Blockchain-Ads vs Cointraffic: a $10,000 door onto a wallet graph against a €3,000 desk on the crypto press, and which contract gives unspent money back
Blockchain-Ads wants $10,000 and a call; Cointraffic wants €3,000 and a manager, or €500 on its marketplace. Both contracts read 6 November 2026.
Blockchain-Ads and Cointraffic both sell crypto advertising to companies with real budgets, and that is close to the last thing they have in common. One is a demand-side platform that asks for $10,000, a qualification call and a company name before it buys you impressions on inventory it says it does not own, selected by what sits in the audience’s wallets. The other is a twelve-year-old Estonian network that sells thousand-impression blocks on Cointelegraph, Etherscan, Solscan and some seven hundred other named crypto sites, through an account manager from €3,000 or through a public marketplace from €500. Both are reviewed on this site, Blockchain-Ads at 4.5/10 and Cointraffic at 7.5/10, and both have already been set against the cheapest network in the niche. This piece puts them against each other: both advertiser contracts, both help centres, every price page that carries a number, the public rate card on one side and the absence of one on the other, and the two Trustpilot profiles, every page loaded again on 6 November 2026.
Key points
- The doors: Blockchain-Ads takes $10,000, “the floor on every deposit” in its own help centre, plus $360 a day per campaign and $30,000 a month of spend for managed service, after a 20 to 30 minute qualification call that “does not guarantee approval”. Cointraffic takes €3,000 per managed campaign (about $3,370), €1,500 for a press-release-only campaign, and says “there are no lower deposit tiers”, while its marketplace page sells CPM campaigns from €500 and fixed placements from €670, with a €50 daily minimum per format.
- The product: Blockchain-Ads sells audiences chosen by wallet activity across “Top 82 blockchains”, bought on CPM “starting around $7” through 78 supply partners whose sites it does not operate, with no rate card and a /pricing address that was not found. Cointraffic sells named placements at published prices: display from about €6 to about €11 per thousand, Cointelegraph from €500, Etherscan from €2,625, CoinMarketCap from €20,000.
- The exit: Blockchain-Ads’ agreement, “Last updated 26 October 2026”, says a closure refund “may be declined” and that termination by either party “does not create a refund right”. Cointraffic keeps the first minimum deposit, refunds the rest minus a 15% fee after a signed form within one to seven business days, and charges an account idle for 150 days a €50 monthly fee that grows by half every three months.
- The publisher side: Cointraffic takes sites with 5,000 monthly unique visitors after a manual review and a postal address, and pays euros to a bitcoin wallet from €25 or a bank from €300 on Mondays, Wednesdays and Fridays. Blockchain-Ads has no publisher door at all; its /publishers address was not found on 6 November and its only program for outsiders is a 10% referral scheme.
- Trustpilot on 6 November 2026: Blockchain-Ads 2.2/5 from 43 reviews, 23 of them one star, replies to 11% of negatives, last reply February 2026; Cointraffic 4.1/5 from 22, 17 five-star and 3 one-star, every review on its first page answered. Our scores: Blockchain-Ads 4.5/10, Cointraffic 7.5/10.
The short answer
Cointraffic, for almost every advertiser who would consider either. It is the dearer of the two per thousand impressions on its premium sites and it is still the cheaper decision, because everything about it can be read before a cent moves: the deposit tiers, the CPM bands, the rate card with site names on it, the refund procedure with its 15% fee, the idle-account clause, the publisher payout days. A €3,000 campaign bought there is a known quantity with a known worst case, which is losing the first deposit if the campaign does not work and paying 15% to get the rest back. A $10,000 deposit at Blockchain-Ads is a different kind of bet: it buys an audience no one else in this niche sells in quite the same way, on sites the seller does not name and does not own, under a contract that has been rewritten against the advertiser twice since September and now says a refund “may be declined”.
The one brief that turns the answer round is the one Blockchain-Ads was built for: a licensed exchange, broker or funded protocol whose audience is defined by what it holds on-chain rather than by which site it reads, with a media plan in the tens of thousands a month and a tracking setup good enough to test the wallet claim against its own conversions. For that advertiser Cointraffic cannot sell the thing being bought, and our Blockchain-Ads vs Bitmedia head-to-head is the comparison to read instead, because Bitmedia is the only self-serve network that sells the same promise, and our Slise vs Cointraffic head-to-head sets the in-dApp wallet network against Cointraffic by invoice. For everyone else the question is a named site at a published price against an unnamed one at an unpublished price, and that question answers itself.
What each platform actually sells
Blockchain-Ads describes itself, in clause 2.2 of its own agreement, as a company that “does not own the Inventory and does not operate the websites, applications, streaming services, CTV environments, or other properties on which Advertisements may appear.” Its inventory article says campaigns reach “the top 78 supply partners across 195+ countries, spanning hundreds of thousands of websites, apps, and platforms” through the NEXUS Ad Exchange. What it owns is the audience layer: the FAQ counts “11M+ active wallets” drawn from “420M+ verified user profiles overall” across “Top 82 blockchains”, the technology page counts “around 1,000” pre-built segments, and custom audiences can be built from a smart-contract address or a list of wallets. Pricing is CPM, “starting around $7” on the FAQ, with no rate card anywhere on the site; a /pricing address answered not found on 6 November from two countries, as it had on 4 November. A Performance Max product promises to “optimize toward your target CPA” while clause 4.5 of the agreement says the company “does not purchase, sell, or bill advertising based on acquisitions, deposits, revenue share, or another conversion outcome”.
Cointraffic sells impressions on sites it names. Cointraffic OÜ, Estonian registry 14112292, Tallinn, founded in 2014, runs a managed desk where an account manager builds a plan across banner, native and pop-under inventory on “700+ manually vetted blockchain publishers”, and, since its “Cointraffic 6.0” release, a self-service dashboard where you set CPM bids and toggle campaigns “without needing a manager”. Beside both sits a public marketplace that lists publishers by name with monthly traffic and a starting price: Cointelegraph (7.1M, from €500), Etherscan (5.5M, from €2,625), Solscan (7M, from €1,875), BeInCrypto (2.5M, from €1,500), CoinMarketCap (65M, from €20,000), Investing.com (125M, from €450), Forbes, CNBC and Nasdaq (from €2,000), Blockchair (from €7,400). There is a press-release product across “300+ verified outlets” from €1,500 and a casino page that quotes recent campaign averages of €3.56 and €7.62 CPM. Targeting is by site, country (the pop-under page says 150), format, frequency cap and day-parting; there is no wallet graph and the company does not pretend there is one.
Put differently: Blockchain-Ads sells who sees the ad and asks you to trust it about where; Cointraffic sells where the ad runs, by name and at a price, and tells you nothing about who beyond the site’s own audience. The price of entry, the contract and the publisher side all follow from that split.
Getting in: a call and ten thousand dollars, or three thousand euros and a manager
Blockchain-Ads has no self-serve registration. Its FAQ answers “How do I get started” with “Schedule a qualification meeting with the media team to proceed.” The help article on that program says “Most calls last 20–30 minutes”, that “Most approvals are completed within 24 to 48 hours if no additional documents are needed”, that it may ask for business registration, identity or compliance documents, and the verification page adds the sentence that matters: “Meeting does not guarantee approval. Compliance checks, company’s credibility, and budget thresholds are evaluated.” A refused applicant waits 30 days to try again, “but requalification is not guaranteed”. The hub at hub.blockchain-ads.com is headed “Sign in or create an account” and offers, at the time of writing, a sign-in form and a Google button with no registration link; the old app.blockchain-ads.com address answers with a one-line page saying it “has been permanently removed”.
Then the money. Clause 4.1 of the agreement reads “The minimum initial funding is USD 10,000 for self-service and USD 30,000 for managed service.” The help centre’s minimum-deposit article, which calls itself “the authoritative article for all three figures”, says “$10,000 is the floor on every deposit”, that the $360 daily budget per campaign “is a setting, not a payment”, that “At $360 a day, a $10,000 deposit is roughly a month of advertising for one campaign”, and that the $30,000 managed figure “is ad spend, not a deposit”. Funding is in “150+” cryptoassets through NowPayments, by card through Stripe, or by ACH, SWIFT and Wise, instant for crypto and card and one to five business days for banks, and the credit you receive is the net dollar value after processor charges.
Cointraffic’s deposit FAQ is unusually plain: “€3,000 – minimum per managed advertising campaign (banner, native, pop-under)”, “€5,000+ – recommended for a meaningful test”, “€1,500 – minimum for press-release-only campaigns”, and then “There are no lower deposit tiers.” Its marketplace page, read the same morning, says “The minimum budget to start advertising is €500 for CPM campaigns” and “Fixed placements start from €670, depending on the publisher and placement duration.” Whichever door you take, the daily floor is €50 per campaign per format, so a banner-plus-native test burns at least €100 a day. Payment is by bank wire (one to four business days), Visa or Mastercard (instant) or crypto through CoinGate (up to a day), billed in euros. Approval of a managed campaign takes “a couple of minutes during the working hours”; a marketplace placement waits on the publisher, “within 24-48 hours” for most. At the European Central Bank’s reference rate of 5 November, 1.1224 dollars to the euro, the managed minimum is about $3,370, the marketplace minimum about $560 and the daily floor about $56. There is a sign-up form, a manager on live chat and email, and no meeting.
What the contracts do with money you do not spend
Blockchain-Ads rewrote its Advertiser Agreement on 26 October 2026 without giving the new text a version number; the header reads “Last updated 26 October 2026” and the footer lists Version 1.3 and Version 1.2 as archived. Section 17 is now headed “No refund on closure, termination or unused credit” and says that “Any request for a discretionary refund on closure or otherwise may be declined, and any exception granted by Blockchain-Ads is case-specific and does not establish a practice, precedent, or entitlement.” Clause 12.1 adds that “Termination under this Section by either party does not create a refund right”, where the September text had promised one when Blockchain-Ads itself ended the contract without cause. Paid credit that sits for “12 consecutive months” without a campaign expires on thirty days’ notice, and “Expiry under this Section does not create a refund right.” Clause 14.5 says an account manager cannot promise “a refund, credit, or exception” unless it is written into an amendment or order, which is worth remembering when the qualification call turns to what happens if the campaign does not work.
The same document sets the rest of the risk. Clause 2.4 makes a self-service advertiser assume “all risk” for its campaigns, 7.1 says “Invalid Traffic is an inherent risk of programmatic advertising” with fourteen days to raise a claim, 4.10 gives fourteen days to dispute a statement before it becomes final, and 16.4 caps the company’s liability at “the lesser of” three months’ fees or USD 25,000, where the September text said the greater. Clause 14.3 makes continued use for ten business days after a notice count as acceptance of the next rewrite, and 13.5 lets the company use your name and logo in case studies unless you opt out by email. Disputes go to “confidential arbitration administered by the BVI International Arbitration Centre” in Road Town, one arbitrator, under British Virgin Islands law. The refund-policy page beside the agreement still shows “Version 1.3” in effect from 21 September 2026, under which an advertiser “may submit a request for a discretionary closure refund only after at least 35% of the total paid Advertising Credit purchased by that Advertiser has been consumed”; the billing FAQ says “Deposited funds are nonrefundable” in one answer and describes a 48-hour platform-error exception in another. Three documents, three answers, none of them a right to the money.
Cointraffic has a procedure and two clocks for it. The refund FAQ says the first minimum deposit is “considered non-refundable and subject to being spent in full on the Platform”, that anything above it comes back to the payment method last used, “a 15% administrative fee will be deducted from the refundable amount”, and that once you sign and return the Refund Request Form “we will process your refund within 1-7 business days”. The advertiser terms, effective 7 June 2019 and unchanged since, say in 6.3 that you may ask “within 30 days after the termination of the Agreement, provided that the amount of your unused Account balance is at least EUR 50”. Then there is 3.2: an account inactive for “150 consecutive calendar days” is flagged, “an inactive account fee in the amount of EUR 50 will be deducted from your Account balance on the first day of the following month”, the fee is multiplied by 1.5 after each further three months, and once the balance drops below the fee a 30-day warning goes out and the account is deleted. A €3,000 deposit that sits untouched is not refunded by that clause; it is eaten, slowly. Set side by side: Cointraffic gives you a written route to 85% of anything above the first deposit and charges you for not using it; Blockchain-Ads gives you no route and reserves the decision. Our refund-policy comparison tracks every rewrite across the niche.
Targeting, formats and the speed of a “yes”
Blockchain-Ads’ targeting menu is the reason to put up with its door. Its wallet article and FAQ describe audiences built from on-chain activity and token holdings across “Top 82 blockchains”, with a thirty-day activity window, and the option to hand over a contract address or a wallet list and reach the people who touched it. Formats are display and video with a “700kb max” creative, plus “Push, pop, and Telegram mini app ads” for existing advertisers, run through a demand-side platform that bids on CPM or CPC. Approval is the call, then 24 to 48 hours, then the deposit; nothing runs before all three. What the advertiser does not get is a site list: the agreement says the inventory is not Blockchain-Ads’ to show, and the home page’s testimonial about reach “across 10,000+ websites” and the inventory article’s “hundreds of thousands” are the only counts on offer.
Cointraffic targets the way a media buyer expects: by named site from the marketplace or through the manager, by country, by format, with frequency capping and day-parting described on the display page. Creatives are JPG, PNG, GIF and HTML5 at 150KB static and 500KB HTML5 on the marketplace and 300KB on the banner page, and HTML5 banners are designed free for campaigns of €5,000 or more. The premium sites carry their own rules: CoinMarketCap and the Etherscan suite need pre-approval, gambling needs a current licence of any jurisdiction (“Any valid, active license is accepted – there is no requirement for a specific jurisdiction”), Malaysia, Singapore and Vietnam are blocked for gambling on the Etherscan suite regardless, and token pre-sales are refused on CoinGecko, GeckoTerminal and several explorers. The “yes” for a managed campaign comes in minutes on a working day; the publisher’s “yes” for a marketplace placement in a day or two. What Cointraffic does not sell is a person: no wallet, no holdings, no on-chain history. It sells the page that person is reading, and the FAQ prices that page in bands, display from “~€6 CPM, typically €8–€9, up to ~€11 on premium Tier-1 placements”, native “typically €6–€8”, pop-under “typically €1–€3”. Our Cointraffic pricing guide walks the whole ladder, and our CPM and CPC comparison places both networks against the rest of the market.
The publisher side, where only one of them has a door
Blockchain-Ads has no publisher program that a site owner can apply to. Its FAQ says it “has a strict selection and qualification process for onboarding new publishers”, its /publishers address was not found on 6 November from two countries, there are no publisher terms, no payout threshold and no rate anywhere on the site, and the one program it does publish for outsiders is a referral scheme: “Every partner starts on Standard at 10% recurring”, 20% for certified partners, “paid Net 30, for as long as they stay active”. That is consistent with clause 2.2: a company that does not own the inventory has no publishers to pay, only supply partners to buy from.
Cointraffic is selective and pays in euros. A site needs “a minimum unique visitor per month rate of 5,000 and above”, brand-safe original content and a manual review, and the home page says of applicants, “Many of them get rejected.” Earnings accrue in euros on a CPM the network sets from traffic quality and country mix, revisable on request; the FAQ is explicit that “Cointraffic works exclusively with CPM only” and offers no CPC or affiliate deal. Payouts go to a bitcoin wallet from €25 or a bank account from €300, requested at any time and “sent out three times per week, on Mondays, Wednesdays, and Fridays”; the KYC FAQ asks for “the street name, house number, and postal code” before the first one. The publisher terms (effective 26 November 2018) allow up to ten calendar days to validate a request and five more to pay, make the publisher bear transaction fees, give sixty days to dispute a payment and reserve the right to withhold earnings from “Artificial Traffic”. The pop-under page tells publishers something else again, “Net-7 payment terms and a low €100 minimum withdrawal threshold”, and says the network pays “€120,000+ to publishers every month” across “over 700 crypto publishers”. Our publisher ranking puts that offer beside the networks that take smaller sites.
What the same $10,000 buys
This is our arithmetic from the two companies’ published numbers, and it is labelled as such. On Blockchain-Ads, $10,000 is the minimum, and at the FAQ’s CPM “starting around $7” it buys about 1.4 million impressions on wallet-selected audiences across its supply partners, which the help centre’s own example spreads over “roughly a month” at $360 a day. The only worked outputs the company publishes are its case studies, headed “Figures are for illustration only.”, in which a Coinbase campaign spends $410,000 for 31,896 results at a blended $12.85 each. The home page says its advertisers “spend around $135K per month on average, with the highest spenders allocating $1M”, which places the $10,000 floor where the company sees it: as a trial.
On Cointraffic, $10,000 is about €8,900 at the 5 November rate, three times the managed minimum and nearly eighteen times the marketplace one. At the FAQ’s typical display band of €8 to €9 it buys roughly a million impressions on named crypto sites, about 1.5 million at the €6 floor, about 800,000 at the €11 Tier-1 ceiling, and between three and nine million pop-unders at €1 to €3. On the marketplace the same money is three Etherscan floors at €2,625, or Cointelegraph’s €500 floor seventeen times over, or nothing at all on CoinMarketCap, which starts at €20,000. Spread at the €50 daily minimum it would last half a year; nothing in Cointraffic’s terms makes you spend it faster, and the idle clause only bites after 150 days of not touching the account at all. The two networks therefore buy a similar number of impressions for the money, within a factor of two either way, and the difference is entirely in what you know about them: Cointraffic tells you the site and the country and nothing about the reader; Blockchain-Ads tells you about the reader’s wallet and nothing about the site.
Where each platform contradicts itself
Blockchain-Ads’ pages disagree with each other on the question that matters most. The minimum-deposit article says the $10,000 applies to “every deposit” and calls itself authoritative; the funding article on the same help centre says “The $10,000 is a one-time minimum deposit required to activate your advertiser account”. The billing FAQ says deposited funds are nonrefundable and then describes an exception; the refund-policy page describes a 35% gate; the agreement says a refund “may be declined”. The reviews page says the company is “rated 4.7 on G2 from 71 verified reviews and 2.6 on Trustpilot from 58 open reviews”; Trustpilot showed 2.2 from 43 on 6 November. The home page carries a testimonial about “10,000+ websites”, the inventory article says “hundreds of thousands”, and the agreement says it owns none of them. The FAQ describes a publisher onboarding process that has no public entrance. Our HypeLab vs Blockchain-Ads head-to-head lists the same contradictions from a rival’s angle, and our Blockchain-Ads vs A-ADS head-to-head sets the same contract against the cheapest door in the niche.
Cointraffic’s contradictions are between its FAQ and its sales pages, written by different hands. The publisher FAQ pays €25 to bitcoin and €300 to a bank three times a week; the pop-under page promises “Net-7” and a €100 threshold. The cost FAQ starts display at about €6; the display page says “Typical rates: €2-8 CPM”. The refund FAQ processes a signed form in one to seven business days and takes 15%; the display page says “Unused budget rolls forward or refunds on request” with no mention of a fee, and the terms give thirty days after termination. The about page says “1B+ monthly impressions”; the pop-under page says “700 million impressions monthly since 2014”. The home page says “Every advertiser gets a dedicated account manager”; the 6.0 announcement sells a dashboard “without needing a manager”. None of these costs an advertiser money if the FAQ is read first, and the FAQ is the better source every time. The Blockchain-Ads ones can cost money, because the document that governs is the one that gives least. Our Cointraffic vs A-ADS head-to-head reads the same Cointraffic pages against the other end of the price list.
Trustpilot, read properly
On 6 November 2026 Blockchain-Ads’ profile scored 2.2 out of 5 from 43 reviews: 23 one-star, 7 two-star, 4 three-star, 4 four-star and 5 five-star, with 25 of the 43 written in the last twelve months. The company, which claimed the profile in August 2023 and pays for Trustpilot’s business features, has replied to 2 of its 18 negative reviews, 11%, the last time on 12 February 2026. The newest review, a five-star from 30 October, is written from an agency’s side of the table: “Roughly 40% of our clients that are running campaigns on Blockchain-Ads are getting positive ROI”, mostly licensed brands with substantial budgets who ran for three or four months. The four-star from 8 October puts the CTR at “around 0.4%”, says conversions came only after a month, and ends “If you have small budgets don’t waste time.” Between them sit six one-star reviews posted between 14 and 18 August 2026 that give no figures at all, and older ones that do: “approximately $20,000” lost in July 2026, “We wired $10,000” in May 2025. Blockchain-Ads’ own reviews page still quotes the profile at 2.6 from 58.
Cointraffic’s profile (listed under cointraffic.io) the same morning scored 4.1 from 22 reviews: 17 five-star, one three-star, one two-star and three one-star, claimed since February 2022 with no paid features, and the company has answered every one of the twenty reviews on its first page. Only three of the 22 date from the last twelve months, all from December 2025: a publisher paid “three times” on time, a three-star headed “Just okay”, and a one-line five-star. The one-star reviews are the informative ones: a publisher banned after eighteen months with an accumulated balance, answered with a reply saying the earnings came from fraudulent traffic and that reports listing browser identifiers, IP addresses, impression counts and dates had been provided; a publisher who says “they cut income dozens of times”, answered with “eCPM was stable for the entire period”; an advertiser who says “you will lose your money”, answered that no account under that name was found. Twenty-two reviews for a network claiming 700 publishers is a small sample, the five-star reviews lean on named account managers, and none of it should be read without the contracts above. Read the two profiles for what they are: one is advertisers who paid five figures writing about results; the other is a thin file in which the only money dispute is a publisher’s, and the company answers.
Side by side
| Blockchain-Ads | Cointraffic | |
|---|---|---|
| Company | BCA Labs Corporation, Road Town, Tortola, British Virgin Islands; BVI law; confidential arbitration at the BVI International Arbitration Centre | Cointraffic OÜ, registry 14112292, Tallinn, Estonia |
| Running since | 2021 | 2014 |
| Contract in force | Advertiser Agreement “Last updated 26 October 2026”; refund-policy page still Version 1.3 of 21 September | Advertiser terms effective 7 June 2019; publisher terms 26 November 2018 |
| What it is | Demand-side platform; “does not own the Inventory”; 78 supply partners via the NEXUS exchange | Managed network plus self-service dashboard and public marketplace; “700+ manually vetted” named sites |
| Getting in | Qualification call of 20 to 30 minutes, decision in 24 to 48 hours, documents on request; no self-serve registration | Sign-up form; manager on live chat and email; marketplace open to anyone |
| Advertiser minimum | $10,000, “the floor on every deposit”; $30,000 a month of spend for managed service | €3,000 per managed campaign (about $3,370); €1,500 press-release-only; marketplace CPM from €500, fixed placements from €670 |
| Daily budget | $360 per campaign | €50 per campaign per format |
| Price model | CPM or CPC through the DSP; CPM “starting around $7”; no rate card | CPM bidding; fixed-price placements on the marketplace; published bands and a named rate card |
| Published price | “starting around $7” per thousand; /pricing not found | Display ~€6 / €8–€9 / ~€11 Tier-1; native €6–€8; pop-under €1–€3; Cointelegraph from €500, Etherscan €2,625, CoinMarketCap €20,000 |
| Targeting | Wallet activity and holdings across 82 blockchains; custom audiences by contract or wallet list; no site list | Named site, country, format, frequency cap, day-parting; no audience data |
| Formats | Display and video, 700 kB; push, pop and Telegram mini-app for existing advertisers | Banner, native, pop-under, press release; 150KB static / 500KB HTML5 on the marketplace |
| Approval | After the call: 24 to 48 hours | Managed: minutes in working hours; marketplace: 24 to 48 hours |
| Payment rails | 150+ cryptoassets via NowPayments, card via Stripe, ACH, SWIFT, Wise | Bank wire, Visa/Mastercard, crypto via CoinGate; billed in EUR |
| Unused balance | Closure refund “may be declined”; termination by either party creates no refund right; cash only for a verified system failure | First minimum deposit non-refundable; rest minus 15% after a signed form, 1–7 business days; within 30 days of termination per the terms |
| Idle balance | Expires after 12 consecutive idle months on 30 days’ notice | €50 monthly fee after 150 idle days, ×1.5 every three months, then deletion after a 30-day warning |
| Liability | The lesser of three months’ fees or USD 25,000 | Not capped in a comparable clause; disputes under the Estonian contract |
| Publisher door | None public; /publishers not found | 5,000 monthly uniques, manual review, postal address |
| Publisher payout | Not published | EUR earnings; bitcoin from €25 or bank from €300; Mondays, Wednesdays, Fridays |
| Trustpilot, 6 November 2026 | 2.2/5, 43 reviews, 23 one-star, 25 in the last 12 months, replied to 11% of negatives | 4.1/5, 22 reviews, 17 five-star, 3 one-star, 3 in the last 12 months, every first-page review answered |
| Our score | 4.5/10 | 7.5/10 |
Which door for which campaign
A licensed exchange, a regulated broker or a funded protocol with a $30,000 a month media plan and an audience defined by what it holds on-chain has a case for Blockchain-Ads, and the 30 October review describes exactly that advertiser doing well after three or four months. Go in with the agreement read, a written note of which refund terms were discussed on the call, the knowledge that the person on the call cannot promise any, and a tracking setup that measures the wallet claim against your own conversions, because the contract says invalid traffic is your risk and gives you fourteen days to prove otherwise.
A token launch, an exchange with a named-site wish list, a wallet, a tool or a casino with a licence and €3,000 to €10,000 a month: Cointraffic, through the manager if the list includes CoinMarketCap or the Etherscan suite, through the marketplace if it is Cointelegraph or Investing.com at the published floor. Read the refund FAQ first and treat the first deposit as spent. Anyone with €500 who wants to see their banner on a named crypto site has one of these two doors open, and it is not the one with the call. For the same named-site reach against a self-serve rival at a lower floor, our Cointraffic vs Bitmedia head-to-head is the next read; for Cointraffic against the other crypto-press network, Cointraffic vs Coinzilla; for the rest of the field priced from its own pages, our Cointraffic alternatives guide.
A publisher has one door too. Cointraffic takes a crypto or finance site with 5,000 monthly uniques and a postal address and pays euros three times a week; Blockchain-Ads has no address for you to apply at, and its partner program pays for advertisers you send it, not for traffic.
The bottom line
These two companies sell a similar number of impressions for the same money and almost nothing else in common, and the best way to choose is to notice which of them lets you check. Cointraffic publishes its deposit tiers, its CPM bands, a rate card with site names on it, a refund procedure with a fee you can calculate and an idle clause you can set a calendar reminder for; its worst habit is a set of sales pages more generous than its FAQ. Blockchain-Ads sells the audience Cointraffic cannot, on inventory it does not own, behind a call that does not guarantee a yes, a $10,000 floor its own help centre describes two different ways, a contract rewritten against the advertiser twice in five weeks and a Trustpilot page where more than half the reviews are one star. Our Blockchain-Ads score of 4.5/10 and our Cointraffic score of 7.5/10 both stand after today’s re-read. If wallet targeting is the brief and the budget is there, Blockchain-Ads is one of two places in this niche to buy it, and our Blockchain-Ads vs Coinzilla head-to-head sets it against the other crypto-press network. If the brief is a named page in front of crypto readers at a price you can read first, Cointraffic is the door, and our 2026 ranking says where it stands among the rest.
Blockchain-Ads vs Cointraffic FAQ
Is Blockchain-Ads or Cointraffic better for crypto advertising?
Cointraffic for almost every brief: named placements on Cointelegraph, Etherscan, Solscan or CoinMarketCap at published prices, a sign-up form instead of a qualification call, and a written refund procedure. Blockchain-Ads only for an advertiser whose audience is defined by wallet activity rather than by site, with a $10,000 deposit it can afford to treat as spent. We score Blockchain-Ads 4.5/10 and Cointraffic 7.5/10.
What is the minimum deposit at Blockchain-Ads and at Cointraffic?
Blockchain-Ads’ agreement sets “USD 10,000 for self-service and USD 30,000 for managed service”, its help centre calls $10,000 “the floor on every deposit”, and the daily budget is $360 per campaign. Cointraffic asks €3,000 per managed campaign, €1,500 for press-release-only campaigns and €500 for a CPM campaign on its public marketplace, with a €50 daily minimum per format; its FAQ says “There are no lower deposit tiers.”
Can I get an unused balance refunded from either platform?
From Cointraffic, mostly: the first minimum deposit is non-refundable, the remainder comes back to the same payment method minus a 15% administrative fee after a signed Refund Request Form, within one to seven business days according to the FAQ and within 30 days of termination according to the terms. From Blockchain-Ads, not as a right: its agreement of 26 October 2026 says a closure refund “may be declined”, that termination by either side creates no refund right, and that cash is paid only for a verified failure of its own systems.
Does Cointraffic offer wallet targeting like Blockchain-Ads?
No. Cointraffic targets by named site, country, format, frequency cap and day-parting, and sells the page rather than the reader. Blockchain-Ads sells audiences built from wallet activity and token holdings across 82 blockchains, including custom lists by contract or wallet address, on inventory bought through supply partners it does not operate and does not name.
What do their Trustpilot profiles show?
On 6 November 2026 Blockchain-Ads scored 2.2 from 43 reviews, 23 of them one star, with 25 reviews in the last twelve months, replies to 11% of negatives and the last reply in February 2026. Cointraffic scored 4.1 from 22, 17 five-star and 3 one-star, with three reviews in the last twelve months and a company reply under every review on its first page. One profile is advertisers writing about five-figure budgets; the other is a small file in which the only money dispute is a publisher’s.
Can a publisher join Blockchain-Ads or Cointraffic?
Only Cointraffic. It wants 5,000 monthly unique visitors, brand-safe crypto or finance content, a manual review and a postal address, then pays euros to a bitcoin wallet from €25 or a bank account from €300 on Mondays, Wednesdays and Fridays. Blockchain-Ads describes a “strict selection and qualification process” for publishers but publishes no address, terms or payout for them, and its agreement says it does not own the inventory it buys.
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Cointraffic
7.5/10
Premium crypto inventory and the friendliest payouts in the niche — three doors in, from €500 marketplace to €3,000 managed.
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Blockchain-Ads
4.5/10
The biggest claims in crypto advertising — behind a $10,000 door and a 2.6-star record.
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Bitmedia
6.5/10
The Web3 ad veteran with deep targeting — and a thinning footprint on premium crypto media.
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Coinzilla
9/10
The default choice in crypto advertising — quietly displacing older rivals.
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A-ADS
7/10
The 2011 original — still anonymous, still cookie-less, still paying in BTC every day.
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HypeLab
7/10
Ads where the wallets already are — the most engineering-dense young network in the niche.
Sources
The figures above come from these pages, published by the companies themselves unless noted. "Checked" is the date we last read each page.
- Blockchain-Ads Advertiser Agreement, “Last updated 26 October 2026” (re-read 12 Nov 2026, unchanged since 30 Oct): clauses 2.2, 2.4, 4.1, 4.5, 4.8, 7.1, 7.4, 12.1, 12.4, 13.5, 14.3, 14.5, 15.2–15.4, 16.4 and section 17 checked 12 Nov 2026
- Blockchain-Ads refund policy page, still Version 1.3 in effect from 21 September 2026 (35% consumption gate for a discretionary closure refund) checked 12 Nov 2026
- Blockchain-Ads help centre: $10,000 “the floor on every deposit”, $360 “a setting, not a payment”, $30,000 “ad spend, not a deposit”, “the authoritative article for all three figures” checked 6 Nov 2026
- Blockchain-Ads help centre: “The $10,000 is a one-time minimum deposit required to activate your advertiser account”; 150+ assets via NowPayments, card via Stripe, ACH, SWIFT, Wise checked 6 Nov 2026
- Blockchain-Ads billing and payments FAQ: the two refund answers (“Deposited funds are nonrefundable” and the 48-hour platform-error exception with 35% spent) checked 6 Nov 2026
- Blockchain-Ads Advertiser Qualification and Verification program: 20–30 minute meeting, decision within 24 to 48 hours, documents on request, 30-day wait before re-enrolment checked 6 Nov 2026
- Blockchain-Ads verification page: “Meeting does not guarantee approval. Compliance checks, company’s credibility, and budget thresholds are evaluated.” checked 6 Nov 2026
- Blockchain-Ads inventory article: “the top 78 supply partners across 195+ countries, spanning hundreds of thousands of websites, apps, and platforms”; 69+ segments checked 6 Nov 2026
- Blockchain-Ads help centre: wallet-activity targeting, 30-day activity window, token holdings checked 6 Nov 2026
- Blockchain-Ads Performance Max article: “optimize toward your target CPA” checked 6 Nov 2026
- Blockchain-Ads FAQ: qualification meeting, “Top 82 blockchains”, “11M+ active wallets” of “420M+ verified user profiles”, custom audiences by contract or wallet list, CPM “starting around $7”, 700kb creatives, “Push, pop, and Telegram mini app ads”, publishers’ “strict selection and qualification process” checked 12 Nov 2026
- Blockchain-Ads home page: advertisers “spend around $135K per month on average, with the highest spenders allocating $1M”; testimonial about reach “across 10,000+ websites” checked 12 Nov 2026
- Blockchain-Ads technology page: “around 1,000” audience segments checked 6 Nov 2026
- Blockchain-Ads media kit: 69+ segments checked 6 Nov 2026
- Blockchain-Ads partner program: “Earn 10% recurring on every dollar your referrals spend”, 20% for certified partners, Net 30, “Expected referral lifetime” of six months checked 6 Nov 2026
- Blockchain-Ads reviews page: founded 2021; “rated 4.7 on G2 from 71 verified reviews and 2.6 on Trustpilot from 58 open reviews” checked 12 Nov 2026
- Blockchain-Ads case studies index: “Figures are for illustration only.” checked 6 Nov 2026
- Blockchain-Ads Coinbase case study: $410,000 spend, 31,896 results, $12.85 each checked 6 Nov 2026
- Blockchain-Ads /publishers: not found on 6 November 2026 from two countries checked 6 Nov 2026
- Blockchain-Ads /pricing: not found on 6 November 2026 checked 7 Nov 2026
- Blockchain-Ads hub sign-in page: “Sign in or create an account”, a sign-in form and a Google button, no registration link (6 November 2026) checked 6 Nov 2026
- Former Blockchain-Ads app address: “This page has been permanently removed” (HTTP 410, 6 November 2026) checked 6 Nov 2026
- Trustpilot profile of blockchain-ads.com: 2.2/5 from 43 reviews (23 one-star, 7 two, 4 three, 4 four, 5 five), 25 in the last 12 months, replied to 2 of 18 negatives (11%), last reply 12 February 2026; profile claimed August 2023, paid business features; newest a five-star of 30 October 2026, four-star of 8 October 2026 (read 12 November 2026, 06:2x UTC) checked 12 Nov 2026
- Cointraffic deposit FAQ: €3,000 per managed campaign (banner, native, pop-under), €5,000+ recommended, €1,500 press-release-only, “There are no lower deposit tiers”; bank wire, card or crypto via CoinGate, billed in EUR checked 12 Nov 2026
- Cointraffic marketplace: rate card (Cointelegraph from €500, Etherscan €2,625, Solscan €1,875, BeInCrypto €1,500, CoinMarketCap €20,000, Investing.com €450, Forbes/CNBC/Nasdaq €2,000, Blockchair €7,400); “The minimum budget to start advertising is €500 for CPM campaigns”, fixed placements from €670; approval 24–48 hours; creatives 150KB static / 500KB HTML5 checked 12 Nov 2026
- Cointraffic daily budget FAQ: €50 per campaign per format, €100 a day for two formats checked 6 Nov 2026
- Cointraffic cost FAQ: CPM bidding; display from ~€6, typically €8–€9, up to ~€11 Tier-1; native ~€6, €6–€8; pop-under from €1, €1–€3; free HTML5 banners at €5,000+ checked 12 Nov 2026
- Cointraffic display-ads page: “Typical rates: €2-8 CPM”, “Unused budget rolls forward or refunds on request”, no setup or management fees, frequency capping and day-parting, free HTML5 design at €5,000+ checked 12 Nov 2026
- Cointraffic banner page: 300KB per banner, free HTML5 design at €5,000+ and “free for campaigns €2,500+” checked 6 Nov 2026
- Cointraffic pop-under page: €3,000 minimum, “€1-5 CPM”, 150 countries, “700 million impressions monthly since 2014”, “over 700 crypto publishers”, “€120,000+ to publishers every month”, publishers “Net-7 payment terms and a low €100 minimum withdrawal threshold” checked 6 Nov 2026
- Cointraffic about page: founded 2014, Tallinn, 700+ vetted sites, “1B+ monthly impressions” checked 6 Nov 2026
- Cointraffic home page: “700+ manually vetted blockchain publishers”, “Every advertiser gets a dedicated account manager”, “Every publisher applies… Many of them get rejected” checked 6 Nov 2026
- Cointraffic press-release page: distribution across “300+ verified outlets”, from €1,500 checked 6 Nov 2026
- Cointraffic casino page: €3,000 deposit; recent casino campaigns averaged €3.56 CPM (crypto-native mobile) and €7.62 CPM (premium Tier-1) checked 6 Nov 2026
- Cointraffic 6.0 self-service announcement: set CPM bids and toggle campaigns “without needing a manager” checked 6 Nov 2026
- Cointraffic refund FAQ: first Minimum Deposit non-refundable and “subject to being spent in full”, 15% administrative fee on the rest, same payment method, signed Refund Request Form, processed within 1–7 business days checked 6 Nov 2026
- Cointraffic advertiser terms (Cointraffic OÜ, registry 14112292, Liivalaia 13, Tallinn; effective 07.06.2019): 3.2 inactive after 150 days → EUR 50 monthly fee ×1.5 every three months → 30-day deactivation warning and deletion; 6.3 refunds within 30 days of termination, unused balance ≥ EUR 50, first Minimum Deposit non-refundable; support within 48 working hours checked 6 Nov 2026
- Cointraffic payment methods FAQ: bank wire 1–4 business days, Visa/Mastercard instant, crypto via CoinGate up to 1 day, billed in EUR checked 6 Nov 2026
- Cointraffic approval FAQ: “a couple of minutes during the working hours”, longer at weekends checked 6 Nov 2026
- Cointraffic manager FAQ: managers via live chat and email checked 6 Nov 2026
- Cointraffic premium-site requirements: pre-approval for CoinMarketCap and the Etherscan suite, any current gambling licence, pre-sales refused on Coinphoton, Ethplorer, Binplorer, CoinGecko and GeckoTerminal checked 6 Nov 2026
- Cointraffic publisher acceptance FAQ: brand-safe original content, “a minimum unique visitor per month rate of 5,000 and above” checked 6 Nov 2026
- Cointraffic publisher payment terms FAQ: earnings in EUR; BTC wallet from €25, bank account from €300; requested any time, paid Mondays, Wednesdays and Fridays checked 6 Nov 2026
- Cointraffic publisher KYC FAQ: “Yes, a KYC check is indeed required”; street name, house number and postal code checked 6 Nov 2026
- Cointraffic publisher FAQ: “Cointraffic works exclusively with CPM only” checked 6 Nov 2026
- Cointraffic publisher CPM FAQ: rate set from quality of traffic and GEO settings, revisable on request checked 6 Nov 2026
- Cointraffic publisher terms (effective 26.11.2018): EUR 25 threshold before tax; up to 10 calendar days to validate and 5 to pay; publisher bears transaction and exchange fees; 60-day dispute window; Artificial Traffic definition (bots, robots, script generators); withholding and recovery on fraud; inactive-account clause checked 6 Nov 2026
- Trustpilot cointraffic.io: 4.1 across 22 reviews (17 five-star, 0 four, 1 three, 1 two, 3 one-star), claimed, company replies; three reviews in the twelve months to 12 November 2026 (all December 2025); claimed February 2022, no paid features; company reply under every first-page review checked 12 Nov 2026
- European Central Bank euro reference rate via the Frankfurter API: 1 EUR = 1.1224 USD, dated 5 November 2026, used for the dollar equivalents of Cointraffic’s euro prices checked 6 Nov 2026
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