and a “Responsibility Disclaimer”. The payment page reads, in full on the points that matter: “Lunar Holding LDA accepts cryptocurrencies as a payment method (USDT, BUSD, USDC, ETH, BNB or BTC) this after filling out a know your customer form (KYC) … Lunar Holding LDA also accepts normal bank transfers in euro, GBP or USD. Lunar Holding LDA does not issue refunds for purchased services. Due to the nature of the crypto industry, all payments are done upfront before the work start.” BUSD, listed as accepted, has not been issued since February 2023.

Lunar Holding Lda is the Madeira company. The responsibility disclaimer gives its seat as “Rua Nova de São Pedro, n.o 54, 2o Andar, Escritório ‘D’, 9000-048 Funchal, Madeira”, share capital €1,000, tax number 516253999. That address is a corporate-services office in the Madeira free trade zone, and the registry history published by eInforma shows the company was previously called “SHIPMDTX2, Unipessoal, Lda”, a shelf name, before becoming Lunar Holding. The Madeira official journal, JORAM IV série no. 28 of 6 March 2026, publishes the registrar’s certificate: “DISSOLUÇÃO E ENCERRAMENTO DA LIQUIDAÇÃO (ONLINE). LUNAR HOLDING, LDA.”, registration of 27 February 2026, accounts approved to 31 December 2025, with the records deposited at Shipley – Comércio Internacional, Lda at the same address. eInforma now lists the company as “EXTINTA”. In plain terms: the entity named on the payment page as the one that takes your money and gives no refunds has not existed since February. Whoever invoices you today is Lunar Strategy Lda, or Turtle, and the page has not been updated to say so.

The disclaimer’s liability language is as broad as any in this series: “Under no circumstance or event, shall Lunar have any liability for any loss or damage of any kind incurred because of the use of the website or from our work and services”, and “The obligations of Lunar, consist solely of the furnishing of information and advice to the client in the form of services.” Read with the no-refund rule and payment in advance, the published position is that you pay everything first and the agency owes you advice. The practical protection a buyer has is the proposal and invoice, which is where the actual counterparty, deliverables and any refund position must be written, because the website does not do it. Ask for the contracting entity’s registration number and check it against the Lisbon company’s 517768933; ask whether Turtle or a Turtle entity is party to the agreement; and ask what happens to prepaid fees if the engagement ends early, since the only published answer is “does not issue refunds”.

Lunar Strategy against the desks and networks we already track

On pricing transparency Lunar sits with MarketAcross and ICODA in the no-figure group: a $10,000 Clutch minimum, a contact-form floor, and nothing else. Coinbound at least writes that single-service work “typically start[s] around $10,000 per month” and gives an influencer range; Outset PR prints article packs and a press-office card; CryptoVirally and Crowdcreate publish full menus; NinjaPromo sells subscription cards from $3,200 a month. Our ranking of Web3 marketing agencies found that only about eight of 39 agencies publish any figure, and Lunar is among the 31 that do not. Its one advantage over most of that group is the KOL cost article, which gives you a defensible way to price the largest line item in its proposals.

On PR specifically, Lunar is not a distribution desk. Chainwire sells a release into a fixed number of outlets for $1,399 to $10,799 and is owned by MarketAcross; Mintfunnel, Cointraffic and CoinAdMedia sell placement ladders with named outlets. Lunar’s PR page names no outlet and no count, and its case studies report PR as “12 DeFi & Use Cases Articles” or “350 PR / content pieces” inside a wider campaign. If you need announcements syndicated, a wire is cheaper and the deliverable is countable; if you need a narrative run across KOLs, X and events for a chain or an ecosystem fund, that is the work Lunar’s case studies actually describe.

On paid media, the agency lists “Paid Advertising” on its disclosure page and its ROI article leans on wallet-targeting benchmarks from HypeLab, but the service pages do not say which ad networks it buys through or what it charges for management. If you are weighing an agency against buying inventory directly, our Web3 ad network ranking and the HypeLab vs Bitmedia comparison show what the networks themselves charge and require.

On terms, Lunar is at the harsh end but not alone: Mintfunnel gives no refunds once a release is distributed, Cointraffic makes the first deposit non-refundable, and Blockchain-Ads lets you ask for a refund only after 35% of your credit is spent, and promises none. What is unique to Lunar is that the payee named in its terms is a dissolved company and that its owner since July is not disclosed on the site. Among the agencies reviewed so far, Outset PR signs through a Saint Vincent company and says so; MarketAcross launched a newswire and owns it openly; Coinbound owns Mintfunnel and ranks it first in its own listicles. Lunar’s disclosure page is better than all of theirs on holdings and worse than all of theirs on ownership.

Verdict

Lunar Strategy is a real agency with real ecosystem clients, a named team you can message on Telegram, six years of positive and mostly verified reviews, and a disclosure page that lists the tokens it holds and promotes, which almost no competitor does. Its KOL cost article is the most honest piece of pricing guidance any agency in this series has published. Those are the reasons it scores above ICODA (4.5) and Crowdcreate (4).

It loses points for things it could fix in an afternoon and has not. The payment terms name a company dissolved in February and still list a stablecoin that no longer exists. The website says nothing about being owned by a liquidity platform since July, while the LinkedIn feed sells that platform to the agency’s audience. The scale claims swing between $25 million and $200 million depending on which press release you read. The “Award-Winning” badge has no award behind it, nine of the 23 Clutch reviews are for hat shops and pet stores, and no contract, governing law or refund position is published anywhere. Against Coinbound and MarketAcross (both 7), which publish more about their money and their structure, and Outset PR (6), which prints prices but has a thinner record, Lunar lands at 6/10: strong on work and weak on paper. If the terms page named the right company, the site disclosed Turtle, and a proposal template with a refund clause were public, this would be a 7.

FAQ

How much does Lunar Strategy cost?

There is no price list. The contact form starts at “$15,000 – $25,000”, Clutch lists a $10,000 minimum, GoodFirms shows $100 to $149 an hour, and most Clutch reviewers who disclosed a budget spent $10,000 to $49,999. For influencer campaigns the agency’s own article suggests about $5,000 for a test, $20,000 for a launch and $100,000 for a major push in creator fees at a $20 CPM, before the agency’s own fee.

Does Lunar Strategy give refunds?

The terms of payment say “Lunar Holding LDA does not issue refunds for purchased services” and that “all payments are done upfront before the work start”. The company named there was dissolved in February 2026, so ask for the refund position and the contracting entity in writing in the proposal.

Who owns Lunar Strategy?

Since July 2026, Turtle, a DeFi liquidity platform, according to Lunar’s own pinned post on X and Turtle’s announcement. Lunar “keeps its brand, team, and clients, and now operates as the growth arm of the Turtle group”. The website did not mention the acquisition when we read it on 7 October 2026.

Is Lunar Strategy legit?

Yes. It is a registered Lisbon company with a named team, verifiable ecosystem clients, 23 Clutch reviews with 15 verified, 23 Trustpilot reviews with none below four stars, and no complaint we could find. The cautions are about paperwork, not conduct: an out-of-date payee, an undisclosed owner, inconsistent scale claims and no published contract.

Does Lunar Strategy invest in the projects it promotes?

Its disclosure page lists 23 projects it is “currently paid to promote or … otherwise engaged with”, including Polkadot, ICP, Cardano and KAITO, and the agency references a Lunar3 Capital investment arm and offers “Fundraising Support” on its accelerator pages. Its new parent routes liquidity into DeFi protocols. Treat the agency as an interested party in token outcomes, and read its holdings list before you sign.

What is the difference between Lunar Strategy and a crypto newswire?

A newswire such as Chainwire publishes one release across a fixed list of outlets for a fixed price, from $1,399. Lunar sells retained campaigns, KOL programmes, X management, events and PR as part of a strategy, quoted per client with a five-figure floor, and measures them in impressions, engagements and mindshare. If you need a countable announcement, use a wire; if you need an ecosystem narrative run for months, that is what Lunar’s case studies describe.

Reviewed in full

• Mintfunnel 5.5/10

  Native ads with a $10 door — and a reputation its owner writes for it.

• Cointraffic 7.5/10

  Premium crypto inventory and the friendliest payouts in the niche — three doors in, from €500 marketplace to €3,000 managed.

• HypeLab 7/10

  Ads where the wallets already are — the most engineering-dense young network in the niche.

• Bitmedia 6.5/10

  The Web3 ad veteran with deep targeting — and a thinning footprint on premium crypto media.

• Blockchain-Ads 4.5/10

  The biggest claims in crypto advertising — behind a $10,000 door and a 2.6-star record.

• CoinAdMedia 4.5/10

  Marquee placements and traffic stats that no one — including arithmetic — will vouch for.

Sources

The figures above come from these pages, published by the companies themselves unless noted. "Checked" is the date we last read each page.

1. Lunar Strategy about page (team, "Award-Winning" claim, scale counters) checked 7 Oct 2026
2. Lunar Strategy contact form (lowest budget band $15,000 to $25,000) checked 7 Oct 2026
3. Lunar Strategy terms of payment (all payments upfront, Lunar Holding LDA "does not issue refunds") checked 7 Oct 2026
4. Lunar Strategy responsibility disclaimer (two legal entities: Lunar Strategy Lda, Lisbon, €5,000 capital, and Lunar Holding Lda, Funchal) checked 7 Oct 2026
5. Lunar Strategy disclosure page (tokens and holdings disclosure; no mention of Turtle) checked 7 Oct 2026
6. Lunar Strategy KOL cost article (about $20 per thousand views; $5,000 test, $20,000 launch, $100,000 major push) checked 7 Oct 2026
7. Portuguese company record for Lunar Strategy Lda (constituted 26 September 2023, €5,000 capital, Lisbon) checked 7 Oct 2026
8. Madeira official journal, IV série n.º 28, 6 March 2026 (Lunar Holding Lda dissolution and close of liquidation) checked 7 Oct 2026
9. Lunar Strategy on X (pinned 22 July post: "now part of @turtledotxyz"; joined May 2020) checked 7 Oct 2026
10. Lunar Strategy on Clutch (4.9 from 23 reviews, $10,000+ minimum project size) checked 7 Oct 2026
11. Lunar Strategy on GoodFirms ($100 to $149 an hour) checked 7 Oct 2026
12. Lunar Strategy on Trustpilot (4.6 from 23 reviews) checked 7 Oct 2026
13. Lunar Strategy on CB Insights (acquired by Turtle in July 2026) checked 7 Oct 2026

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